The latest buzz in the beauty world is all about CBD. Have you heard of it? Short for cannabidiol, CBD is grabbing headlines every day. Long known to be a beneficial ingredient for health and wellness, now it’s coming to the beauty industry.
(BPT) - The latest buzz in the beauty world is all about CBD. Have you heard of it? Short for cannabidiol, CBD is grabbing headlines every day. Long known to be a beneficial ingredient for health and wellness, now it’s coming to the beauty industry.
Why is it grabbing headlines? Because of its anti-inflammatory, soothing and anti-aging properties, which make the oil an ideal solution to transform your beauty routine, from hair products to lotions to facial oils. And if you’re thinking, wait, cannabis? That’s marijuana, right? Wrong. Though CBD is found in cannabis, it is legal, it won’t get you high, and you will pass your drug test with flying colors. That’s because it does not contain THC, which is the ingredient in cannabis that produces the “high” effect.
Still confused? Don’t worry! We sat down with Kevin Wachs, the CEO and co-founder of Earthly Body, to look at some of the beauty areas where CBD is having the biggest impact.
Wachs was one of the first to identify the crop’s potential benefits and has launched several hemp-based brands over his vast career. Most recently, debuting EMERA CBD Haircare, the first line of haircare products made with 100 percent Non-GMO CBD oil. The line complements Earthly Body’s skin care brand, CBD Daily, to ensure your beauty bases are covered from head to toe.
Super skin care
We already know that inflammation can spell serious skin woes, but what you might not know is that CBD’s anti-inflammatory properties can do wonders to help soothe low-level irritation. The oil moisturizes and soothes skin thanks to the high levels of Omega 3, 6 and 9 fatty acids it contains. These acids deliver important nutrients to the skin while protecting against environmental and other daily stressors.
Additionally, this primary phytocannabinoid found in the cannabis plant has been shown to be effective in providing pain relief in targeted areas when applied topically. Naturally integrating with the body’s endocannabinoid system, which helps regulate homeostasis within the body, the oil works to soothe sore muscles and aches.
Earthly Body’s Emera CBD Haircare line is the first professional haircare line infused with CBD. This, along with other oils, is loaded with essential fatty acids so it helps to keep hair well hdyrated. By working with the body’s endocannabinoid system, it also helps to regulate hair loss and control dry hair and scalp conditions. In doing so, it encourages hair growth and promotes overall healthy hair.
“CBD promotes healthy hair growth and good scalp health and protects your hair from daily environmental stresses because it is antioxidant rich,” says Wachs. “It also strengthens your hair and reduces breakage thanks to the high levels of amino acids, and offers color protection thanks to tyrosine, too.”
In addition, due to its anti-inflammatory properties, it works to calm and nourish beneath the surface by deeply penetrating and conditioning in conjunction with a blend of ingredients like lemon grass, chamomile and Japanese matcha green tea.
The new look of beauty products
The beauty industry is constantly changing, and as new products and trends enter the market, CBD-related solutions are poised to dominate. If you're looking for a solution to dryness, soreness or nearly any beauty or wellness concern, CBD could be the answer.
To learn more, visit emerhaircare.com or cbddailyproducts.com.
While the sun, pool days and warmer temperatures are often a welcome change come summer, they can be brutal on your hair. It’s important to give your locks some extra love this season. Ensure your summer is full of great hair days with these products.
Healthy Summer Hair Care
(Family Features) While the sun, pool days and warmer temperatures are often a welcome change come summer, they can be brutal on your hair. It’s important to give your locks some extra love this season.
“The sun, sweat and chlorine can fade color fast. Make sure you have the right products to protect your hair,” said Heather Brodzin, director of salon and spa with Beauty Brands. “Whether it’s styling aids, hair protectants, a smoother or moisturizer, make sure you consider your scalp and hair type for a tailored solution. Also don’t forget to schedule a trim with your stylist every 6-8 weeks to keep split ends at bay, or a deep conditioning treatment that gives your hair that extra boost of protection and moisture it needs. A little preparation and regular salon visits can help keep you looking and feeling your best all summer long.”
Find these products and more at BeautyBrands.com/SummerHair, or stop by your local store for hair-styling, inspiration and expert advice to ensure your summer is full of great hair days.
Get Relief from the Heat
Guard your hair against styling tools as well as summer’s ultraviolet rays and humidity with the 24-hour protection offered by a weightless spray like Living Proof Restore Instant Protection Living Proof Restore Instant Protection. Mist it on before styling and re-apply as needed, or use it as a finishing aid for shine and smoothing.
Extend Your Summer Style
Spend more time outside enjoying the summer sun and less time cooped up indoors styling your hair with dry shampoo like TIGI Bed Head Oh Bee Hive! Matte Dry Shampoo, which creates volume and texture without a lot of work.
Safeguard Your Color
Don’t let the summer sun steal your color. Captivating care can be a breeze with a gentle shampoo like Redken Color Extend Magnetics Sulfate Free Shampoo and Conditioner, which uses amino-ions to build a barrier fortifying color and vibrance.
Shut Down Frizz
Keep your hair conditioned, hydrated and free of frizz this summer with a styling aid such as Moroccanoil Hydrating Styling Cream. The lightweight formula moisturizes while it tames and helps create soft, natural summer styles.
Lock in Moisture
Unlike typical conditioners that rest on the surface of the hair, hair masks work their way into the hair cuticles to repair damage from the inside out. Regular application of a hair mask like Soulfood Nourishing Mask can add shine, increase manageability and provide essential nourishment to seal summer split ends.
Strengthen and Beautify
With 21 benefits inside one bottle, including shinier hair, shorter blow-drying time, frizz reduction and enduring hair color, an option like Pureology Colour Fanatic Multi-Tasking Hair Beautifier repairs damaged hair and shields it against heat and environmental damage by sealing hair cuticles.
Photo courtesy of Getty Images (Girl laughing)SOURCE:
A carefree summery style may appear effortless, but creating a look that stands up to a busy, fun-filled day still requires some simple work. Keep your skin in top condition and your hair and makeup on point with these tips to help you look and feel your best.
5 Ways to Perfect a Carefree Style
(Family Features) A carefree summery style may appear effortless, but creating a look that stands up to a busy, fun-filled day still requires some simple work.
Keep your skin in top condition and your hair and makeup on point with these tips from the beauty experts at Macy’s to help you look and feel your best.
Protect your skin. If there's only one skin care product you use, it has to be sunscreen. Not only is daily SPF important for avoiding sunburns, it also helps prevent wrinkles and spots caused by sun damage. Apply early and often, and don’t be fooled by a cloudy day. Even when skies are overcast, those UV rays can inflict plenty of harm. If you’ll be out for an extended period, consider a stylish hat to lend extra protection to your scalp, ears and face. Also remember to cover or apply sunscreen to often-overlooked places, such as the tops of your feet.
Get that glow. While you're using sunscreen to prevent damage, adding a bronzer to your daily routine can help give you that sun-kissed glow. Preventing sun damage doesn’t have to mean looking less than golden. Create the look of healthy radiance with Clarins Sunkissed Summer Bronzer Compact. This trio of tropical leaf-embossed powders warms the complexion while an iridescent pop of coral brings a beachy glow to cheeks.
Go for all-day eyes. When you’re embracing a laid-back look, a fully done eye can be overkill. A basic tint and some mascara is a simple way to achieve a put-together but fuss-free style. Using a waterproof formula can give you the confidence that your lashes are in perfect condition and ready for whatever the day may bring. If you have a favorite formula, check to see whether a waterproof version is available.
Make it matte. For lip color that lasts from sunrise to moonlight, matte lipstick is the real deal. In addition to being long-lasting, matte lipsticks pack an intense punch of color perfect for a bright and cheerful lip. If a little sparkle or shine is more your thing, go ahead and add a light layer of clear gloss and give yourself bonus points if one layer or both include SPF.
Explore new ideas. Switch up your look and unlock new favorites with Macy's Beauty Box, a $15 monthly subscription to beauty's most wow-worthy products specially chosen by beauty experts. With a variety of products from the best brands ranging from eye shadows to mascaras to lipsticks, each month you'll receive five deluxe beauty samples, one bonus item, a collectible cosmetics bag and a $5 beauty coupon available for use in-store and on macys.com.
Photo courtesy of Getty ImagesSOURCE:
Whether an outdoor concert-goer, sports fan or avid vacationer, Mother Nature can be harsh on your eyes, skin and hair regardless of the season. Be prepared for whatever the elements throw at you, and learn how to counteract weather-related wear and tear, with these smart self-care tips for hair, eyes, skin and feet.
Interested in Publishing on The Beauty Idea?
Send your query to the Publisher today!