Your new business is finally up and running and you feel like a kid in a candy store. You are happy, you have all your ducks in a row, and you feel ready for that first sale. Here are five things that you need to know in order to be successful in your business now and in the future.
It's About the Experience
Businesses thrive on customers having a great experience when buying a product or service, so it's up to you to make sure that this happens for the people that you serve. Make sure that your customer's journey is a pleasant one every single step of the way.
Providing a good experience for customers is important for future growth and success because these customers are going to be able to speak well of their experience with your business. They're also the customers most likely to come back repeatedly. The way you approach customers and communicate your brand can greatly impact your success. If you’re struggling with business growth, then you may want to examine your marketing strategy. Ultimately, customer experience is what will drive your business forward.
Reputation is Important
Being able to manage your online reputation is important if you want to have a successful business. Once you've established a solid customer base, ask these customers to review you on outlets like Google and Yelp. Also, you can politely invite them to send in video testimonials of their experiences with your business, which you can use for marketing on your website.
By utilizing customer testimonials to manage your reputation, you'll be able to gain new customers faster because you have built a trust factor with your audience. If you're concerned about asking your customers for testimonials, don't be. Your customers will love to be involved in the process of your success and offer you their perspective on their positive experience in working with you.
Your Mindset Holds the Key
Some people say that the key to success is knowing how to make a sale. The true key to success is in your mindset.
Your mindset holds the key to your ability to be able to market yourself well to your target audience. If you have limiting beliefs on how many sales per month you can make or how many clients you can work with in one year, then you'll see that come to fruition in your business. Train your mindset so that you're setting yourself up for success and eliminating limiting beliefs from the get-go.
Your Business Shouldn’t Be a Replica of Someone Else’s
It's very easy when you're starting out in business to play the comparison game. Especially if your business is a year old or younger.
There may be people who have been in business at the same time as you and you see them and feel like they're crushing it with their sales goals and client testimonials and pretty photo shoots.
The truth is, your business shouldn't be a replica of anybody else's business. Your business is a living, breathing entity of its own that is specific to you and how you operate and who you serve. Don’t try to copy someone else.
Be at Peace with Failure
While you may feel like failure is one of the worst things that can happen in your new business, that could not be further from the truth.
Use failure as a stepping stone to learn what you need to know to run your business successfully. Everything in your business that doesn't work out the way you expected it to has a solution on the other side of it.
By using these five things as guideposts in your business, you're setting yourself up for success and less frustration when failure hits.
Want more ideas to help you succeed in business? Read all about The Business IDEA today!
Welcome to the era of the open workspace, where people can work and collaborate anywhere in the office, wherever they need to be. What do these modern workspaces look like? This article outlines the five traits they have in common.
(BPT) - Step into the office of the future on the first day of work, and the things that you expect in a traditional workplace are not going to happen here.
There’s no landline, no file cabinet, no bulletin board. The employee is never taken to an assigned cubicle. In fact, it’s highly unlikely that employees will spend much of their day in the same chair.
The forward-looking workplace design discards all the usual trappings of the traditional office that lock employees into physical departments with seating arrangements, moving toward an open design. While perks such as catered lunches and ping pong tables are getting attention for changing workplace culture, it's actually the power of technology that is quietly transforming the way we work. Technology is a tool that gives us a fluid and flexible use of time and space, changing how people get the job done.
“Eventually, the open digital workspace design will not be simply nice to have, it’s becoming more and more expected. It’s going to become mandatory if you want to attract top talent,” says Donna Kimmel, the senior vice president and chief people officer of Citrix.
Welcome to the era of the open workspace, where people can work and collaborate anywhere in the office, wherever they need to be. What do these modern workspaces look like? These are the five traits they have in common:
They ditch the cubicle farm: It’s no longer necessary to spend the day alone in a cubicle rooted to one spot for access to a desktop computer or landline phone. Today, you can easily and securely access, store and share your information from anywhere whether you’re on your laptop, tablet or mobile phone. Without the need for space-wasting cubicles, your building space needs are reduced, in some cases up to 50 percent. And a collaborative environment is created when walls are torn down and open seating arrangements invite conversation and brainstorming.
They accommodate work needs: Because technology frees knowledge workers from being rooted to a single cubicle, the new way is to offer an entire floor of flexible workspaces that accommodate various needs and styles. For example, one day an engineer could be working at a long table with fellow engineers, vendors and a project manager. The following week, that engineer might duck into a small privacy room for a marathon session of focused work.
They invite collaboration: Unlike the traditional cubicle farm, a flexible workspace sends a different message to the team. It invites conversation and innovative ideas by actively engaging with colleagues throughout the day, rather than rushing through a meeting agenda and hustling out.
They increase employee engagement and productivity: Flexible workspaces send a message that employees are entrusted to do their jobs wherever they feel most productive. Great leaders know and understand that their actions speak louder than words. Things like corporate policies and company culture send powerful messages to employees about how they are seen in the organization. With feelings of increased autonomy and trust often come increased levels of employee engagement. Once they have autonomy, the magic starts happening.
“… The data tells us — greater autonomy leads to better engagement, better engagement leads to greater productivity, which leads to better bottom-line results,” says Amy Haworth, director, organizational readiness at Citrix.
They embrace BYOD: That is, bring your own device. Sure, many employers may still provide hardware, but as workspaces become more flexible with a burgeoning work-anywhere ethos, employees simply wish to access their work platforms using their own laptops, tablets and mobile devices.
Luckily, it is now much easier to give employees seamless access to documents and networks safely — without draconian security measures to slow connections and processing speed. And as information, applications and work resources move to the cloud, businesses can securely deliver them to any device that has a secure network connection.
For example, Citrix offers a suite of solutions, including Citrix Cloud, XenApp, XenDesktop and ShareFile that makes BYOD secure without sacrificing user experience. If you are interested in learning more, visit citrix.com/products/.
The benefits of the redesigned workspace are numerous, says Kimmel.
"They break down barriers between managers, employees and departments. The increased, casual encounters make it easy to approach others to ask questions, make suggestions and solve problems," says Kimmel. "As a result, work gets done more quickly, and employees and managers alike report higher productivity.
"In the end, employees report greater satisfaction, which leads them to stay with a company longer."
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