Your new business is finally up and running and you feel like a kid in a candy store. You are happy, you have all your ducks in a row, and you feel ready for that first sale. Here are five things that you need to know in order to be successful in your business now and in the future.
It's About the Experience
Businesses thrive on customers having a great experience when buying a product or service, so it's up to you to make sure that this happens for the people that you serve. Make sure that your customer's journey is a pleasant one every single step of the way.
Providing a good experience for customers is important for future growth and success because these customers are going to be able to speak well of their experience with your business. They're also the customers most likely to come back repeatedly. The way you approach customers and communicate your brand can greatly impact your success. If you’re struggling with business growth, then you may want to examine your marketing strategy. Ultimately, customer experience is what will drive your business forward.
Reputation is Important
Being able to manage your online reputation is important if you want to have a successful business. Once you've established a solid customer base, ask these customers to review you on outlets like Google and Yelp. Also, you can politely invite them to send in video testimonials of their experiences with your business, which you can use for marketing on your website.
By utilizing customer testimonials to manage your reputation, you'll be able to gain new customers faster because you have built a trust factor with your audience. If you're concerned about asking your customers for testimonials, don't be. Your customers will love to be involved in the process of your success and offer you their perspective on their positive experience in working with you.
Your Mindset Holds the Key
Some people say that the key to success is knowing how to make a sale. The true key to success is in your mindset.
Your mindset holds the key to your ability to be able to market yourself well to your target audience. If you have limiting beliefs on how many sales per month you can make or how many clients you can work with in one year, then you'll see that come to fruition in your business. Train your mindset so that you're setting yourself up for success and eliminating limiting beliefs from the get-go.
Your Business Shouldn’t Be a Replica of Someone Else’s
It's very easy when you're starting out in business to play the comparison game. Especially if your business is a year old or younger.
There may be people who have been in business at the same time as you and you see them and feel like they're crushing it with their sales goals and client testimonials and pretty photo shoots.
The truth is, your business shouldn't be a replica of anybody else's business. Your business is a living, breathing entity of its own that is specific to you and how you operate and who you serve. Don’t try to copy someone else.
Be at Peace with Failure
While you may feel like failure is one of the worst things that can happen in your new business, that could not be further from the truth.
Use failure as a stepping stone to learn what you need to know to run your business successfully. Everything in your business that doesn't work out the way you expected it to has a solution on the other side of it.
By using these five things as guideposts in your business, you're setting yourself up for success and less frustration when failure hits.
Want more ideas to help you succeed in business? Read all about The Business IDEA today!
(BPT) - The Wright Brothers knew they were going to crash, yet tried to fly anyway. Unlike their competitors, the former bicycle mechanics brought extra parts to the sand dunes to make onsite repairs and reduce cycle time. Their creative courage resulted in not just a new product (the aircraft), but also a process for failing quickly, learning fast and outpacing their competition.
There are myriad inspiring tales of similar legendary so-called fails.
The multibillion-dollar success of Post-it(R) Notes is directly attributed to two employees at 3M, Spencer Silver and Art Fry, who mistakenly formulated an adhesive that didn’t stick well, but which just happened to unstick as needed. The duo persisted, despite management recommendations to abandon the project, and because of their resilience, their failed glue formula was transformed into the ubiquitous office product we can’t live without.
Einstein advocated for this type of combinatorial creativity and Steve Jobs famously quipped that creativity is just “connecting things.”
In fact, it’s creativity that most often drives success. Virtually all companies — from startups to Fortune 500s — need it. Corporate stagnation is real. Innovation is happening at breakneck speed, and even historically successful corporate stalwarts are finding themselves staring in the face of irrelevance. No matter how knowledgeable a team may be of their market, product portfolio and competitive landscape, they face a perilous proposition: grow or fold.
And nothing prompts growth more than creativity and innovation.
To boost your own creative thinking powers — whether at work or for your own personal needs — try these tips from Dalí Museum Innovation Labs' executive facilitator, Nathan Schwagler:
High-performing creative people learn to bend the status quo and they do it by optimizing their conversations. These successful creative thinkers temporarily suspend judgment during idea generation. In the context of innovation, one of the most prohibitive things to do is to attempt to both generate and evaluate new ideas at the same time. Instead, try splitting a brainstorming session into a few parts:
Once you have a solid list of solutions to consider, force yourself to stretch further. Feel tapped out? Go even further! A good goal is to get to that challenging third round of ideas, which research suggests will be the most innovative. When you’ve truly exhausted your ideation, take a break and come back to the challenge with evaluation criteria in hand — define what success looks like and then deliberately apply that criteria against your list of ideas.
Salvador Dalí famously quipped, “Have no fear of perfection, you’ll never reach it.” The Museum has adopted the artist’s approach in its Innovation Labs program. “When it comes to solving the complex problems of our inter-connected global economy, Dalí’s fear-free, trial-and-learn approach is the type of creative thinking that we optimize for at The Dalí Museum Innovation Labs,” said Schwagler.
From Dalí’s fearless artistic prowess to the creative and courageous examples set forth by the Wright Brothers and the Post-It Notes inventors, there are numerous shining examples of great things that can emerge from creative thinking and a never-say-never spirit. Even the most impactful products and solutions can be sparked by an open mind and fresh perspective.
The Dalí Museum, in St. Petersburg, Florida, is a world-renowned Museum featuring an unparalleled collection of art works from celebrated artist Salvador Dalí. The Museum’s Innovation Labs offers one-of-a-kind programs that carefully combine more than 60 years of psychology and management research on creativity, creative problem solving, and innovation, infused with Dalí’s philosophy and methods to unlock a team’s true untapped creative potential.
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