Marketing is essential to the success of any business. It’s the way to tell people what products and services you offer, but more importantly, it’s an opportunity to tell your business’s story and convey why someone should choose to buy from you rather than a competitor. Try these strategies that can help you build a plan and tell your small business brand story.
Make Marketing Work for YouStrategies to grow your small business![]() (Family Features) Many small business owners see their grand opening as the culmination of a lifelong dream of owning their own business. Indeed, it’s an important milestone, but it’s really just the beginning of a journey to build a brand that can attract and keep customers coming in the door. Marketing is essential to the success of any business. It’s the way to tell people what products and services you offer, but more importantly, it’s an opportunity to tell your business’s story and convey why someone should choose to buy from you rather than a competitor. Start with a plan With this information, you can begin devising the strategies and tactics that will best answer the challenges and opportunities your business is likely to encounter. The scale of your plan will depend on the scope of your business and the resources you have available, but you should include a wide range of activities, from advertising and printed materials to events and social media. It’s also a good idea to build metrics into your plan, so you can assess how your ideas perform and make adjustments over time. Also remember to include a timeline to hold yourself accountable for executing the plan. Define perceptions Make materials meaningful Having professional, well-designed print items sends an important message about your business and your commitment to quality. Regardless of the format, all marketing materials should reflect your brand story. That is, the visual and linguistic ways you convey your brand. Nearly all small business owners (90 percent) use printed materials in some aspect of their business, according to a survey conducted by The UPS Store. While marketing is the most common purpose, overall, small business owners use printed materials for a variety of other reasons such as internal documents, client documents and billing. Even those more functional pieces should consistently reflect your brand, the same as your external marketing materials. Small business owners are often short on time and resources, but relying on a partner for print services can make things easier. For example, The UPS Store offers online ordering for print products and launched a “Print on Demand” program that enables customers to receive on-demand delivery service for everything printed from business cards and presentations to flyers and brochures. The print delivery service is the first of its kind and is available at more than 900 locations across the country. Learn more at upsstoreprint.com. Marketing Solutions that Work Try exploring these six print strategies that can help tell your small business brand story:
Photo courtesy of Getty Images SOURCE:The UPS Store
KEYWORDS
Comments are closed.
|
Archives
February 2022
Interested in Publishing on The Business IDEA?
Send your query to the Publisher today! Categories
All
Interested in Publishing on The Business Idea?
Send your query to the Publisher today!
Get this business content for your website with our RSS Feed below!
|