If a company hits the point where it becomes so well-known that its name becomes a verb, you know it has made it big. Of course it’s Google, one of the largest and most successful companies in America. Google has an utterly amazing success story, starting small before becoming the most successful worldwide search engine. What has made Google so successful?

Diversification

Google may appear to be only a search engine, but in reality, it is so much more. Google is involved in dozens of industries, including phones, communications, entertainment, artificial intelligence, and so much more. Google's broad portfolio has allowed it to build broad technological synergies, enabling it to become a worldwide leader in technology and innovation.

Becoming Fundamental for Business

Leaders at Google were smart enough to realize that the company had to become an indispensable business tool. All the major analytics tools for SEO look at Google almost exclusively. This means that Google has become its primary data source. In order to get data on their business, people are visiting Google's website. While users are on the site, they’re likely accessing Google's other services, like cloud storage, calendar and email. As such, Google essentially made the use of its services non-negotiable for all businesses, ensuring that users would come to it for a certain reason, but stay for dozens more.

It Didn't Fear Acquiring Others

Google has never been shy about buying other companies, and hasn’t been afraid to spend money in order to acquire its rivals or further diversify its massive portfolio. Indeed, all you need to do is take a look at Google's long history of acquisitions. Over the course of its existence, Google has bought major companies like YouTube, Motorola Mobility, Waze, Nest Labs, and several others. These companies gave Google customers, market share, and technological innovations that allowed the company to continue its massive expansion and further integration into all of our lives.

Google got big because it made the right strategic decisions over the course of its existence that allowed it to continue and grow. The company was never afraid of expanding its reach and digging into new territories. At the same time, Google never lost its focus on its core business model and primary method of success. Google's success is attributable to many decisions, but by having diversification, striving to become a fundamental business, and not letting the fear of acquiring others explains why it has become an indispensable part of our modern life.

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Starting a career in real estate is exciting for various reasons. A career in real estate can be very lucrative, offers you a flexible lifestyle and the chance of helping others find their dream homes. However, being a real estate agent is hard work and can present many challenges. Before deciding to take the dive into a new real estate career, read this first to decide whether this is the path for you.

Profits

Real estate can be very lucrative. However, not all real estate agents make the same amount, so how much you make will ultimately depend on how much time and effort you put into your career, your education level coming in, your motivations and where you live. When you first start out, don't expect to make too much money as you are still learning the business and how to attract clients. However, you can expect established real estate agents to make an average yearly income of $40,000 or more.

How much you earn as a real estate agent is based on how many transactions you complete in a given year, the commissions that are paid to the brokerage, and the split with the sponsoring broker. When you first start out, you will probably be paid through listing agreements. These are signed by the seller and the listing agent.

What You Need

Understanding what you need to start your career in real estate is important for a smooth transition. While every state has different requirements for receiving a real estate license, there are some basic license standards across all states that you should be aware of.

Every state requires some form of education and a test that must be passed. Generally, you must be 18 years old and have a high school diploma or equivalent to enroll in the mandatory real estate courses in your state. The credit hours needed to successfully complete the coursework depend on your state. Additionally, most coursework is available to complete in a classroom or online.

Success Is Up to You

Becoming a real estate agent means you are in charge of your own success and finances. If you're used to a traditional company setting with someone telling you what you need to do, you're going to need to unlearn that way of working. Being a successful real estate agent takes hard work, dedication and discipline. Depending on the area of real estate you're interested in, you may need to commit yourself to weekend hours.

If you think that a career in real estate is the path for you, then you're in for a rewarding and exciting career. However, it's important that you are dedicated to learning and growing and are diligent enough to see your goals through.

Here’s another article you might like: 5 tips to help you make the most of this year's real estate season