(BPT) - A hundred years ago, few thought that the clunky automobile that broke down so often would ever replace a horse. In the 1970s, people wondered if the personal computer that a few eccentrics were using would have any use beyond storing recipes. It’s safe to say that these innovations, along with many of the technologies we now use daily, were once considered impossible dreams.
Right now, the most-talked-about piece of technological innovation that is poised to transform our lives is the autonomous or self-driving car. As self-driving cars gain widespread adoption, analysts are predicting the rise of what is known as the passenger economy — a term coined by Intel — that is expected to be worth $7 trillion by 2050 as validated in a new report by analyst firm Strategy Analytics.
Seven trillion dollars is a lot of money! A decade ago, people couldn’t fully imagine the way smartphones would give rise to the app economy. Today we are at the threshold of something equally momentous — that’s why entrepreneurs and investors are now beginning to imagine the economic possibilities tied in with autonomous cars.
The following are five big areas of opportunity that will unfold in the passenger economy era.
The advent of the passenger economy will contribute to a safer and more efficient world. Those who can imagine and anticipate the coming changes will be in the best position to get the most out of it.
One of the challenges facing small businesses today is trying to deliver the same customer experience as larger competitors. As technology advances and takes on an ever-growing role, small businesses can tap new innovations to better communicate with customers, save money and simplify operations. These tips can help you establish a strategy that can benefit both your business performance and customer experience.
Digitally Transforming Your Business
(Family Features) One of the challenges facing small businesses today is trying to deliver the same customer experience as larger competitors. As technology advances and takes on an ever-growing role, small businesses can tap new innovations to better communicate with customers, save money and simplify operations.
As small business owners look to transform digitally, they face a number of options, from upgrading their technology to optimize shipping operations and decrease costs to adopting digital marketing tactics to better understand and target their customers. While it can be difficult for a small business that is well-established using analog processes to switch to digital, the key is to start with the final objective in mind; in other words, begin by defining your end goal. Once you’ve determined the desired outcome of digitizing your business, these tips can help you establish a strategy that can benefit both your business performance and customer experience.
Reach customers through digital marketing
Beyond the content, an effective strategy establishes connective links between all your marketing touchpoints, from email to blog and even to your traditional tactics, such as direct mail and more, all with the goal of boosting credibility and visibility via search engine optimization and foot traffic.
Optimize operations through the cloud
“The SendPro C-Series is designed to take the guesswork out of shipping and mailing,” said Jason Dies, executive vice president and president, Pitney Bowes SMB Solutions. “These digitally connected sending devices allow users to better manage their sending operations on one platform, providing the confidence that they selected the right carrier and class of service for each expedited envelope and package, track all shipments from one dashboard and provide consolidated visibility and control of postal and carrier expenses. Plus, the open platform allows developers to create new applications specific for the needs of small business owners.”
Make decisions based on analytics
Use mobile to communicate with customers
Find more tips for transforming your business for the digital age at pitneybowes.com/us/digital.
Elements of a Digital Transformation
Before diving head-first into a digital transformation, consider what aspects are most important to your business.
Boost Business Digitally
Google G Suite is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere, and on any device.
Yext puts businesses on the map by letting companies manage their digital knowledge in the cloud and sync it to over 100 maps, apps, search engines, GPS systems and social networks, as well as facilitating face-to-face and digital interactions that boost brand awareness, drive foot traffic and increase sales.
Promote by Acquisio is an advertising solution that helps businesses get new customers with zero expertise needed by creating tailored ads, providing optimization, on-the-go text notifications for incoming leads and tracking of all recorded incoming calls from ads.
Nimble is a simple social sales and marketing CRM that helps companies nurture relationships across email and social networks such as Twitter, Facebook and LinkedIn.
DocuSign lets people sign, send and manage documents anytime, anywhere, on any device, replacing traditional methods that require printing, faxing, scanning and overnighting documents.
Photo courtesy of Getty Images (two business owners)SOURCE:
Welcome to the era of the open workspace, where people can work and collaborate anywhere in the office, wherever they need to be. What do these modern workspaces look like? This article outlines the five traits they have in common.
(BPT) - Step into the office of the future on the first day of work, and the things that you expect in a traditional workplace are not going to happen here.
There’s no landline, no file cabinet, no bulletin board. The employee is never taken to an assigned cubicle. In fact, it’s highly unlikely that employees will spend much of their day in the same chair.
The forward-looking workplace design discards all the usual trappings of the traditional office that lock employees into physical departments with seating arrangements, moving toward an open design. While perks such as catered lunches and ping pong tables are getting attention for changing workplace culture, it's actually the power of technology that is quietly transforming the way we work. Technology is a tool that gives us a fluid and flexible use of time and space, changing how people get the job done.
“Eventually, the open digital workspace design will not be simply nice to have, it’s becoming more and more expected. It’s going to become mandatory if you want to attract top talent,” says Donna Kimmel, the senior vice president and chief people officer of Citrix.
Welcome to the era of the open workspace, where people can work and collaborate anywhere in the office, wherever they need to be. What do these modern workspaces look like? These are the five traits they have in common:
They ditch the cubicle farm: It’s no longer necessary to spend the day alone in a cubicle rooted to one spot for access to a desktop computer or landline phone. Today, you can easily and securely access, store and share your information from anywhere whether you’re on your laptop, tablet or mobile phone. Without the need for space-wasting cubicles, your building space needs are reduced, in some cases up to 50 percent. And a collaborative environment is created when walls are torn down and open seating arrangements invite conversation and brainstorming.
They accommodate work needs: Because technology frees knowledge workers from being rooted to a single cubicle, the new way is to offer an entire floor of flexible workspaces that accommodate various needs and styles. For example, one day an engineer could be working at a long table with fellow engineers, vendors and a project manager. The following week, that engineer might duck into a small privacy room for a marathon session of focused work.
They invite collaboration: Unlike the traditional cubicle farm, a flexible workspace sends a different message to the team. It invites conversation and innovative ideas by actively engaging with colleagues throughout the day, rather than rushing through a meeting agenda and hustling out.
They increase employee engagement and productivity: Flexible workspaces send a message that employees are entrusted to do their jobs wherever they feel most productive. Great leaders know and understand that their actions speak louder than words. Things like corporate policies and company culture send powerful messages to employees about how they are seen in the organization. With feelings of increased autonomy and trust often come increased levels of employee engagement. Once they have autonomy, the magic starts happening.
“… The data tells us — greater autonomy leads to better engagement, better engagement leads to greater productivity, which leads to better bottom-line results,” says Amy Haworth, director, organizational readiness at Citrix.
They embrace BYOD: That is, bring your own device. Sure, many employers may still provide hardware, but as workspaces become more flexible with a burgeoning work-anywhere ethos, employees simply wish to access their work platforms using their own laptops, tablets and mobile devices.
Luckily, it is now much easier to give employees seamless access to documents and networks safely — without draconian security measures to slow connections and processing speed. And as information, applications and work resources move to the cloud, businesses can securely deliver them to any device that has a secure network connection.
For example, Citrix offers a suite of solutions, including Citrix Cloud, XenApp, XenDesktop and ShareFile that makes BYOD secure without sacrificing user experience. If you are interested in learning more, visit citrix.com/products/.
The benefits of the redesigned workspace are numerous, says Kimmel.
"They break down barriers between managers, employees and departments. The increased, casual encounters make it easy to approach others to ask questions, make suggestions and solve problems," says Kimmel. "As a result, work gets done more quickly, and employees and managers alike report higher productivity.
"In the end, employees report greater satisfaction, which leads them to stay with a company longer."
Like any idea, the great ones come when you formulate a plan and turn that idea into action. Starting your own business can be stressful and demanding, but also both personally and professionally fulfilling. Getting a business up and running takes planning, smart financial decision-making and backing, and stacks of paperwork, but these tips can help guide you through the development stage and help you ready your idea for unveiling.
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