Expert Advice for Entrepreneurs from Google for the Christmas Season (and Really, for Anytime of Year!)!
(BPT) - Small businesses have a major impact on their communities: 67 cents of every dollar spent on small businesses stays in the local economy. But when it comes to growing their businesses, nearly one in four small business owners say marketing is one of their biggest challenges. As small businesses prepare for the holiday rush, they are investing in digital marketing to reach new customers and stand out online.
Below are a few easy, effective ways to grow your business during this busy time of year from Kim Spalding, global product director for small business ads, Google:
1. Be discovered and build a website
People are increasingly searching for small businesses. In 2019, search interest in “mom and pop shops” hit a three-year high.
To make sure holiday shoppers are finding your business, Google My Business is a free and easy way to help businesses show up in Search and Maps. Businesses can attract customers by creating a profile where they can update their store information (like their holiday hours), create free posts that promote a special holiday offer or event and reply to reviews. Platforms like Wix and WordPress also offer free accounts that help small business owners build mobile-optimized and budget-friendly websites.
Once you have a website, adding a basic map or store locator can help customers more easily find your store by showing them your store’s location on a map and giving directions.
2. Make it easier to sell online
Ensuring customers’ online holiday shopping experience is easy and seamless is critical. Shopify is a complete commerce platform that lets you start, grow and manage a business. Shopify enables you to sell in multiple places including web, mobile, social media, online, marketplaces, brick-and-mortar locations and pop-up shops.
3. Reach more customers
Small business owners have a lot on their plates — especially during the holiday months — and finding the time to create engaging content can feel impossible. Hiring a copywriter from services like Fiverr frees up time for small business owners to focus on running their businesses while expert freelancers draft copy to attract customers.
A simple way to reach customers quickly, Smart Campaigns, created specifically for small business owners, takes 15 minutes to set up, and can help small businesses create and optimize ads to attract customers to their website or Maps. Smart Campaigns saves small business owners time by optimizing their budget across Google Ads to deliver the results they crave.
Expanded Local Campaigns can help businesses increase foot traffic by surfacing Promoted Pins that appear on the map when users are getting directions and planning their route to a destination.
4. Get a customized online business plan
Even though most business owners know their customers are on the web, 80 percent still aren’t making the most of digital tools that can help them reach more customers and work more efficiently.
Google for Small Business is a free, one-stop shop to help small businesses simplify how they select and use the online tools that can help them reach more holiday customers and work more efficiently. First, business owners input their business name, answer a few questions about their business and select a goal. Then, they receive a step-by-step, personalized plan of recommended products to help them stand out online.
Growth for small businesses isn’t always about doing more, it’s about getting things done in less time, with less complication and less worry. This holiday season, these tools can help businesses thrive by providing the support needed to connect with more customers and meet goals.
(BPT) - What’s better than being your own boss, setting your own hours, determining your own salary and having an office wherever you happen to be? It’s a Utopian idea that is reality for tens of thousands of people working independently in direct sales worldwide. But getting there isn’t easy. It takes grit to abandon the familiar grind and build a business — especially in direct sales.
Just ask Wayne Nugent, founder and chief visionary officer of WorldVentures(TM), the leading direct seller of travel and leisure club memberships. He got his start as a direct salesman and, after more than two decades in the business, he has seen it all. In that time, the industry has faced many challenges largely due to a minority of companies recruiting representatives, charging them large upfront fees and persuading them to purchase large volumes of nonreturnable inventory with little or no tangible value. Though many reputable companies exist today, mere mention of direct sales, multilevel marketing or network marketing can stir memories of the pyramid schemes and shattered dreams that made headlines in the past.
Nugent contends you can’t paint all network marketing companies with the same broad stroke. He created his company in 2005 to help people find fun, freedom and fulfillment through affordable travel with family and friends. The company’s success is based on the principle of work-life balance, a philosophy Nugent is spreading through a growing network of representatives who — in his words — Make a living … Living!(TM)
“I have a creation goal,” says Nugent, who also serves on the board of WorldVentures Foundation(TM), a nonprofit that supports sustainable programs for children in need worldwide. “If we get somebody making a little extra money per month, it gives them some financial breathing room. If they’ll pursue that with some consistency, and it’s fun, we can get them making more. At that point, they’re feeling abundant. So now, guess what they do? They give back. Network marketing makes this possible.”
On the move
According to the latest figures from the World Federation of Direct Selling Associations, global direct sales grew 7.7 percent in 2015, reaching a record $183.7 billion. The industry’s potential is particularly appealing to millennials now entering the workforce. These individuals born between 1977 and 2000 have witnessed their parents lose jobs despite devotion to their employers, then struggle to find work regardless of their education and experience. As a result, millennials embrace entrepreneurship as an alternate path to financial freedom.
The direct-to-consumer model has been leveraged successfully to sell goods and services in the cosmetics, household wares, nutrition, travel and technology industries for more than half a century. Growth and longevity aside, there are several reasons to consider a career in direct sales, including:
After you’ve taken the leap and joined a direct-selling organization, what’s next? You’ve probably heard it so much that it sounds cliché, but staying around the campfire is key. Partnering with others and plugging into the trainings can mean the difference between mediocrity and meteoric success.
Whether you want to earn supplemental income or replace your current salary, Nugent says, “If you lean in and give 100 percent, this industry has the power to support all aspects of your well-being — financial, physical, emotional, spiritual and intellectual.”
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