(BPT) - The next time you find yourself pumping gas, don't be surprised if Miles offers to keep you company. He's not an attendant and he isn't a friendly good Samaritan.
Miles is the name given to the first ever BP Personality Pump, an interactive smart pump that will first start appearing at BP stations this year. Miles uses proprietary technology allowing him to "speak" with consumers as they are filling their tanks. Miles receives responses in real-time through a touchscreen tablet allowing consumers to interact with him via an array of entertainment options. "We know that most people don't enjoy pumping gas. So we asked ourselves, how can we make those moments spent at the pump more fun," said Donna Sanker, chief marketing officer of BP Fuels North America. "With the BP Personality Pump, we hope to redefine perceptions of the routine fill-up and build a meaningful relationship with our consumers, giving them a fulfilling and entertaining experience during the time they spend with us." Miles is programmed to interact with consumers in several different ways. During their visit, consumers will have the opportunity to engage Miles by playing music trivia, selecting songs to play through Pandora or even by recording a video e-card that they can then share on their social media channels. And, upon finishing filling up their tank, consumers will also have the opportunity to send themselves a text message with the content they created during their interaction with Miles. This message will include a link to the Pandora station they chose as well as a special return offer. The goal, according to BP, is to make the otherwise routine task of filling a gas tank more fun and memorable. Miles will first appear in November, 2016 in the Chicago and New York Metro areas. To showcase more of Miles' capabilities, BP has teamed up with The Onion Inc.'s creative services agency, Onion Labs, to develop a series of videos capturing customers' interactions with Miles. You can watch this video, titled Laura & Miles, to learn more about the first-ever Personality Pump. You can find more videos at www.theonion.com/special/innovation. (BPT) - Selling a car for cash should be simple, safe and able to navigate without roadblocks; however, there is no shortage of sneaky techniques that are employed to scam car sellers. Through hiding supplementary fees in the fine print, car buying businesses can leave car sellers spending anywhere from $10 to $300 in unexpected fees - a disappointing loss in an anticipated profit. With the numerous car buying companies competing for business in a niche industry, it is difficult for a car seller to discern which company is the correct choice; however, there are many things that a seller can be aware of to ensure that they are making the best decision. Towing Fortunately for car sellers, the costliest hidden fee when selling a vehicle is also the easiest to avoid. While it is no longer common for car buying companies to expect a seller to facilitate towing arrangements, it does occur. Towing can add up to $100 or more in additional deductions depending on where the buying company is located. Additionally, many buying companies cannot accommodate vehicles outside of cars, SUVs, vans and trucks. Liquids Many scrap and junk car buyers require a seller to empty a car's gas tank before they will send a towing service for collection, and if a seller fails to do so, it can result in a charge upwards of $50. A $50 deduction can make a significant dent in your overall profit, and draining a gas tank can be timely and incredibly dangerous if a seller does not have previous experience or has not been given proper direction. Car detailing Car buying companies take into account the condition of a car's interior when generating a buying price for a seller, but do not typically communicate that the state of the interior, down to cleanliness, could have an effect on the final offer to a seller. While a seller should ideally take care of a car's exterior and interior on a routine basis, they should also be aware of hidden deductions that could arise from a lack in communication from a buyer. Paperwork While many car buying companies claim to manage paperwork for a car seller, it is not unlikely for a small "document transfer" fee to be removed from a seller's original offer upon transaction for the car. Before accepting a quote from a car buyer, a seller must guarantee that they will do the heavy lifting regarding paperwork and ensure that no additional fees will be taken out of the original quote. Additionally, car buying companies have been known to buy cars without a title present, and while this is convenient for the seller, it can also lead to reputation management problems farther down the road. Protecting yourself as a car seller While selling a vehicle for cash can result in a headache, it doesn't have to be a painful experience with the right information and research. If you are a car seller looking for a car buying company that is fast, easy and transparent, CashForCars.com exceeds all demands. CashForCars.com is a car acquisition division of Copart, Inc., a publicly traded and reputable company with a dependable local footprint. CashForCars.com purchases vehicles directly from the public, offering free towing, clean paperwork transfer and exemplary customer service with no hidden fees, hidden charges on towing, or out-of-pocket expenses. The CashForCars.com team answers the calls of vehicle sellers looking to sell their cars, truck, SUVs, boats or RVs, and guides them through the quick and painless process while diligently working to guarantee that an honest reputation is preserved as the main priority. The CashForCars.com business model is built around saving customers the hassle of selling a car in a traditional way, and has over 160 locations across the U.S. to ensure that a driver will be able to pick up your vehicle in as little as 24 hours - sometimes the same day! Backed by over 30 years in the car buying business, CashForCars.com diligently works to stay up-to-date on vehicle pricing by incorporating market trends, damage levels and comparable model prices to ensure that each customer is presented with the best available offer. |
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