Sales positions have changed more in the past decade than any other time in history, becoming more complex, competitive, and tech dependent than ever before. This article explores three ways that sales positions have evolved and how you can adapt your business to account for these changes. This will help ensure that your business continues to be successful throughout the sales evolution.
Being a salesperson has always been a challenging yet rewarding job, but the position is a lot different than it was in the past. Sales positions used to be simple. You had a product, and you found a buyer. Just like that, the commission checks were rolling in. However, in these modern times, sales can be more complex. Here are three ways that sales positions have evolved and how you can adapt your business to account for these changes.
With the explosion of technology, there are so many programs and devices designed to enhance the sales experience. In fact, it's rare to find a salesperson that isn't using some sort of technology, such as handheld credit card readers, laptops, cellphones, and more. In order to keep your sales team up to speed, your company should provide access to all of this technology, rather than assuming they will invest in it by themselves.
Perceptions of Salespeople Have Changed
As with any industry, some bad apples in the sales industry caused many negative stereotypes about salespeople. It's like a stain that seems to linger no matter how hard you try to clean it. You must protect your business from these bad apples. There are some attitude and personality traits you can test for. It would be a good practice to test all of your salespeople, so you don't end up with bad apples staining your company's reputation.
More Competition Than Ever Before
Technology keeps consumers connected with each other, but it also keeps businesses connected with consumers. Now advertisements can be tailored to buyers without a salesperson needing to be present. Often, this means that by the time a salesperson gets around to pitching to a potential new customer, this person has been bombarded left and right with competitors. Now salespeople must work harder than ever to gain a customer's loyalty. You can't stop your competitors from advertising, but you can make sure to advertise just as much to bridge that gap between your salespeople and consumers.
It's true that sales positions have evolved over a short amount of time, but your salespeople don't have to be left behind. The three tips above are easy to implement within your business and your sales team. This will help ensure that your business continues to be successful throughout the sales evolution.
Not sure how to transform your business to be more tech-savvy? We recommend reading this article next.
Expert Advice for Entrepreneurs from Google for the Christmas Season (and Really, for Anytime of Year!)!
(BPT) - Small businesses have a major impact on their communities: 67 cents of every dollar spent on small businesses stays in the local economy. But when it comes to growing their businesses, nearly one in four small business owners say marketing is one of their biggest challenges. As small businesses prepare for the holiday rush, they are investing in digital marketing to reach new customers and stand out online.
Below are a few easy, effective ways to grow your business during this busy time of year from Kim Spalding, global product director for small business ads, Google:
1. Be discovered and build a website
People are increasingly searching for small businesses. In 2019, search interest in “mom and pop shops” hit a three-year high.
To make sure holiday shoppers are finding your business, Google My Business is a free and easy way to help businesses show up in Search and Maps. Businesses can attract customers by creating a profile where they can update their store information (like their holiday hours), create free posts that promote a special holiday offer or event and reply to reviews. Platforms like Wix and WordPress also offer free accounts that help small business owners build mobile-optimized and budget-friendly websites.
Once you have a website, adding a basic map or store locator can help customers more easily find your store by showing them your store’s location on a map and giving directions.
2. Make it easier to sell online
Ensuring customers’ online holiday shopping experience is easy and seamless is critical. Shopify is a complete commerce platform that lets you start, grow and manage a business. Shopify enables you to sell in multiple places including web, mobile, social media, online, marketplaces, brick-and-mortar locations and pop-up shops.
3. Reach more customers
Small business owners have a lot on their plates — especially during the holiday months — and finding the time to create engaging content can feel impossible. Hiring a copywriter from services like Fiverr frees up time for small business owners to focus on running their businesses while expert freelancers draft copy to attract customers.
A simple way to reach customers quickly, Smart Campaigns, created specifically for small business owners, takes 15 minutes to set up, and can help small businesses create and optimize ads to attract customers to their website or Maps. Smart Campaigns saves small business owners time by optimizing their budget across Google Ads to deliver the results they crave.
Expanded Local Campaigns can help businesses increase foot traffic by surfacing Promoted Pins that appear on the map when users are getting directions and planning their route to a destination.
4. Get a customized online business plan
Even though most business owners know their customers are on the web, 80 percent still aren’t making the most of digital tools that can help them reach more customers and work more efficiently.
Google for Small Business is a free, one-stop shop to help small businesses simplify how they select and use the online tools that can help them reach more holiday customers and work more efficiently. First, business owners input their business name, answer a few questions about their business and select a goal. Then, they receive a step-by-step, personalized plan of recommended products to help them stand out online.
Growth for small businesses isn’t always about doing more, it’s about getting things done in less time, with less complication and less worry. This holiday season, these tools can help businesses thrive by providing the support needed to connect with more customers and meet goals.
How can you leverage technological advances to help your SMB be more innovative and competitive? Here are trends affecting small businesses to watch when evaluating what technologies to adopt.
(BPT) - Whatever your small or medium-sized business (SMB), chances are you’re dependent on increasingly advanced technology — or wish to use more sophisticated technology. Recent advances have been numerous and head-spinning, sometimes making it hard to keep up. The truth is, harnessing emerging technologies effectively may be exactly what takes your business to the next level, ensuring success in today’s rapidly evolving, competitive business landscape. If you aren't using one of these emerging technologies in your business yet, it's likely that your business would benefit from doing so in the near future.
How can you leverage technological advances to help your SMB be more innovative and competitive? Here are trends affecting small businesses to watch when evaluating what technologies to adopt.
With cloud computing, small-business owners can implement sophisticated software using software as a service (SaaS) or desktop as a service (DaaS) models. The advantage of these models is that they update and maintain applications, eliminating the need for on-site servers or purchasing multiple copies of software. This can help reduce costs and increase efficiency. The DaaS model also stores, helps secure and backs up user data. Additionally, cloud computing means never having to worry about software updates. According to a survey by Garner, 63% of SMBs already use cloud computing. To maximize the benefits of cloud computing, you’ll want to have up-to-date PCs and computing devices.
Artificial Intelligence (AI)
Software that uses AI — or more specifically, machine learning — collects data from tasks, eventually “learning” how to do those tasks more quickly and accurately. AI can thus help your business save time and money by automating certain repetitive, manual tasks that take up too much of your employees’ time. According to a Harris Poll survey conducted for Salesforce, an average of 23% of an SMB team’s day is spent manually inputting data.
Just how popular is AI becoming? Apparently 62% of SMBs are already using technology to automate some processes. And what kinds of AI are they using? Many use tools like Microsoft’s Cortana or Amazon’s Alexa for scheduling and planning, chatbot to analyze customer questions, RPA Express to automate data entry or Salesforce Einstein to analyze data or identify leads — to name just a few. For SMBs wanting to benefit from these technologies, running them on PCs equipped with powerful processors and memory helps ensure they can handle the increased demands on their computing power, such as modern PCs and computing devices powered by the latest Intel(R) Core(TM) processors.
Internet of Things (IoT)
Devices and objects are increasingly interconnected: phones, HVAC systems, security systems, cars and more. To use multiple apps making all those connections, plus tracking products through the supply chain, you may need to upgrade to computers with more powerful processors or more memory (RAM) to help your company use its software more effectively. Perhaps not surprisingly, 78% of growing small businesses already report using more than one business application, while 30% use more than five.
The ability for employees to work remotely has become essential, not just for employee well-being and productivity, but for connecting at client offices, satellite venues or while traveling. The effective processing power, speed and longer battery life of modern laptops provide employees with flexibility that helps them — and your business — thrive. Today’s notebooks, thin-and-lights and 2-in-1s are available with more powerful processors, more RAM and more solid-state storage than previous generations of computers. And today’s portable technology can handle cloud-based apps, making them more flexible than ever.
Because SMBs don’t have the large IT staff and security budgets of bigger companies, they can be tempting targets for cybercriminals. In a 2018 Cyber Risk Report by Hiscox, 44% of SMBs reported suffering a cyberattack in the previous year, and 52% of those businesses had been attacked more than once. In addition, SMBs still using Windows 7 may be at risk when Microsoft plans to stop providing updates and support for Windows 7.11 after Jan. 14, 2020.
Here are some ways you can help improve the cybersecurity of your business:
Be ready for 2020
Whatever your 2020 goals, it’s a good idea to think strategically about technology that could take your business to the next level. Outdated hardware can affect your SMB’s bottom line, so make updating your PCs part of your technology plan this year.
To learn more about options for updating your technology, visit Intel.com/smallbusiness.
 Gartner survey conducted April-May 2017, among 699 U.S.-based SMBs with over 10 employees and annual revenue less than $100 million. The survey excluded nonprofit organizations. Qualified respondents are decision-makers or have significant influence on decisions related to purchasing technologies for their organization. Source: Gartner’s Top Technology Trends for SMBs Survey, cited by Capterra.
 Harris Poll online survey conducted on behalf of Salesforce, Sept. 1–13 2017, among 490 small and medium-sized U.S. business owners and leaders 18 years of age or older, with 2–199 employees. Data points were weighted by number of employees to bring them in line with their actual proportions in the population. Source: Salesforce: Small & Medium Business Trends Report.
 2018 Hiscox Small Business Cyber Risk Report(TM) focuses on responses of U.S. small businesses surveyed as part of the Hiscox Cyber Readiness Report 2018(TM) released Feb. 7, 2018. Hiscox commissioned Forrester Consulting to assess organizations’ cyber readiness. In total, 4,103 professionals responsible for their organization’s cybersecurity strategy were contacted (1,000 plus each from the U.K., U.S. and Germany, and 500 each from Spain and the Netherlands). Drawn from a representative sample of organizations by size and sector, these are men and women on the front line of the business battle against cybercrime. While all are involved to a greater or lesser extent in their organization’s cybersecurity effort, over 30% make the final decision on how their business should respond. Respondents completed the online survey between Oct. 12-Nov. 10, 2017. Source: 2018 Hiscox Small Business Cyber Risk Report.
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Microsoft, Windows, and the Windows logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.
Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
(C) Intel Corporation.
Innovations in technology that have allowed the person to try their hand in business have also provided a plethora of opportunities for helping a business to succeed. Today, industries of all kinds rely on technology to maintain a streamlined service for their employees and customers. But is technology that important to business? The following list details some of the ways tech can be utilized to enhance the day-to-day operations of a business.
If you run a retail business, nothing can cost you as much in both your budget and sales than an unorganized inventory system. Thus, one of the most important features a retail business must have is a high tech point-of-sale system. According to Celerant Technology, learning how to use a retail POS is an important investment that can transform your business, so it's essential to utilize all the features available to you. These POS systems allow you to have a detailed and live report on your inventory. Consider introducing training for your employees to use this system as they will probably be the ones interacting with it the most.
Communication Tools and Apps
Communication apps and tools have saved thousands of businesses over the years. This is because information is a highly valued asset in business. Communication tools, such as Facebook Messenger and Instagram, can allow your company to take advantage of minute-to-minute opportunities. Also, video communication tools like FaceTime have provided small business owners the ability to negotiate via the internet with their clients or potential vendors. This alone has provided countless opportunities to less-established businesses, which, according to BroadVision, are opportunities that would not have been there if it weren't for these communication tools and apps.
Often, it is not the lack of marketing or sales that bring down a business, but the lack of accuracy within its financial records. Your own lack of organization can easily create issues with your local county or even the IRS. There are currently hundreds of financial software tools out there that have saved businesses from going through these ordeals. They often provide you with notifications dealing with your taxes and updates on changes to the law that could affect you.
Technology is not something people should fear as a tool that can steal jobs. It can supplement and enhance your team's efforts, opening the doors to a business' growth. Simply follow the list above to begin implementing these technology tools and suggestions into your own business.
(BPT) - If there’s one thing that keeps small business owners up at night, it’s cash flow problems. Without solid cash flow, businesses can lose employees and suppliers, and watch as their normal business operations fall apart. When small businesses run into these issues, they often struggle to find a way out, making cash flow problems feel like quicksand. Thankfully, it is possible to pull yourself to safety. Here are just some of the ways small business owners can adapt their business practices and overcome the nightmare of poor cash flow.
Rethink your invoices
If you’re not sending invoices out as soon as possible, start right now. It’s simply the only way to get paid. But beyond that, you may consider changing your invoice policies to encourage timely payments from your customers. You can offer a small discount if they pay before the agreed-upon term, charge a late penalty or consider invoice factoring or financing. Whatever you do, keep on top of your invoices because they’re ultimately the key to solving any cash flow problem.
Take stock of your tech
Your technology investments were supposed to improve operations and drive efficiencies to save you money. But did they? Consider taking stock of your existing technology infrastructure. You may find hidden, costly issues that hinder your ability to maintain solid cash flow. For example, if you invested in an ecommerce site but it has poor UX design and doesn’t accept popular payment options like PayPal and Apple Pay, you’re leaving money on the table.
If you’re not a tech expert, it’s critical you have a technology partner that you can count on to give sound advice. Dell Small Business advisors can provide insight into the latest advancements and help guide your decisions to improve both your operations and your cash flow.
Upgrade your accounting software
If you’re using outdated accounting software, you may be turning a blind eye to potential cash flow problems. Newer accounting systems come with advanced monitoring capabilities, can automate invoices and generate cash flow reports. These reports provide insights into your cash inflow and outflow, so you can quickly identify and resolve cash flow problems. The best method to take charge of your company’s financial health is to have the best information available, and the simplest way to do that is with powerful accounting software.
Making long-term investments may be reckless for small businesses tight on cash. But there are other ways to make your money work for you while maintaining liquidity. For example, you can direct your accounts receivable payments to a high-interest savings account so you start earning interest immediately after your invoices are paid. You can then move money to an interest-earning checking account to pay for your regular expenses. You can also use money market accounts or certificates of deposit (CDs) to improve your cash position. The important thing is to change your investment mindset and find ways to maximize every dollar coming in and going out.
Optimism is an essential characteristic of any entrepreneur. But if you’re letting that optimism get in the way of sound business practices, you’re only setting yourself up for failure. For example, buying more inventory on the simple belief that you’ll hit your sales targets during the back-to-school season is a fool’s errand. Stop playing the “hope” game and go back to your data. Set realistic targets and expectations and build your cash flow strategy around that.
While cash flow issues can certainly be alarming, they can also be temporary. By taking these steps and developing a thoughtful approach to your inflow and outflow, you can resolve cash flow problems and strengthen the financial health of your business.
For many, the commute to work and back home represents a lot of wasted time. The longest average commute, each way, in the US is a little over 43 minutes in New York City. This adds up to over 9,000 hours a year spent sitting in a car or public transportation. However, your commute does not have to suck. Here are four ways to make your commute better and safer.
Use the Time to Learn Something
It can be helpful to use all the time spent commuting to learn something. There is a wide range of podcasts and audiobooks to appeal to anyone. Whether you want to catch up on the daily news, discover what is happening in the world of tech, or explore developments in psychology, educational audio entertainment can not only make your commute seem shorter but also convert time that would have otherwise been wasted into productive time.
Know the Blind Spots
When you drive the same route every day, it can be easy to go into autopilot and neglect safe driving habits. However, safety is vital and the most important part of driving safely is knowing your blind spots. Commercial trucks have many blind spots and when driving, don't assume everyone will turn their heads. Knowing where the blind spots of your own car are and being aware that others may not always check their own blind spots can reduce the risk of accidents and make your commute safer.
Plan Your Time
One of the biggest stressors during a commute is running into unexpected traffic and being late for work. Allocating extra time for your drive can alleviate this stress and make your drive easier. Additionally, leaving earlier in the morning can sometimes mean fewer cars on the road, leading to a safer and more relaxing drive. There are even apps available that will notify you when the best time to leave is so you will hit the least amount of traffic during your drive.
Disconnect from Your Phone
A key part of driving safely is ensuring that there are little to no distractions in the car. Cell phones, however, are a major distraction while driving and can severely increase the risk of a crash. Disconnecting from your phone can make your drive more relaxing, but more importantly, it increases the safety of your drive.
A commute, long or short, can be draining. No one likes to be in the car for a long time. However, with these tips in mind, you can make them safer and even enjoyable.
If you’re looking for something to listen to while you drive, take a look at this article that includes some of the best ways you can set up your phone apps and car to listen to music and podcasts while you drive!
Most large businesses have an IT team that is responsible for protecting data and networking the computers used by employees. In many cases, the IT department can be ignored or isn't given enough attention from upper management. If you manage or own a business, there are a few things that you need to know to get the most out of your IT team.
How Much to Budget
Depending on the industry, good IT can cost a bit of money because the technology likely affects your customers. Technology is a key driving force in every business market, which makes IT teams more in demand. IT teams can also cost more because they're responsible for accommodating the re-occurring wave of change while embracing technology as a partner rather than a commodity. Companies that sell technology as a product will likely have lower costs than those that sell products like tacos or buildings. Investing more money in IT may be a sacrifice but can have a positive impact on each department and aspect of the business.
If you make the mistake of getting hooked on buzzwords as a business, then you will quickly find yourself bloated with useless hardware and incompatible software, which can make your IT team confused and ineffective. Do you know the difference between ITIL and ITSM? Using confusing acronyms can only lead to issues and complications that occur down the road.
Many businesses fail to have an IT plan or strategy, which is critical to the operation of their business with the type of software that is used. Many businesses often assume that technology can compensate for mistakes that are often made, but it is actually a force multiplier for the business. It can save money, attract more business, and boost the productivity of your team. You'll need to work closely with your IT team to develop a strategy and research the top software that can be utilized. Work with a professional that can help you to identify that IT structure that is needed to support the business and also plan for the future.
Businesses that understand the importance of their IT team often succeed because they utilize what the department has to offer. With the right software used and a plan created, you'll likely obtain more success in the industry.
Businesses are often guilty of wasting a lot of money throughout the year. In many instances, the money is spent without even realizing that there is a better alternative. Understanding the ways that businesses waste money will allow you to see what opportunities exist within your own operations.
Not Embracing New Technology
New technology is available to provide higher productivity, more analysis of financials, and other tasks. Much of the new fintech is causing disruption, which leads to companies not able to adapt failing. Big data, for example, is where many businesses fail to adapt. You can save a lot of time while obtaining more valuable information about trends by learning how to work with big data. Further, CRM and ERP systems can be implemented as a way of improving customer service, eliminating data redundancy, and providing access to information from any mobile device.
Poor Marketing Strategies
Marketing tends to be a black hole when it comes to spending. Businesses know that they need to market but aren’t doing so effectively. Oftentimes, they aren't focusing on the most cost-effective marketing techniques. Many fail to establish a target audience, so their campaigns aren’t capturing the interest of the audience that is most likely to do business with them. Further, every campaign needs to be analyzed to see whether the desired return on investment is being achieved. Certain marketing strategies tend to have a higher return on investment. For example, effective SEO increases conversions and lowers advertising costs. By understanding marketing ROI, you can change strategies or tweak campaigns so that they are more successful.
Businesses of all sizes tend to get sloppy with their finances. This is particularly true of small businesses because they take on the mindset that they can do it all. As a result, they struggle with knowing what they’re spending against their budget. They may also be unsuccessful at collecting all income that is owed because of not having the time to send out invoices and follow-up statements. Many businesses may not even realize they can get many tax breaks and credits and miss out on thousands of dollars. DIY accounting strategies simply aren’t effective for the long-term. Implementing a bookkeeper to help with all of the bookkeeping can make it easier to tighten spending and see where money is being spent on a more regular basis.
In the end, there are a lot of ways to avoid spending money where it doesn’t need to be spent. You don’t want to waste money when there are ways for you to improve your operations, explore new technology, market effectively, and tighten your spending with the help of a bookkeeper.
Looking for more financial advice? Dive into The Money Idea here!
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