(BPT) - If you were to take a quiz to test your ability to identify common emojis and road signs, how do you think you’d fare?
According to the results from a recent survey by Mercury Insurance, 1,890 respondents did not do so well. The meaning of the “yawning” emoji was correctly identified by 85% of the respondents, but only 31% of quiz-takers correctly identified the meaning of the “lane reduction” road sign. Additionally, 71% knew the “in love” emoji, but the “keep right” road sign was correctly identified by only 51% of quiz-takers.
Emojis are continually being added to our texting and messaging vocabulary, and for the most part, we’re able to keep up with this ever-changing landscape. Fortunately for the more than 200 million licensed U.S. drivers, road signs are highly regulated and consistent, and are designed to help keep drivers safe and easily guide them to their destinations. The bad news, however, is that far more people are able to identify emojis than road signs. And what’s worse is that many times they’re looking at these cute little icons while they’re driving.
“Sure, emojis are a fun, modern-day form of shorthand, and may be more intuitive, but there’s a time and place to use them, and behind the wheel of a car isn’t one of them,” said Kevin Quinn, vice president of claims and customer experience at Mercury Insurance. “A picture may be worth a thousand words in some cases, but it certainly isn’t worth getting into a collision and risking someone’s life. Most collisions are avoidable if drivers focus on their main task of safely operating a vehicle.”
Distracted driving — anything that takes a driver’s attention away from the road, including texting and talking on a phone — accounted for 3,166 fatalities in 2017, according to the National Highway Traffic Safety Administration. Texting while driving is extremely dangerous, as it takes your eyes off the road for five seconds on average — whether you’re reading or sending the message.
The results of the quiz also highlight the importance of knowing what each road sign means, so you and those around you are safe. “These signs are instantly communicating to drivers what actions to take, much like emojis instantly communicate what friends or family members might be trying to convey in a text,” said Quinn. “It’s OK to only somewhat understand an emoji, but it’s imperative to know exactly what a road sign is telling you; otherwise it could lead to disastrous results on the road where no one can afford a misunderstanding. And being an attentive driver who knows the rules of the road and safely gets where they’re going might earn you a smiley face from your auto insurance company, just don’t read it while you’re operating a vehicle.”
(BPT) - Mobile phones have become an essential part of life for most people, helping them stay connected and increase productivity. However, this technology can also be a distraction when driving, which puts everyone on the road at risk.
More than one-quarter of all car crashes involve phone use, both with handsets and hands-free, the National Safety Council reports. Considering many states and countries don't yet compile and report data on cellphone use following a crash, this number is likely much higher.
Distracted driving isn't just an issue for young adults. High technology use means this is a problem across generations. For professionals in particular, the expectation to stay productive and reachable means a constant temptation to use cellphones when driving.
Recognizing the ethical and liability issues that arise when employees drive while distracted, employers across the country have begun implementing distracted-driving policies. Typically, these policies prohibit employees from using mobile phones while driving on company time.
In January 2017, the NSC reported that Cargill was the largest privately held company to prohibit the use of mobile devices, including hands-free technology, while an employee is driving on behalf of the company. Cargill's Chairman and CEO David MacLennan just marked the one-year anniversary of following the policy.
"I had to try the policy myself first," says MacLennan. "Once I knew what it would take to go completely cellphone free in my car, I could then make it work for our entire company."
Based on his experience, MacLennan offers these six simple steps for anyone looking to eliminate distracted driving yet stay productive and responsive to your job.
1. Auto response
Use a free automated response app to let callers know that you’re driving and can’t take the call. You can personalize the response so incoming calls or texts receive a text message saying you're on the road.
If you’re driving a vehicle outfitted with communication technology, use its “do not disturb” feature to unplug from calls and texts while behind the wheel.
3. Block drive times
Just as you schedule meetings, use shared calendars to block times you’ll be driving. This alerts anyone else connected to your calendar when you’ll be out of touch.
4. Out of sight, out of mind
A study by AT&T found that 62 percent of drivers keep their phones within reach in the car. Put yours where you can’t see or reach it, such as in the back seat.
5. Pull over
If you must take a call while on the road, let it go to voicemail and pull over in a safe location to return the call. Plan pull-over "cellphone stops" along your route if needed.
6. Avoid all distractions
Cellphones aren't the only cause of distracted driving. Eating, grooming and reading are activities people try to tackle while driving. Be smart and simply stay focused on the road.
Driving safely should be everyone's top concern when behind the wheel. These simple steps can make it easier to resist the temptation to pick up the phone or do another activity that can wait until you've arrived, safely, at your destination.
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