The latest buzz in the beauty world is all about CBD. Have you heard of it? Short for cannabidiol, CBD is grabbing headlines every day. Long known to be a beneficial ingredient for health and wellness, now it’s coming to the beauty industry.
(BPT) - The latest buzz in the beauty world is all about CBD. Have you heard of it? Short for cannabidiol, CBD is grabbing headlines every day. Long known to be a beneficial ingredient for health and wellness, now it’s coming to the beauty industry.
Why is it grabbing headlines? Because of its anti-inflammatory, soothing and anti-aging properties, which make the oil an ideal solution to transform your beauty routine, from hair products to lotions to facial oils. And if you’re thinking, wait, cannabis? That’s marijuana, right? Wrong. Though CBD is found in cannabis, it is legal, it won’t get you high, and you will pass your drug test with flying colors. That’s because it does not contain THC, which is the ingredient in cannabis that produces the “high” effect.
Still confused? Don’t worry! We sat down with Kevin Wachs, the CEO and co-founder of Earthly Body, to look at some of the beauty areas where CBD is having the biggest impact.
Wachs was one of the first to identify the crop’s potential benefits and has launched several hemp-based brands over his vast career. Most recently, debuting EMERA CBD Haircare, the first line of haircare products made with 100 percent Non-GMO CBD oil. The line complements Earthly Body’s skin care brand, CBD Daily, to ensure your beauty bases are covered from head to toe.
Super skin care
We already know that inflammation can spell serious skin woes, but what you might not know is that CBD’s anti-inflammatory properties can do wonders to help soothe low-level irritation. The oil moisturizes and soothes skin thanks to the high levels of Omega 3, 6 and 9 fatty acids it contains. These acids deliver important nutrients to the skin while protecting against environmental and other daily stressors.
Additionally, this primary phytocannabinoid found in the cannabis plant has been shown to be effective in providing pain relief in targeted areas when applied topically. Naturally integrating with the body’s endocannabinoid system, which helps regulate homeostasis within the body, the oil works to soothe sore muscles and aches.
Earthly Body’s Emera CBD Haircare line is the first professional haircare line infused with CBD. This, along with other oils, is loaded with essential fatty acids so it helps to keep hair well hdyrated. By working with the body’s endocannabinoid system, it also helps to regulate hair loss and control dry hair and scalp conditions. In doing so, it encourages hair growth and promotes overall healthy hair.
“CBD promotes healthy hair growth and good scalp health and protects your hair from daily environmental stresses because it is antioxidant rich,” says Wachs. “It also strengthens your hair and reduces breakage thanks to the high levels of amino acids, and offers color protection thanks to tyrosine, too.”
In addition, due to its anti-inflammatory properties, it works to calm and nourish beneath the surface by deeply penetrating and conditioning in conjunction with a blend of ingredients like lemon grass, chamomile and Japanese matcha green tea.
The new look of beauty products
The beauty industry is constantly changing, and as new products and trends enter the market, CBD-related solutions are poised to dominate. If you're looking for a solution to dryness, soreness or nearly any beauty or wellness concern, CBD could be the answer.
To learn more, visit emerhaircare.com or cbddailyproducts.com.
(BPT) - Looking sexy, svelte or built in your clothing is one thing. Looking better in the buff is a whole other ballgame. Clothing - even low-cut necklines, short-shorts or tight-fitting tees - can hide your flaws and accentuate your assets, but when you are nude, there's nowhere - or way - to hide anything.
If you want to look better naked, you are not alone. Far from it. More and more people are into healthy living and getting fit these days. The good news is that there is finally something you can do about it that doesn't involve giving up carbs and sweets, doing excessive crunches or having invasive cosmetic surgery.
Fully one-third of Americans opt for minimally invasive fat reduction or body sculpting treatments to look better in the buff, according to a new survey of 500 men and women from Cutera, Inc. And those who exercise regularly are most likely to have a body-sculpting treatment, with runners and yoga enthusiasts topping the list.
According to board-certified plastic surgeon Walter L. Bernacki, MD of Ohio Plastic Surgery in Central Ohio, "The newest non-surgical body contouring system is Cutera's truSculpt iD that uses radiofrequency (RF) technology to target and permanently destroy fat in your trouble spots (think muffin tops and love handles) - in just 15 comfortable minutes with no downtime. We have found that the treatment works on all skin types, sizes and physiques, including individuals who were previously not considered candidates for body contouring procedures."
What's more, truSculpt iD produces an average fat reduction of 24 percent, and visible improvements are seen in 6 to 12 weeks following the first treatment. Multiple areas can be treated in one session, but additional treatments may be required for optimal sculpting results.
"truSculpt iD is a very exciting new development in non-surgical body contouring. The lower abdomen and love handles can be treated in just a single 15-minute comfortable treatment session. Our patients have been very pleased with the body sculpting results they can achieve with this innovative system," says Dermatologist Jeffrey S. Dover, MD, FRCPC of Skincare Physicians in Chestnut Hill, MA.
By and large, people are loving their truSculpt iD results. In a separate study of individuals who had the procedure, 100 percent said they were satisfied, would get it done again and would refer a friend for truSculpt iD. And everyone felt better in - or out of - their clothes.
So, if you're thinking about looking into a new kind of personalized body sculpting without resorting to drastic measures, find a truSculpt iD provider near you by searching https://trusculpt.com/find-a-provider.
Winter skin woes are common, with the vast majority of Americans believing that their skin feels differently during the winter than it does the rest of the year. In this article, board-certified dermatologist Dr. Shari Marchbein provides five simple skincare tips to help fight dry and itchy skin brought on by winter.
(BPT) - The chill, the dryness, the itch: As temperatures drop, winter can wreak havoc on your skin. Fortunately, you can fight winter's wrath by taking a few smart, proactive steps.
Winter skin woes are common, with 83 percent of Americans saying their skin feels differently during the winter than it does the rest of the year, according to a recent survey conducted online among 2,000 U.S. adults by Harris Poll on behalf of CeraVe. More specifically, 77 percent say their skin feels dry in winter and 41 percent even describe it as itchy.
"Winter weather can affect all skin types," says board-certified dermatologist Dr. Shari Marchbein. "Even though people are aware that their skin is dry, they often unknowingly make mistakes that can cause their skin to feel worse. Being mindful of how you're treating your skin and adapting your skincare routine are two essential ways to help ease the skin discomforts that often come with the season."
To help fight dry and itchy skin brought on by winter, Dr. Marchbein suggests five simple skincare tips:
1. Stay warm, not hot
Everyone loves a long, hot shower in the winter. In fact, the survey found 50 percent of people take more hot showers during the winter. Unfortunately, hot water strips the skin of natural moisture that keeps it healthy, hydrated and protected. Take a short, lukewarm shower instead to avoid irritating the skin. Find that warm comfort by cozying up in a blanket afterward instead.
2. Fix the winter itch
That winter itch is most commonly caused by severely dry skin, so be sure to moisturize daily with products that contain ceramides to maintain hydration and fight dryness. Ceramides are naturally found in skin but can be regularly disrupted by factors like the environment and daily activities, leading to dry skin. Keep a tub of a ceramide-rich cream in your bathroom to slather on while your skin is still wet after showering to really seal in moisture and help restore the skin's protective barrier.
For added moisture and protection, use an ointment like CeraVe Healing Ointment, which contains ceramides and helps to heal dry, chapped skin, and immediately slip on socks, gloves and comfortable clothes to help it soak in.
3. Dress smart
When you're heading outside, be sure to bundle up! Always wear gear that protects your skin from the elements, like hats, scarves and gloves. Additionally, while winter makes us more inclined to bundle up in cozy sweaters, avoid any materials that may irritate your skin. If you feel itchy under your favorite wool sweater, wear a breathable shirt underneath or consider swapping it for a different material, like fleece or cashmere.
4. Maximize moisture
The colder winter air pulls moisture from the skin leaving it dry, itchy and lackluster, and heading indoors isn't helping. The rising thermostat in your house causes dry air that sucks hydration from your skin. Use a humidifier to add moisture back into the air in main spaces, like your bedroom. You should also be sure to adapt your skincare routine for the winter just like you would your wardrobe. Swap your light creams out for richer products that will add the extra moisturization needed during the winter and be sure to use them twice daily.
5. Drink up
However, adding moisture back into the air isn't the only way to hydrate yourself. You should also be moisturizing yourself from the inside out by drinking plenty of water throughout the day. Water has a wide array of health benefits and the quality of your skin is one of them — especially during the winter months when we tend to lose moisture more often. Warm tea is another great way to get hydrated while comforting yourself during the colder months.
"Winter doesn't have to mean dry, itchy and uncomfortable skin," says Marchbein. "A few proactive steps and adjustments to your daily routine can help ease some of those winter worries so you can enjoy all the fun the season has to offer.
(BPT) - Figuring out what's best for your skin can feel like solving a difficult mystery — everyone’s condition is unique, there are countless treatment options and people will do almost anything for a clear complexion.
"When it comes to your skin, there are many elements to consider," says Dr. David Lortscher, board-certified dermatologist, CEO and founder of Curology. "Clogged pores, acne and other common issues can be a result of age, genetics, lifestyle and environmental factors. I often hear about common misconceptions that cause otherwise well-meaning people to make mistakes that trigger larger skincare problems."
To help people better understand skincare and take control of their daily regimen, Dr. Lortscher shares the top misconceptions about skincare and acne.
Misconception: Exercise and sweat can cause acne.
Fact: Sweating while exercising doesn't cause acne. The eccrine glands produce sweat and the sebaceous glands produce oil — so revving up the sweat glands doesn’t actually turn on the oil glands involved in acne breakouts. The truth is sweating and humidity can aggravate breakouts by giving the bacteria on the skin a better environment to grow.
Cleansing is key post-workout, but keep in mind vigorously cleansing your skin can also be a source of friction that aggravates acne. The best strategy is to splash comfortable-temperature water on your face and neck, then pat dry gently.
Misconception: Chocolate and greasy foods cause acne.
Fact: Many people have heard that chocolate and junk food are the worst foods for your skin, but modern science hasn’t found a direct link between acne and oily foods.
Diets are like acne treatments: highly individual. That’s not to say your eating habits can’t affect your skin. Eating simple carbs and sugar raises your blood sugar levels, causing your body to produce excess insulin, in turn stimulating oil production and leading to more inflammation and increased acne severity.
Misconception: DIY skincare and home remedies are good for your skin.
Fact: The DIY craze has extended to skincare routines, giving people ample ways to create their own remedies at home. However, it’s wise to be careful about the ingredients applied to your skin.
Some people try baking soda as a cost-effective scrub or mask. Baking soda is pH 9 and the pH of the skin is 4.5-5 or so. Therefore, scrubbing your face with a baking soda paste can be harsh and disturb your skin’s natural barrier, leading to red, raw and sensitive skin and leaving it susceptible to breakout.
Others suggest lemon juice as a home remedy for acne but it can cause significant dryness, redness and irritation. Lemon juice may have an exfoliating effect on the most superficial dead skin cells, but there are better ways to treat your acne.
If you're fed up with DIY remedies and over-the-counter products just haven’t worked for you, you have options. Try custom prescription skincare like Curology, a service that gets you expert dermatology care from the comfort of your home. Just take a few photos and a skin quiz to get a prescription formula customized to your individual needs.
Misconception: You can make your pores smaller.
Fact: Most people want smaller pores, but in reality, you can’t change the size or force them “open" or “closed."
Pore size is genetic; you can't shrink them or make pores go away. To keep large pores from worsening, treat acne breakouts, don't pick and use sun protection. Sun exposure breaks down collagen, which is the support structure surrounding the pores, so pores do appear larger as you age.
Misconception: You only need to wear sunscreen on sunny days.
Fact: It doesn't matter if it's sunny or cloudy; if you plan to spend time outdoors, wear sunscreen daily. It is estimated that damage caused by ultraviolet rays from the sun is responsible for up to 80 percent of skin aging.
SPF is a measure of a sunscreen's ability to prevent UVB from damaging the skin. Most sunscreens with an SPF of 15 or higher do an excellent job of protecting against UVB. For extended outdoor activity, use a water-resistant, broad spectrum (UVA/UVB) sunscreen with an SPF of 30 or higher.
(BPT) - If you’re a guy with scruff, you may be interested to know some cities are more welcoming of your whiskers than others. The annual list of "Most Facial Hair Friendly Cities in America" from men’s grooming leader Wahl is here, and this year a southern city is the hottest haven for the hairy.
The big D is known for having some of the biggest sports fans. These Dallas devotees are also known for their follicular fortitude. For example, The Mavs ManiAACs, a beloved brood of bearded basketball fans, are one of the reasons the city jumped up two spots from last year. The city’s music scene, beard-friendly workplaces, and multiple beard and mustache clubs also didn’t hurt in achieving the title of America’s No. 1 hairy haven.
For a city that once rose from the ashes, Atlanta still smolders with style. In fact, game day grooming for its sports teams often includes extra face flair, proving you’ll find fuzz on more than peaches in the ATL.
3. Washington, D.C.
The U.S. capital’s rich facial hair history may be why the city has hovered near the top of the list for the last few years. Notable figures boasting winning whiskers include General Burnside and Abraham Lincoln, whose statue at the Lincoln Memorial proudly boasts a full beard that he likes to "reflect on" daily.
Could infamous cold winters have something to do with abounding facial fuzz? We think this means of survival is also a statement of manly fashion in the Midwestern city once graced by late “Minneapolis sound” and facial hair icon, Prince.
Built on the logging industry, the lumberjack beard never lost its touch in Seattle, making it a top 10 facial hair contender for four years running. What’s more, beards and brews naturally go together, and Seattle is known for brewing up great beer as well as its better-looking counterpart, the beard.
6. San Francisco
The capital of cultural bohemianism, San Francisco has a rich hipster culture, which all but demands a sweet ‘stache and complementary skinny jeans. The land of fog and all things fabulous is home to the Golden Gate Bridge and a gold rush of facial hair catapulting them up four spots this year.
7. Portland, Ore.
Portland may be a well-kept secret; however, it’s no secret it’s a hip and happening place boasting food trucks aplenty, coffee shops galore and facial hair for days. The largest and rapidly growing city in Oregon is rich in history, and has more bearded bicyclists per capita than any other U.S. city.
Known as the heart of the American auto industry, Motor City revved up a hot 26 spots to make the top 10 list. Could this be because all good mechanics have rockin’ beards? Since this city is on the upswing with thriving arts and architecture, we think facial hair is there to stay.
“Houston” was the first spoken word from the moon, meaning it’s only right that Houstonians sport out-of-this-world facial hair. Speaking of sports, the city is home to six professional major league teams, and we all know athletes like to show off unique scruff — thank you, #FeartheBeard.
Not all pizza and hot dogs, the Windy City means business when it comes to tall buildings and street style that’s inclusive of facial hair. With scruff becoming more widely accepted in the workplace, it’s not surprising Chi-town jumped up eight spots to make the top 10 list.
Didn’t see your city in the top 10? Check out Wahl’s complete list of "Most Facial Hair Friendly Cities" for 2017 at https://grooming.wahl.com/community/whats-new.
Whether or not your city made the list, every guy can do his city proud. As the Official Sponsor of Facial Hair, Wahl is looking to sponsor the most fantastic of follicles with its annual Wahl Man of the Year contest. The winner will receive $1,500 and be featured in a national ad. The contest runs through Sept. 28, 2017. More information, including how to enter and official rules, can be found at OfficialSponsorOfFacialHair.com.
(BPT) - Whether you're looking to enhance your daily beauty routine or for tips to add glam to your style for an upcoming special occasion, Hollywood's red carpet is the best source for trends and inspiration.
Fortunately, many of today's hottest looks are easy to create at home. Celebrity makeup artist Matin Maulawizada has tips to help you recreate your favorite red carpet looks in less time than you'd think.
1. Get glowing with toner
Celebrities always seem to have a special "glow" on the red carpet with dewy, fresh skin. This effect is intentional and it all starts with proper hydration.
To achieve luminous skin, Matin starts by spraying the face with a toner or rose water to balance the skin. He likes to pair this glowing look with dramatic eyes and a soft pink lip.
2. Apply foundation
Get flawless skin thanks to perfectly blended foundation. For better application, Matin's quick tip is to always warm the foundation first.
"To get a sheer wash of foundation, I warm the foundation up in my hands before evenly distributing it on the brush and then I wipe the excess off the back of my hand," he says. "This helps it blend seamlessly into the skin."
3. Prime the lips
Whether you're going for a nude lip or a bold hue, oftentimes, all eyes are on the perfect pout. Before applying any product to the lips, it's important to ensure they are prepped and smooth. Matin starts with ChapStick Total Hydration Conditioning Lip Scrub to gently exfoliate the lips and remove any dead skin cells.
"I love this scrub because it is made from naturally sourced ingredients, including sugar crystals, maracuja and coconut oils, shea butter and vitamin E," he says. "It leaves the lips soft and smooth and turns them into a perfect canvas for any other products I will apply."
4. Swap lip liner for concealer
Matin recommends shaping the lip line with concealer rather than a lip liner to add definition. Contouring around the lip creates a natural-looking full pout. The bonus is that it prevents any color from bleeding, just as a liner would.
5. Bring out your natural beauty
Tinted lip balms are great for a beautiful, subtle lip. Matin's go-to is ChapStick Total Hydration Moisture + Tint because it adds a hint of color to enhance the lips' natural color, while providing moisturizing benefits the lips need. It's currently available in three shades - Rose Petal, Merlot and Coral Blush - so there is a tint for any occasion.
"Tinted lip balms are perfect for creating a naturally beautiful lip look," says Matin. "Not only do they provide alluring color to the lips, but it is also easy to maintain throughout the night."
6. Use soft shades for a dramatic eye
One of Matin's favorite trends seen on this year's red carpets is the pairing of a sheer lip and strong eye. This classic look is ideal for any age because it lets your true beauty shine while drawing the focus to the eyes. Matin recommends using a lighter pencil to get started and then smudging with a brush. You can use a powder shadow to fill in space and add definition.
"For a dramatic eye, start with softer shades until you get the hang of it," he says. "Use beige, taupe or grey to get a smoky effect that adds depth and drama."
With these simple tips, anyone can recreate popular trends and add some glam to their daily look. You may not be walking down a red carpet, but you're sure to get noticed and feel beautiful. For more information on Matin's favorite lip products, visit www.chapstick.com.
(BPT) - Smart skincare is essential year-round to maintain healthy, youthful looking skin. During the colder months, it becomes especially critical as temperatures, humidity and air quality are in flux — not to mention your calendar, which is sure to be packed with seasonal festivities.
By upgrading your skincare regimen this winter, you can better protect your skin through dry conditions and maintain a healthy glow between your daily activities and holiday happenings. Whether you’re getting glam for a gathering, hitting the ski slopes or holiday shopping for that special someone, taking care of your skin is key to looking and feeling your best!
Shine with refined, smoothed skin.
The secret to maintaining healthy looking, dewy skin is to find skincare products that help refine the appearance of pores. While cold air visibly shrinks pores, lower humidity levels can actually increase excess oil production and cause irritated, clogged pores.
When choosing your skincare products, look for those designed to retexturize your skin. Formulas with scientifically proven ingredients like oat extract help exfoliate the skin to unclog pores, while lentil seed extract, which is high in antioxidants, can reduce the appearance of pores. Additionally, java tea extract is known for its oil control properties. Such ingredients are used in products like Artistry Advanced Skin Refinisher, which is a great addition for your skincare regimen.
Always remember to moisturize skin and stay hydrated.
This goes for every climate and season, as skin cells require water to stay healthy and resist environmental damage. In the winter, harsher climates often see lower humidity, which requires extra hydrating skincare for defense.
Moisturize at least twice daily. In the morning, moisturizers are the perfect base for your makeup to avoid flaky skin while you’re out and about. Complement it with nourishing foundations for smooth, flawless coverage, and toss a compact foundation with moisturizer in your bag to reapply on the go.
For intensive hydration, consider denser moisturizing creams like Artistry Supreme LX Regenerating Cream and Eye Cream, which also have anti-aging benefits. “These formulas contain multi-phase technology to replenish, energize, repair and protect skin so it looks and performs more like it did when it was younger,” says Dr. Sumita Butani, global product innovation lead for Artistry by Amway. “Using moisturizers with an added anti-aging effect from powerful ingredients like gardenia grandiflora stem cell extract is particularly crucial in dry weather, when your skin is more susceptible to dullness and dryness.”
If moisturizing creams feel too heavy on your skin during the day, opt for a lotion for a light and refreshing boost. Then, as you’re unwinding at night, reapplying moisturizers after removing makeup and cleansing is a great way to revitalize the skin for the day ahead. It’s like giving your skin a big glass of water!
Of course, don’t forget to drink water as well. Eight 8-ounce glasses, which equals about two liters, gives your skin a refreshing reservoir. Coffee, tea and soda have a diuretic effect that counteracts hydration, so try to limit your intake of those beverages.
Indulge once in a while, inside and out.
In addition to your daily skincare regimen, pick a day or two each week to pamper your skin even further with a revitalizing mineral-based mask or peel. Try moisturizing masks packed with hydrolipids to lock in moisture, and soothing fragrances, like cucumber and lavender, for a full, relaxing experience.
Every now and then, take time to truly self-indulge, such as by making yourself a cup of herbal tea, soaking in a hot bath or diving into that book you’ve put on hold.
"The holidays are all about focusing on quality time with family and friends, but it's also so important to invest energy into my own physical and emotional wellness so I can feel my best," says Amway Independent Business Owner Carrie Bohlig. "I practice good self-care by keeping on top of my skincare regimen and making time for my at-home spa treatment using Artistry Renewing Peel. I also hit the gym, get outside and eat a well-rounded diet so I can really make the most of special holiday time with my loved ones!"
By taking care of yourself from the inside out and investing in high quality skincare, you’ll be able to feel and look great as you enjoy the winter months and make memories to cherish.
(BPT) - According to a recent survey, nine out of 10 people with a tattoo have considered removing it at one time or another. While the reasons for removal vary, the increasing options available for tattoo removal are transforming the nature of tattoos from symbols of permanence to designs with a sell-by date. In a day and age when tattoos are more and more socially acceptable, even considered works of art, why are so many considering removal? Syneron Candela, the makers of PicoWay, a leading laser treatment that removes tattoos with less pain and fewer treatments, commissioned the survey which took a closer look at the motivations behind tattoo removal.
They want more!
The decision to remove a tattoo doesn't necessarily reflect a change of heart about having a tattoo. In fact, 83 percent of people who have removed a tattoo said they are considering getting a new one, sometimes in the very same place where they just had one removed, while only 8 percent said they would never get another tattoo. Additionally, the majority of tattoo removers were not swayed to remove their design for professional reasons, contrary to popular belief. Only 16 percent of tattoo removers attributed their decision to their professional lives and workplace environment, while an additional 5 percent of those contemplating removal saw their career goals as a deciding factor. Both tattoo removers (18 percent) and people with tattoos considering removal (29 percent) said a faded tattoo was the main reason to contemplate or complete tattoo removal procedures. So turns out, many just want a better tattoo!
It's only temporary.
Compared to previous generations, today's youth see tattoos as less permanent based on the availability and advancements seen in the removal processes, like the PicoWay laser, which shatters the ink into small particles to clear the tattoo faster than other devices. In fact, the majority of people who removed a tattoo received their first tattoo at a young age. While the average age of survey respondents got their first tattoo before they were 35, 61 percent of removers were between the ages of 18 and 24, compared to only 9 percent between the ages of 35 and 49. Women made up 62 percent of removers who got their first tattoo before age 25. With increased access to tattoo removal devices like PicoWay, people with tattoos can conveniently remove their design if they grow tired of it over time. And, nine out of 10 tattoo removers noted that they enjoyed having the option to remove their tattoo.
A pain in the butt, neck, arm, chest and back.
While tattoo removal has increased over recent years, the decision to remove a tattoo takes time. In fact, 76 percent of tattoo removers waited over a year before beginning the tattoo removal process. Although a variety of reasons contribute to a person's decision to remove a tattoo, pain and cost are two of the biggest factors that delay the tattoo removal process. The survey also found that 58 percent of people considering tattoo removal said cost was one of the main barriers they faced when considering treatment, while 45 percent of people regarded pain as their biggest hesitation. After removing a tattoo, however, seven out of eight people said their perception of the removal process was that it would be more painful than what they actually experienced.
So you've decided you're over it.
Good news, if you are interested in tattoo removal, options exist that are effective, less painful and cheaper than many believe. PicoWay removes tattoos in fewer sessions than other removal options due to its advanced technology, making it less painful and more cost-effective compared to alternative and competitive options. PicoWay's picosecond laser allows for the comprehensive removal and treatment of all colors of tattoos, including blue, green and yellow, and can safely treat all skin types.
Want to learn more? Visit www.picowaylaser.com to find a physician in your area and see if treatment is right for you.
Interested in Publishing on The Beauty Idea?
Send your query to the Publisher today!