Today’s smartest employers are thinking more creatively about how to attract talented workers and encourage them to stay. Many are partnering with large landlords to include next-level amenities in their workspaces. Here are 5 things progressive employers are focused on to attract and retain the best talent today.
(BPT) - A recent report by the Bureau of Labor Statistics revealed that U.S. employment is projected to grow by 8.4 million jobs from 2018 to 2028. At the same time, employers are battling an ultra-competitive job market, in which candidates are being wooed by increased pay and enhanced medical benefits. Today’s smartest employers are thinking more creatively about how to attract talented workers and encourage them to stay. Many are partnering with large landlords to include next-level amenities in their workspaces. Today’s employers are focused on: 1. Transportation A well-located workplace is a major selling point for attracting potential employees and retaining existing ones. Employers with a central location, easily accessible by public transportation, already have an advantage. For example, The Legacy Town Center office in Plano, Texas, boasts transit drop-off and pick-up at the building. For environmentally minded employees who bike to work, secure bike storage is a real plus. The office tower at 201 Spear St. in San Francisco anticipates the needs of the area’s environmentally conscious workforce with bike storage and EV car charging stations, plus easy access to light rail. Accenture Tower in Chicago sits above Ogilvie Transportation Center, one of the main suburban train stations connecting downtown Chicago to the suburbs, providing direct access to city trains, buses and expressways. The first two levels of the property are composed of 80,000 square feet of retail space, with more than 45 stores and restaurants. 2. Wellness Beyond providing competitive healthcare plans, employers are seeking new ways to encourage and support employees’ health-related activities — a focus that contributes to less absenteeism and greater productivity. For example, Park Place Village in Leawood, Kansas, has massage therapy on-site for all of its tenants. Many major office owners are adding state-of-the-art fitness centers. 3001 Washington Blvd. in Arlington, Virginia, features workout studios offering barre, yoga and HIIT performance classes in its eight-story, LEED Gold-certified Class A office building. And at Accenture Tower, the building includes a two-level fitness center spanning 14,000 square feet, with a basketball court, group exercise classes and new tenant lounge with air hockey, shuffleboard and wine lockers. 3. Convenience For employees with busy schedules, it can be tough to find enough time in the day to take care of necessary errands. Workers are especially drawn to locales that provide day-to-day services everyone needs without even having to walk outside. Some office buildings go a step beyond. For businesses at RBC Plaza in Minneapolis, employees can use the U.S. Postal Service, on-site bank, a sundry shop and even a shoe repair/shoe shine service. But it doesn’t stop there. Other services offered in the building include a car wash and detailing service, and private wine lockers. And in the Carillon office tower in Charlotte, North Carolina, there's an on-site daycare for parents. 4. Ambiance Beyond location and service-based amenities, today’s employees are increasingly demanding a workplace with a beautiful atmosphere, which often includes access to outdoor spaces. Building designers are taking note, providing more open spaces, skylights and/or atriums for a lighter, more welcoming work environment. For example, The McEwen Building in the Cool Springs submarket of Nashville, Tennessee, offers employees and visitors an outdoor sitting area complete with a fountain and plush landscaping, while 3003 Washington Blvd. in Arlington, Virginia, has a rooftop terrace with stunning views of Washington, D.C. 5. Employee engagement With Generation Z workers about to enter the workforce, today’s employers also understand the power of creating engagement within their team, especially among young professionals. Next-level office amenities can increase employee satisfaction and deepen their connection to their employer. For instance, RBC Plaza in Minneapolis offers a billiards lounge, as well as a cafe and coffee shop, while Preston Commons in Dallas, Texas, and 201 Spear St. in San Francisco both have on-site bars, giving office workers places to unwind and congregate after work. KBS, one of the largest owners of office buildings in the nation, has partnered with many of America’s companies to support recruitment and retention by buying well-located offices and infusing them with state-of-the-art amenities. To learn more, visit kbs.com.
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Scared of accumulating too much student debt? Afraid that years in college may not really prepare you for the job you desire? Here are 3 career alternatives that you can embark upon right after high school graduation to start earning and doing, rather than waiting years to create your future career.With student loan debt being around nearly $40,000 per person, it’s understandable why so many people are opting out of college. However, that doesn’t mean that they can live without some form of work. Fortunately for them, there are plenty of careers that pay well, offer a nice income, and don’t require a college degree. Here’s a look at three of the most promising ones. Real Estate AgentIn general, those who are good at sales stand to make quite a bit of money. Since most sales jobs pay based on commission, the amount of income you can make is potentially higher than many other jobs. You’re paid based on your performance. Being a real estate agent is one such sales career. A real estate agent makes pretty decent money. You make money based on commission. Commission is a percentage of each home sold, typically 6-7%. Nationwide, real estate agents make between $62,000 and $90,000 a year. Most real estate professionals bypass college and go to real estate school instead, where they learn about real estate law, contracts, and other important information pertaining to selling houses or commercial property. FirefighterFirefighters bring a widerange of skills to the job, including, of course, firefighting skills as well as people and animal rescue techniques and medical training. In order to do their jobs effectively and to maintain a degree of safety, firefighters must also have a high level of physical fitness. Each city has its own requirements for becoming a firefighter. Usually, would-be firefighters can receive job-specific training by the fire service. However, there are often community classes that will also prepare future firefighters for the job, at least to a certain degree. This job doesn’t usually require a degree, however. Income is dependent on the state where you fight fires. The highest-paid firefighters make more than $75,000 a year. Web DesignerWith the existence of online training companies like Udemy and LinkedIn Learning, it’s entirely possible to learn how to do web design or web development for a fraction of the cost of a bachelor’s degree. While many hiring bosses still look for candidates who have a BA or a BS, many will now consider hiring people based on their portfolios. Designers need some basic skills, like the ability to draw, the ability to use design programs, and the ability to work well with clients.Many designers without a degree will post their work to their social media accounts so that it can be seen by people in their industry. They’ll also attend trade shows and other industry events so that they can meet people in the industry who might help them to get a job down the road. Graphic designers make up to $71,000 a year. Getting a well-paying job these days doesn’t always require a degree, and with the average debt of most college students being in the mid-double digits, it’s easy to understand why more and more people are opting out of a university degree. The key to making a nice living is to find a job that pays well without a degree. These jobs usually require some sort of on-the-job training or a certification course. However, many people working today teach themselves the skills they need to do the job they want, allowing them to save money on a degree and dive right into their chosen field. Here’s another article you might enjoy: KEYWORDS
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LeBron. The Kardashians. Taylor. Ryan. Snoop.... The list goes on and on. You - and/or those you love and care about - may place a great deal of emphasis on celebrities, top athletes, and social media stars as role models. But, what are the real dangers of doing so? This article has important cautionary info for parents, and really, for all of us today.Due to their consistent presence in our lives and the fact that impressionable people such as children tend to take cues from them, celebrities are often thought of as role models. Even if a celebrity denies this status or obligation, it can be hard for their audience not to not hold them up to exaggerated expectations. If you look to celebrities as role models, these are some things to be aware of. Their Image May Be ManufacturedCelebrities often seem to be utterly poised, to have the most attractive appearance and to make the wittiest observations in interviews. In most cases, however, these aren't qualities they were just born with. Celebrities and their teams strive to create an image of being relatable and likable. This effort shouldn't necessarily be viewed unfavorably, and many celebrities are naturally charismatic, but people ought to use discretion in considering how a celebrity is able to charm the public through practiced communication skills. Your Idea of Them May Get DestroyedThere have been plenty of celebrities whose reputations have been shattered due to incredibly disturbing revelations about their behavior. Even if something is just hearsay, it can still be quite unsettling. The latest celebrity gossip can range from the strange to personal issues that may bring you down. To better support your self-esteem, you should learn to detach yourself from what celebrities do. It can be difficult to find out someone you admire has done some very bad things, but it's easier when you don't have sky-high expectations of them. You're Accountable for Your ActionsRegardless of your influences, you must hold yourself accountable for your own actions. If you do something wrong and your only defense is that a celebrity also did it, you'll be making a flawed argument that will not absolve you. You should discuss this with your children since young people often have trouble recognizing that bad behavior isn't okay just because a famous person displays it. If you have this conversation after someone famous is exposed for doing something wrong, the impression will stick with your kids for a long while. When you place a celebrity on a pedestal, you can forget that they're merely human and that their wealth and fame don't prevent them from making mistakes. Remembering this can help to keep your beliefs and actions in check. While it's fine to admire celebrities for their exceptional qualities, make sure you're not holding them to a standard no one could possibly meet. Looking for more advice on how to help your children become the best adults they can? Read 5 Ways to Empower Kids to End Bullying next. KEYWORDS
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Women are taking the reins developing, designing and marketing video games. In this article, Lisa Wackenhuth Svanström, a 3D Artist at Star Stable Entertainment, a multiplayer game full of horses, magic and adventure, offers career advice to young women who may want a career in the video game industry.
(BPT) - Careers in the video game industry are highly desirable, and for good reason. Working for a video game company can be rewarding, and equally important, turns a favorite pastime into an exciting career. However, for tween and teen girl gamers, the prospect of one day working in the video game industry may seem daunting. While 46% of the U.S. gamer population is female, women account for only 22% of video game developers. Women are taking the reins developing, designing and marketing video games. Lisa Wackenhuth Svanström, a 3D Artist at Star Stable Entertainment, a multiplayer game full of horses, magic and adventure, offers career advice to young women who may want a career in the video game industry: 1. What inspired you to build a career in the video game industry? I am a life-long gamer, artist and digital creator and now, my official title at Star Stable is 3D Artist. Working for a company like this allows me to unite my interests and skills to create magic for girl 2. What are the types of jobs for women in the development studio? To build a game, artists (3D, 2D, VFX and animators), designers and programmers need to work closely together from start to finish. Artists work on the overall creative vision. Designers work with the mechanics and features. Then, programmers use their coding knowledge to bring it all to life. We work with producers to make sure that all tasks associated with the development process are completed on time and tracking with the overall vision of the project. As the industry continues to grow and evolve, developers focused on mobile and virtual/mixed reality are in high demand, as are tech animators, who use a combination of creative and animation skills to solve issues related to art production. 3. What other types of jobs do women have in the industry outside the development studio? I have built my career in game art, but it takes dozens of people with specific skillsets for a video game company to succeed. Community managers interact with players daily to ensure they are having a positive experience with the game and make sure fan feedback is implemented. We also have women running the business at the executive level and as product managers and business developers. There are multiple opportunities, inside and out of the development studio, so you must embrace your skills and interests to find which career path you would enjoy most. 4. What are the most important skills needed to succeed? I recommend that budding video game developers find a network, get to know different game engines, become familiar with 2D and 3D software, and try new games all the time. Then, become a specialist in the aspect that interests you the most. Developing specific skills is important but developing into a well-rounded person with a broad view of the world is equally important. It is also good to dive into sports, learn the arts, take a computer class or explore theater. Never stop learning and challenging yourself. 5. What advice do you have for young girls who want a career in video games? A It’s also important to find a company that embraces women in all roles and embodies a culture of inclusivity and accessibility — the Star Stable team is more than 50% women. Finally, give back. If every woman who is part of the 22% proactively mentors other young women, imagine the next generation who will one day grow up to become our colleagues!
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Advice for Employers for Recruiting and Retaining the Workers of Generation Z
(BPT) - The U.S. workforce is in the midst of an influx with 65 million workers from Generation Z beginning to look for jobs, according to BridgeWorks Consulting. This group of workers, born after 1997, do not remember a time without the internet and have grown up in a post-2008 recession era of financial responsibility, meaning what motivates them differs greatly from previous generations. The combination of Gen Zers’ financially savvy, entrepreneurial spirit and their deeply rooted relationship with technology means employers need to reassess and diversify the ways they interact with and what they offer candidates. This also creates challenges in identifying the groups’ reason for choosing a field or job, placing the pressure on the hiring business or brand to stand out as an attractive experience. “With this generation, the onus is on employers to learn how to relate to and attract their next employees,” said Kristen Wahl, director of the EcoCAR Mobility Challenge, the current Advanced Vehicle Technology Competition sponsored by the U.S. Department of Energy, General Motors and MathWorks. EcoCAR’s recent study of college students participating in the competition revealed two key insights that translate across industries and may help employers of all types better understand who their co-workers and employees of the future will be. Tech is integral to all aspects of their lives Gen Z hasn’t known a time without access to infinite information at their fingertips as smartphones debuted when many were infants. Easy access to information has allowed Gen Zers to be curious learners and interact with companies and brands much earlier than generations past. The study shows job seekers are likely to engage with online articles (62 percent) and videos (61 percent) along with other content on social media, which can be a great starting point for hiring companies to build their relationship with the Gen Z workforce. These insights apply to all companies — from large national companies to local small businesses — and are easily attainable through a variety of online channels. “Our insights show interaction between Gen Z and employers must start before the next hiring cycle or career fairs,” said Wahl. “Employers of all sizes should be aware how their future employees interact with their brand before they are looking to hire.” Personal and career growth are imperative Gen Zers are seen as self-starters that take pride and responsibility for their own career paths with 76 percent believing they are culpable for driving their own career trajectory and 42 percent with hopes of self-employment, according to Concordia University-St. Paul. The entrepreneurial work ethic and concerns of financial security can explain the emphasis placed on professional and personal growth. Our research shows young job seekers agree on the importance of career advancement opportunities (98 percent), competitive wages (97 percent) and personal learning and development opportunities (96 percent). Regardless of industry or job-level, Gen Zers see a link between personal and professional growth and seek employers who share that thinking. “Employers who can reach prospective job seekers early in their process and then deliver a fulfilling day-to-day experience with proper compensation will be prepared to both attract and retain the incoming wave of young workers,” said Wahl.
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