The business world sometimes appears full of automatons. Working like a robot has the benefits of keeping an employee away from controversy, but the approach won't help someone wishing to get ahead. Standing out positively often leads people to success. How can you stand out under the bright light of excellence? Here are three ways traits that will help you to do just that.
Innovators and originators can achieve more than copycats. Small Business Trends explains that a business professional who brings something new and exciting to the table could create a trend that reaps incredible profits. Look at Tony Hawk, the skateboarding entrepreneur. Skateboarding remained a popular subculture for decades and spawned many cottage industries. Hawk, however, took things in a new direction and devised a billion-dollar skateboarding empire.
That said, originators will always deal with detractors. Great new ideas regularly face rejection. Radical and revolutionary ideas upset people stuck in a comfort zone. If you believe in your plans, don't let naysayers discourage you. Be flexible enough to withstand constructive criticism, and keep going forward to promote your ideas.
Sadly, integrity isn't always the most common trait among people in the business world. So, someone with integrity garners attention. Honest workers and managers are an asset to a company and the entire business world.
The idea of the corporate whistleblower typifies integrity. Meissner Associates says that finding out that the business you work for is engaging in fraudulent activity can put you in a tough position to decide if you should expose their wrongdoing, or do you remain silent. People with integrity usually make the right decision regarding whistleblowing. Let the image of the whistleblower be your guide.
The stereotype of business professionals focusing only on making money and selfish pursuits isn't always accurate. Unfortunately, many professionals do become self-absorbed and greedy. Would Bill Gates fall under that description? Microsoft's leader spent countless hours raising and donating money for charitable causes. While the average worker can't match Gates' monetary contributions, they can match his passion and attitude. Even doing "little things" for others could paint a tremendously positive picture of you.
The London Business School recommends that you allow your standing in the business community act as a way of doing good things. Explore philanthropical endeavors, and don't always focus on personal gain. Others will notice your selflessness. Ironically, you may experience career success by putting others' needs ahead of your own.
Success in the business world requires that you appear unique. Embracing endearing traits helps with this goal. Each individual has a set of personality strengths. Play to your strengths, and create the best quality work you can produce. Standing out requires more than fits and spurts of effort; apply yourself consistently in the workplace, and you will see good results.
Want to learn more ways to make your business stand out and thrive? Check out more content like this from our Video Ideas for a Better Business Life!
Toxic employees drag everyone down with them. Bad attitudes and inappropriate conduct make other employees feel uncomfortable. Managers find themselves constantly distracted dealing with disasters these troubling hires cause. Firing them may put an end to current miseries, but the effects of toxic employees can linger long after they are shown the door. The best way to deal with toxic employees is not to hire them in the first place. Here are three ways to avoid making a regrettable hiring decision.
Look at Employment History
Horrible employees likely have a long and dubious track record of poor performance. Look closely at an applicant's prior employment history for any red flags. Was the person locked into low-level work for years without any promotions? Did he/she jump from job to job frequently? According to Palmer Group, this can show that an employee could have a behavior issue. Probe these areas of concern, and see what the full story is. Taking the employee's word for everything might not be enough, though. Contact references and past employers to confirm any explanations. Remember, the past may be a good indicator of the employee's future.
Put Them Through an Attitude Test
Not every human resource department relies on an attitude test when screening would-be employees, but their inclusion could be helpful. According to The Hire Talent, attitude tests look for signs of toxic traits like blame, dishonesty, unsupportiveness, criticism, and negativity. Once these traits reveal themselves, a personnel manager can make a more informed decision. Hire someone to train HR in effectively administering an attitude test if no current managers possess the skill. In an office environment, teamwork can be crucial for success. If an attitude test reveals someone is argumentative or hostile, then he/she may not be the right match for the team. Look over the results of the test carefully when weighing different hiring choices. Anyone with toxic traits is not likely a good fit.
Screen Social Media Feeds
According to Law Depot, approximately 70 percent of employers screen a candidate’s social media when making hiring decisions. People reveal a lot about themselves on social media. Sadly, many show shockingly negative personality traits. Inappropriate or adversarial behavior on social media may spread to the workplace. Don't ignore how someone acts online; he or she probably acts that way everywhere. An employee becomes the face of a company to others. When that person acts outrageously on social media, he or she may drag the company into an embarrassing position. A business might even need to hire a PR firm to dig it out of an employee's social-media-created hole.
Toxic employees create havoc wherever they go. Make sure you are confident you aren't hiring one the next time a position opens. By following these tips, you can be less likely to hire an employee that will cause you problems.
Enjoy this article? Check out this other article on ways to increase your employees’ attention to detail!
Most large businesses have an IT team that is responsible for protecting data and networking the computers used by employees. In many cases, the IT department can be ignored or isn't given enough attention from upper management. If you manage or own a business, there are a few things that you need to know to get the most out of your IT team.
How Much to Budget
Depending on the industry, good IT can cost a bit of money because the technology likely affects your customers. Technology is a key driving force in every business market, which makes IT teams more in demand. IT teams can also cost more because they're responsible for accommodating the re-occurring wave of change while embracing technology as a partner rather than a commodity. Companies that sell technology as a product will likely have lower costs than those that sell products like tacos or buildings. Investing more money in IT may be a sacrifice but can have a positive impact on each department and aspect of the business.
If you make the mistake of getting hooked on buzzwords as a business, then you will quickly find yourself bloated with useless hardware and incompatible software, which can make your IT team confused and ineffective. Do you know the difference between ITIL and ITSM? Using confusing acronyms can only lead to issues and complications that occur down the road.
Many businesses fail to have an IT plan or strategy, which is critical to the operation of their business with the type of software that is used. Many businesses often assume that technology can compensate for mistakes that are often made, but it is actually a force multiplier for the business. It can save money, attract more business, and boost the productivity of your team. You'll need to work closely with your IT team to develop a strategy and research the top software that can be utilized. Work with a professional that can help you to identify that IT structure that is needed to support the business and also plan for the future.
Businesses that understand the importance of their IT team often succeed because they utilize what the department has to offer. With the right software used and a plan created, you'll likely obtain more success in the industry.
Your new business is finally up and running and you feel like a kid in a candy store. You are happy, you have all your ducks in a row, and you feel ready for that first sale. Here are five things that you need to know in order to be successful in your business now and in the future.
It's About the Experience
Businesses thrive on customers having a great experience when buying a product or service, so it's up to you to make sure that this happens for the people that you serve. Make sure that your customer's journey is a pleasant one every single step of the way.
Providing a good experience for customers is important for future growth and success because these customers are going to be able to speak well of their experience with your business. They're also the customers most likely to come back repeatedly. The way you approach customers and communicate your brand can greatly impact your success. If you’re struggling with business growth, then you may want to examine your marketing strategy. Ultimately, customer experience is what will drive your business forward.
Reputation is Important
Being able to manage your online reputation is important if you want to have a successful business. Once you've established a solid customer base, ask these customers to review you on outlets like Google and Yelp. Also, you can politely invite them to send in video testimonials of their experiences with your business, which you can use for marketing on your website.
By utilizing customer testimonials to manage your reputation, you'll be able to gain new customers faster because you have built a trust factor with your audience. If you're concerned about asking your customers for testimonials, don't be. Your customers will love to be involved in the process of your success and offer you their perspective on their positive experience in working with you.
Your Mindset Holds the Key
Some people say that the key to success is knowing how to make a sale. The true key to success is in your mindset.
Your mindset holds the key to your ability to be able to market yourself well to your target audience. If you have limiting beliefs on how many sales per month you can make or how many clients you can work with in one year, then you'll see that come to fruition in your business. Train your mindset so that you're setting yourself up for success and eliminating limiting beliefs from the get-go.
Your Business Shouldn’t Be a Replica of Someone Else’s
It's very easy when you're starting out in business to play the comparison game. Especially if your business is a year old or younger.
There may be people who have been in business at the same time as you and you see them and feel like they're crushing it with their sales goals and client testimonials and pretty photo shoots.
The truth is, your business shouldn't be a replica of anybody else's business. Your business is a living, breathing entity of its own that is specific to you and how you operate and who you serve. Don’t try to copy someone else.
Be at Peace with Failure
While you may feel like failure is one of the worst things that can happen in your new business, that could not be further from the truth.
Use failure as a stepping stone to learn what you need to know to run your business successfully. Everything in your business that doesn't work out the way you expected it to has a solution on the other side of it.
By using these five things as guideposts in your business, you're setting yourself up for success and less frustration when failure hits.
Want more ideas to help you succeed in business? Read all about The Business IDEA today!
If your marketing strategy is older than three years, it could be time for an update. Moreover, if you find your messaging is not getting the results you want, maybe it's time to go back to basics. If you work on the fundamentals of a good marketing strategy, then the results should fall in place.
Revisit Your Audience Personas
It's vital for your company to understand the likes and dislikes, backgrounds, age groups, political affiliations, dreams, and aspirations of your ideal audience persona. Consider the type of audience that would be the best match for your product and/or service. If you haven't evaluated your audience personas in years, now is the time for an overhaul — especially if your products and services have changed over time. If something isn't "clicking" with your marketing, this may be the step you need to get back on track. You can then use your updated audience personas to get back in sync with their needs and wants. Sundance explains that all this information is vital to understanding how to interact meaningfully with your target market.
Understand Your Product and Service
For this step, perhaps you should take another look at analyzing your product and service. What market need does it meet? How is it unique from similar products and services? What sets it apart from your competitors? No one can market your product and service better than your company can. While you do need customer advocates, the basics of product marketing starts with your understanding. If sales have stalled and you feel like you don't know where to take your marketing campaign, then it may be time for a refresh. Digital Marketing Training Group recommends participating in ongoing training to stay up to date on the latest trends and standards in the digital marketing industry. You can then apply your knowledge in furthering your marketing goals.
Get to Know Your Competition
When getting back to marketing basics, your company might be so focused on your product line and customers that you forget any other obstacles that might be lurking around. MarketResearch.com warns that one such hurdle in your quest for market domination would be your competitors. It is critical to get to know your competition. You can learn from their mistakes and avoid similar pitfalls.
You can also gain a better understanding of why your target audience might purchase from them instead of your company. In addition, you might learn from their successes and apply some of their winning strategies. Not to mention, you can study their segment of the marketplace to find any opportunities to sell more of your products and services.
Embrace Strategic Partnerships
In order to grow, some companies need to find allies. For instance, if you look at the history of McDonald's, Ray Kroc partnered with local bakeries throughout the nation to ensure a consistent baked product for every McDonald's franchise. As far as your company stands, think of a partnership that can work in a mutually beneficial way. If your company sells lipstick, you might partner with an eye shadow brand to sell kits instead of individual pieces. In terms of marketing, you and your partner benefit from exposure to new consumers.
There you have it, the basics of marketing. At times, going back to basics is all it takes to get your company moving in a forward direction once more.
These are the Final Two Videos for Management 351… These are for the final two Mondays (11/19 and 11/26). Now, you've reached the end of the semester! Congrats! And again, if you like and personally find value in these videos, do please share them further.
Video 65 - 11/19
FINAL MONDAY FUN!!
Key and Peele: Can You Be Too Nice at the Office? | The New York Times
Short Link: http://bit.ly/2N0CX5z
Video 66 - 11/26
The Last Video…
STRUCK BY FIRST PITCH, ADAM GREENBERG NOW TEACHES ‘ART OF PERSEVERANCE’ | TODAY
Short Link: http://bit.ly/2OOufaX
This is the Week 13 Video List for Management 464… If you like and personally find value in these videos, do please share them further.
Video 60 - 11/12
How To Survive A Mass Shooting | Better | NBC News
Short Link: http://bit.ly/2GdXkbK
Video 61 - 11/13
BRAND YOU: YOU ARE YOUR CALENDAR
Short Link: http://bit.ly/2vSWQWi
Video 62 - 11/14
How KFC Won Over China
Short Link: http://bit.ly/2oXtWji
Video 63 - 11/15
THE RISE OF ONLINE FOOD DELIVERY
Short Link: http://bit.ly/2vBaGNY
Video 64 - 11/16
Bulletproof Coffee Grew From a Blog to $50 Million
Short Link: http://bit.ly/2wXWmgC
This is the Week 13 Video List for Management 351… If you like and personally find value in these videos, do please share them further.
Video 60 - 11/12
HOW TO STAY MOTIVATED WHEN RUNNING A BUSINESS
Short Link: http://bit.ly/2vwNAai
Video 61 - 11/13
HOW TO MANAGE EMPLOYEE PERFORMANCE?
Short Link: http://bit.ly/2vA1lWw
Video 62 - 11/14
IS THIS THE WORLD'S MOST BABY-FRIENDLY OFFICE EVER?
Short Link: http://bit.ly/2wa6676
Video 63 - 11/15
Emojis Can Help Improve Communication And Our Relationships | Better | NBC News
Short Link: http://bit.ly/2vQFfPC
Video 64 - 11/16
How to Persuade Others with the Right Questions: Jedi Mind Tricks from Daniel H. Pink
Short Link: http://bit.ly/2uORGqs
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