Your new business is finally up and running and you feel like a kid in a candy store. You are happy, you have all your ducks in a row, and you feel ready for that first sale. Here are five things that you need to know in order to be successful in your business now and in the future.
It's About the Experience
Businesses thrive on customers having a great experience when buying a product or service, so it's up to you to make sure that this happens for the people that you serve. Make sure that your customer's journey is a pleasant one every single step of the way.
Providing a good experience for customers is important for future growth and success because these customers are going to be able to speak well of their experience with your business. They're also the customers most likely to come back repeatedly. The way you approach customers and communicate your brand can greatly impact your success. If you’re struggling with business growth, then you may want to examine your marketing strategy. Ultimately, customer experience is what will drive your business forward.
Reputation is Important
Being able to manage your online reputation is important if you want to have a successful business. Once you've established a solid customer base, ask these customers to review you on outlets like Google and Yelp. Also, you can politely invite them to send in video testimonials of their experiences with your business, which you can use for marketing on your website.
By utilizing customer testimonials to manage your reputation, you'll be able to gain new customers faster because you have built a trust factor with your audience. If you're concerned about asking your customers for testimonials, don't be. Your customers will love to be involved in the process of your success and offer you their perspective on their positive experience in working with you.
Your Mindset Holds the Key
Some people say that the key to success is knowing how to make a sale. The true key to success is in your mindset.
Your mindset holds the key to your ability to be able to market yourself well to your target audience. If you have limiting beliefs on how many sales per month you can make or how many clients you can work with in one year, then you'll see that come to fruition in your business. Train your mindset so that you're setting yourself up for success and eliminating limiting beliefs from the get-go.
Your Business Shouldn’t Be a Replica of Someone Else’s
It's very easy when you're starting out in business to play the comparison game. Especially if your business is a year old or younger.
There may be people who have been in business at the same time as you and you see them and feel like they're crushing it with their sales goals and client testimonials and pretty photo shoots.
The truth is, your business shouldn't be a replica of anybody else's business. Your business is a living, breathing entity of its own that is specific to you and how you operate and who you serve. Don’t try to copy someone else.
Be at Peace with Failure
While you may feel like failure is one of the worst things that can happen in your new business, that could not be further from the truth.
Use failure as a stepping stone to learn what you need to know to run your business successfully. Everything in your business that doesn't work out the way you expected it to has a solution on the other side of it.
By using these five things as guideposts in your business, you're setting yourself up for success and less frustration when failure hits.
Want more ideas to help you succeed in business? Read all about The Business IDEA today!
Welcome to the era of the open workspace, where people can work and collaborate anywhere in the office, wherever they need to be. What do these modern workspaces look like? This article outlines the five traits they have in common.
(BPT) - Step into the office of the future on the first day of work, and the things that you expect in a traditional workplace are not going to happen here.
There’s no landline, no file cabinet, no bulletin board. The employee is never taken to an assigned cubicle. In fact, it’s highly unlikely that employees will spend much of their day in the same chair.
The forward-looking workplace design discards all the usual trappings of the traditional office that lock employees into physical departments with seating arrangements, moving toward an open design. While perks such as catered lunches and ping pong tables are getting attention for changing workplace culture, it's actually the power of technology that is quietly transforming the way we work. Technology is a tool that gives us a fluid and flexible use of time and space, changing how people get the job done.
“Eventually, the open digital workspace design will not be simply nice to have, it’s becoming more and more expected. It’s going to become mandatory if you want to attract top talent,” says Donna Kimmel, the senior vice president and chief people officer of Citrix.
Welcome to the era of the open workspace, where people can work and collaborate anywhere in the office, wherever they need to be. What do these modern workspaces look like? These are the five traits they have in common:
They ditch the cubicle farm: It’s no longer necessary to spend the day alone in a cubicle rooted to one spot for access to a desktop computer or landline phone. Today, you can easily and securely access, store and share your information from anywhere whether you’re on your laptop, tablet or mobile phone. Without the need for space-wasting cubicles, your building space needs are reduced, in some cases up to 50 percent. And a collaborative environment is created when walls are torn down and open seating arrangements invite conversation and brainstorming.
They accommodate work needs: Because technology frees knowledge workers from being rooted to a single cubicle, the new way is to offer an entire floor of flexible workspaces that accommodate various needs and styles. For example, one day an engineer could be working at a long table with fellow engineers, vendors and a project manager. The following week, that engineer might duck into a small privacy room for a marathon session of focused work.
They invite collaboration: Unlike the traditional cubicle farm, a flexible workspace sends a different message to the team. It invites conversation and innovative ideas by actively engaging with colleagues throughout the day, rather than rushing through a meeting agenda and hustling out.
They increase employee engagement and productivity: Flexible workspaces send a message that employees are entrusted to do their jobs wherever they feel most productive. Great leaders know and understand that their actions speak louder than words. Things like corporate policies and company culture send powerful messages to employees about how they are seen in the organization. With feelings of increased autonomy and trust often come increased levels of employee engagement. Once they have autonomy, the magic starts happening.
“… The data tells us — greater autonomy leads to better engagement, better engagement leads to greater productivity, which leads to better bottom-line results,” says Amy Haworth, director, organizational readiness at Citrix.
They embrace BYOD: That is, bring your own device. Sure, many employers may still provide hardware, but as workspaces become more flexible with a burgeoning work-anywhere ethos, employees simply wish to access their work platforms using their own laptops, tablets and mobile devices.
Luckily, it is now much easier to give employees seamless access to documents and networks safely — without draconian security measures to slow connections and processing speed. And as information, applications and work resources move to the cloud, businesses can securely deliver them to any device that has a secure network connection.
For example, Citrix offers a suite of solutions, including Citrix Cloud, XenApp, XenDesktop and ShareFile that makes BYOD secure without sacrificing user experience. If you are interested in learning more, visit citrix.com/products/.
The benefits of the redesigned workspace are numerous, says Kimmel.
"They break down barriers between managers, employees and departments. The increased, casual encounters make it easy to approach others to ask questions, make suggestions and solve problems," says Kimmel. "As a result, work gets done more quickly, and employees and managers alike report higher productivity.
"In the end, employees report greater satisfaction, which leads them to stay with a company longer."
(BPT) - The Wright Brothers knew they were going to crash, yet tried to fly anyway. Unlike their competitors, the former bicycle mechanics brought extra parts to the sand dunes to make onsite repairs and reduce cycle time. Their creative courage resulted in not just a new product (the aircraft), but also a process for failing quickly, learning fast and outpacing their competition.
There are myriad inspiring tales of similar legendary so-called fails.
The multibillion-dollar success of Post-it(R) Notes is directly attributed to two employees at 3M, Spencer Silver and Art Fry, who mistakenly formulated an adhesive that didn’t stick well, but which just happened to unstick as needed. The duo persisted, despite management recommendations to abandon the project, and because of their resilience, their failed glue formula was transformed into the ubiquitous office product we can’t live without.
Einstein advocated for this type of combinatorial creativity and Steve Jobs famously quipped that creativity is just “connecting things.”
In fact, it’s creativity that most often drives success. Virtually all companies — from startups to Fortune 500s — need it. Corporate stagnation is real. Innovation is happening at breakneck speed, and even historically successful corporate stalwarts are finding themselves staring in the face of irrelevance. No matter how knowledgeable a team may be of their market, product portfolio and competitive landscape, they face a perilous proposition: grow or fold.
And nothing prompts growth more than creativity and innovation.
To boost your own creative thinking powers — whether at work or for your own personal needs — try these tips from Dalí Museum Innovation Labs' executive facilitator, Nathan Schwagler:
High-performing creative people learn to bend the status quo and they do it by optimizing their conversations. These successful creative thinkers temporarily suspend judgment during idea generation. In the context of innovation, one of the most prohibitive things to do is to attempt to both generate and evaluate new ideas at the same time. Instead, try splitting a brainstorming session into a few parts:
Once you have a solid list of solutions to consider, force yourself to stretch further. Feel tapped out? Go even further! A good goal is to get to that challenging third round of ideas, which research suggests will be the most innovative. When you’ve truly exhausted your ideation, take a break and come back to the challenge with evaluation criteria in hand — define what success looks like and then deliberately apply that criteria against your list of ideas.
Salvador Dalí famously quipped, “Have no fear of perfection, you’ll never reach it.” The Museum has adopted the artist’s approach in its Innovation Labs program. “When it comes to solving the complex problems of our inter-connected global economy, Dalí’s fear-free, trial-and-learn approach is the type of creative thinking that we optimize for at The Dalí Museum Innovation Labs,” said Schwagler.
From Dalí’s fearless artistic prowess to the creative and courageous examples set forth by the Wright Brothers and the Post-It Notes inventors, there are numerous shining examples of great things that can emerge from creative thinking and a never-say-never spirit. Even the most impactful products and solutions can be sparked by an open mind and fresh perspective.
The Dalí Museum, in St. Petersburg, Florida, is a world-renowned Museum featuring an unparalleled collection of art works from celebrated artist Salvador Dalí. The Museum’s Innovation Labs offers one-of-a-kind programs that carefully combine more than 60 years of psychology and management research on creativity, creative problem solving, and innovation, infused with Dalí’s philosophy and methods to unlock a team’s true untapped creative potential.
(BPT) - More than half a million new businesses emerge onto the scene over the course of each month, according to Forbes Entrepreneurs. But even more businesses shut down than start up. Whether you’re a new business owner or an employee looking to take your career to the next level, it’s definitely a competitive environment. How can you differentiate yourself from the millions of others?
“Developing a purpose and setting goals to accomplish that purpose is the key to success,” says Per Wickstrom, founder of Best Drug Rehabilitation and successful business leader. “As an individual, you have a unique and fresh perspective, so it’s important to let that shine through.”
Wickstrom offers his proven tips for setting yourself apart from the rest to reach your business and career goals:
Give back to the community
Never underestimate the power of giving back to your surrounding community. The local community is what helps your business grow, and giving back is immensely rewarding and valuable. From volunteer days to donation drives, there are hundreds of ways for you and your business to give back to the community.
Tell your unique story
All successful people have role models and mentors from which they draw inspiration and knowledge, but it’s important to continue to develop your own individual style and viewpoint. How did you get where you are today? Don’t be afraid to be your dynamic and complex self.
Continue to learn
Commit to learning something new each and every day. To be innovating and create new products and services, you need to stay on top of the trends and news in your industry. Keep an open mind and always be ready to absorb as much information as you can. Being flexible and adaptable are some of the most valuable assets.
Learn from your mistakes
Of course you’ll never make it to the top without learning from your many mistakes along the way. There are very few “overnight successes” in the world, and it’s likely you’ll spend years working towards your greatest accomplishments. When you experience a setback, don’t let it overwhelm your rational thinking. Instead, let it fuel your motivation on the road to achieving your goals.
Keep productivity top of mind
When collaborating with others, meetings can be both incredibly productive or a complete waste of time. Keep your meetings and brainstorm sessions compelling and energetic without letting them run too long. Put away your smartphone and other devices to focus on the task at hand.
Focus on your passion
Successful entrepreneurs and business leaders are not successful because they let money drive them. Instead, they focus on their passion and spend time working on a vision that pulls them forward. While this involves a bit of risk, every successful person must take that leap in order to develop their goals and dreams. When you visualize your success, it means you believe what you want is more than possible.
For anyone seeking validation that rehabilitation works, Per Wickstrom’s success is more than enough evidence. For more information and influential tips on success, visit perwickstom.com.
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