(BPT) - Small businesses have a major impact on their communities: 67 cents of every dollar spent on small businesses stays in the local economy. But when it comes to growing their businesses, nearly one in four small business owners say marketing is one of their biggest challenges. As small businesses prepare for the holiday rush, they are investing in digital marketing to reach new customers and stand out online.

Below are a few easy, effective ways to grow your business during this busy time of year from Kim Spalding, global product director for small business ads, Google:

1. Be discovered and build a website

People are increasingly searching for small businesses. In 2019, search interest in “mom and pop shops” hit a three-year high.

To make sure holiday shoppers are finding your business, Google My Business is a free and easy way to help businesses show up in Search and Maps. Businesses can attract customers by creating a profile where they can update their store information (like their holiday hours), create free posts that promote a special holiday offer or event and reply to reviews. Platforms like Wix and WordPress also offer free accounts that help small business owners build mobile-optimized and budget-friendly websites.

Once you have a website, adding a basic map or store locator can help customers more easily find your store by showing them your store’s location on a map and giving directions.

2. Make it easier to sell online

Ensuring customers’ online holiday shopping experience is easy and seamless is critical. Shopify is a complete commerce platform that lets you start, grow and manage a business. Shopify enables you to sell in multiple places including web, mobile, social media, online, marketplaces, brick-and-mortar locations and pop-up shops.

3. Reach more customers

Small business owners have a lot on their plates — especially during the holiday months — and finding the time to create engaging content can feel impossible. Hiring a copywriter from services like Fiverr frees up time for small business owners to focus on running their businesses while expert freelancers draft copy to attract customers.

A simple way to reach customers quickly, Smart Campaigns, created specifically for small business owners, takes 15 minutes to set up, and can help small businesses create and optimize ads to attract customers to their website or Maps. Smart Campaigns saves small business owners time by optimizing their budget across Google Ads to deliver the results they crave.

Expanded Local Campaigns can help businesses increase foot traffic by surfacing Promoted Pins that appear on the map when users are getting directions and planning their route to a destination.

4. Get a customized online business plan

Even though most business owners know their customers are on the web, 80 percent still aren’t making the most of digital tools that can help them reach more customers and work more efficiently.

Google for Small Business is a free, one-stop shop to help small businesses simplify how they select and use the online tools that can help them reach more holiday customers and work more efficiently. First, business owners input their business name, answer a few questions about their business and select a goal. Then, they receive a step-by-step, personalized plan of recommended products to help them stand out online.

Growth for small businesses isn’t always about doing more, it’s about getting things done in less time, with less complication and less worry. This holiday season, these tools can help businesses thrive by providing the support needed to connect with more customers and meet goals.

(BPT) - Whatever your small or medium-sized business (SMB), chances are you’re dependent on increasingly advanced technology — or wish to use more sophisticated technology. Recent advances have been numerous and head-spinning, sometimes making it hard to keep up. The truth is, harnessing emerging technologies effectively may be exactly what takes your business to the next level, ensuring success in today’s rapidly evolving, competitive business landscape. If you aren't using one of these emerging technologies in your business yet, it's likely that your business would benefit from doing so in the near future.

How can you leverage technological advances to help your SMB be more innovative and competitive? Here are trends affecting small businesses to watch when evaluating what technologies to adopt.

Cloud computing

With cloud computing, small-business owners can implement sophisticated software using software as a service (SaaS) or desktop as a service (DaaS) models. The advantage of these models is that they update and maintain applications, eliminating the need for on-site servers or purchasing multiple copies of software. This can help reduce costs and increase efficiency. The DaaS model also stores, helps secure and backs up user data. Additionally, cloud computing means never having to worry about software updates. According to a survey by Garner, 63% of SMBs already use cloud computing.^[1] To maximize the benefits of cloud computing, you’ll want to have up-to-date PCs and computing devices.

Artificial Intelligence (AI)

Software that uses AI — or more specifically, machine learning — collects data from tasks, eventually “learning” how to do those tasks more quickly and accurately. AI can thus help your business save time and money by automating certain repetitive, manual tasks that take up too much of your employees’ time. According to a Harris Poll survey conducted for Salesforce, an average of 23% of an SMB team’s day is spent manually inputting data.^[2]

Just how popular is AI becoming? Apparently 62% of SMBs are already using technology to automate some processes.^[3] And what kinds of AI are they using? Many use tools like Microsoft’s Cortana or Amazon’s Alexa for scheduling and planning, chatbot to analyze customer questions, RPA Express to automate data entry or Salesforce Einstein to analyze data or identify leads — to name just a few. For SMBs wanting to benefit from these technologies, running them on PCs equipped with powerful processors and memory helps ensure they can handle the increased demands on their computing power, such as modern PCs and computing devices powered by the latest Intel(R) Core(TM) processors.

Internet of Things (IoT)

Devices and objects are increasingly interconnected: phones, HVAC systems, security systems, cars and more. To use multiple apps making all those connections, plus tracking products through the supply chain, you may need to upgrade to computers with more powerful processors or more memory (RAM) to help your company use its software more effectively. Perhaps not surprisingly, 78% of growing small businesses already report using more than one business application, while 30% use more than five.^[4]

Mobility

The ability for employees to work remotely has become essential, not just for employee well-being and productivity, but for connecting at client offices, satellite venues or while traveling. The effective processing power, speed and longer battery life of modern laptops provide employees with flexibility that helps them — and your business — thrive. Today’s notebooks, thin-and-lights and 2-in-1s are available with more powerful processors, more RAM and more solid-state storage than previous generations of computers. And today’s portable technology can handle cloud-based apps, making them more flexible than ever.

Cybersecurity

Because SMBs don’t have the large IT staff and security budgets of bigger companies, they can be tempting targets for cybercriminals. In a 2018 Cyber Risk Report by Hiscox, 44% of SMBs reported suffering a cyberattack in the previous year, and 52% of those businesses had been attacked more than once.^[5] In addition, SMBs still using Windows 7 may be at risk when Microsoft plans to stop providing updates and support for Windows 7.11 after Jan. 14, 2020.

Here are some ways you can help improve the cybersecurity of your business:

• Upgrade to Microsoft’s Windows 10
• Educate employees about cyberthreats, with tips to avoid them
• Enforce use of passwords on business PCs and devices
• Implement 2-factor or biometric authentication
• Set up automatic software updates

Be ready for 2020

Whatever your 2020 goals, it’s a good idea to think strategically about technology that could take your business to the next level. Outdated hardware can affect your SMB’s bottom line, so make updating your PCs part of your technology plan this year.

To learn more about options for updating your technology, visit Intel.com/smallbusiness.

(BPT) - If there’s one thing that keeps small business owners up at night, it’s cash flow problems. Without solid cash flow, businesses can lose employees and suppliers, and watch as their normal business operations fall apart. When small businesses run into these issues, they often struggle to find a way out, making cash flow problems feel like quicksand. Thankfully, it is possible to pull yourself to safety. Here are just some of the ways small business owners can adapt their business practices and overcome the nightmare of poor cash flow.

Rethink your invoices

If you’re not sending invoices out as soon as possible, start right now. It’s simply the only way to get paid. But beyond that, you may consider changing your invoice policies to encourage timely payments from your customers. You can offer a small discount if they pay before the agreed-upon term, charge a late penalty or consider invoice factoring or financing. Whatever you do, keep on top of your invoices because they’re ultimately the key to solving any cash flow problem.

Take stock of your tech

Your technology investments were supposed to improve operations and drive efficiencies to save you money. But did they? Consider taking stock of your existing technology infrastructure. You may find hidden, costly issues that hinder your ability to maintain solid cash flow. For example, if you invested in an ecommerce site but it has poor UX design and doesn’t accept popular payment options like PayPal and Apple Pay, you’re leaving money on the table.

If you’re not a tech expert, it’s critical you have a technology partner that you can count on to give sound advice. Dell Small Business advisors can provide insight into the latest advancements and help guide your decisions to improve both your operations and your cash flow.

Upgrade your accounting software

If you’re using outdated accounting software, you may be turning a blind eye to potential cash flow problems. Newer accounting systems come with advanced monitoring capabilities, can automate invoices and generate cash flow reports. These reports provide insights into your cash inflow and outflow, so you can quickly identify and resolve cash flow problems. The best method to take charge of your company’s financial health is to have the best information available, and the simplest way to do that is with powerful accounting software.

Invest wisely

Making long-term investments may be reckless for small businesses tight on cash. But there are other ways to make your money work for you while maintaining liquidity. For example, you can direct your accounts receivable payments to a high-interest savings account so you start earning interest immediately after your invoices are paid. You can then move money to an interest-earning checking account to pay for your regular expenses. You can also use money market accounts or certificates of deposit (CDs) to improve your cash position. The important thing is to change your investment mindset and find ways to maximize every dollar coming in and going out.

Be realistic

Optimism is an essential characteristic of any entrepreneur. But if you’re letting that optimism get in the way of sound business practices, you’re only setting yourself up for failure. For example, buying more inventory on the simple belief that you’ll hit your sales targets during the back-to-school season is a fool’s errand. Stop playing the “hope” game and go back to your data. Set realistic targets and expectations and build your cash flow strategy around that.

While cash flow issues can certainly be alarming, they can also be temporary. By taking these steps and developing a thoughtful approach to your inflow and outflow, you can resolve cash flow problems and strengthen the financial health of your business.