Today’s smartest employers are thinking more creatively about how to attract talented workers and encourage them to stay. Many are partnering with large landlords to include next-level amenities in their workspaces. Here are 5 things progressive employers are focused on to attract and retain the best talent today.
(BPT) - A recent report by the Bureau of Labor Statistics revealed that U.S. employment is projected to grow by 8.4 million jobs from 2018 to 2028. At the same time, employers are battling an ultra-competitive job market, in which candidates are being wooed by increased pay and enhanced medical benefits.
Today’s smartest employers are thinking more creatively about how to attract talented workers and encourage them to stay. Many are partnering with large landlords to include next-level amenities in their workspaces.
Today’s employers are focused on:
A well-located workplace is a major selling point for attracting potential employees and retaining existing ones. Employers with a central location, easily accessible by public transportation, already have an advantage. For example, The Legacy Town Center office in Plano, Texas, boasts transit drop-off and pick-up at the building.
For environmentally minded employees who bike to work, secure bike storage is a real plus. The office tower at 201 Spear St. in San Francisco anticipates the needs of the area’s environmentally conscious workforce with bike storage and EV car charging stations, plus easy access to light rail.
Accenture Tower in Chicago sits above Ogilvie Transportation Center, one of the main suburban train stations connecting downtown Chicago to the suburbs, providing direct access to city trains, buses and expressways. The first two levels of the property are composed of 80,000 square feet of retail space, with more than 45 stores and restaurants.
Beyond providing competitive healthcare plans, employers are seeking new ways to encourage and support employees’ health-related activities — a focus that contributes to less absenteeism and greater productivity. For example, Park Place Village in Leawood, Kansas, has massage therapy on-site for all of its tenants.
Many major office owners are adding state-of-the-art fitness centers. 3001 Washington Blvd. in Arlington, Virginia, features workout studios offering barre, yoga and HIIT performance classes in its eight-story, LEED Gold-certified Class A office building. And at Accenture Tower, the building includes a two-level fitness center spanning 14,000 square feet, with a basketball court, group exercise classes and new tenant lounge with air hockey, shuffleboard and wine lockers.
For employees with busy schedules, it can be tough to find enough time in the day to take care of necessary errands. Workers are especially drawn to locales that provide day-to-day services everyone needs without even having to walk outside.
Some office buildings go a step beyond. For businesses at RBC Plaza in Minneapolis, employees can use the U.S. Postal Service, on-site bank, a sundry shop and even a shoe repair/shoe shine service. But it doesn’t stop there. Other services offered in the building include a car wash and detailing service, and private wine lockers. And in the Carillon office tower in Charlotte, North Carolina, there's an on-site daycare for parents.
Beyond location and service-based amenities, today’s employees are increasingly demanding a workplace with a beautiful atmosphere, which often includes access to outdoor spaces. Building designers are taking note, providing more open spaces, skylights and/or atriums for a lighter, more welcoming work environment.
For example, The McEwen Building in the Cool Springs submarket of Nashville, Tennessee, offers employees and visitors an outdoor sitting area complete with a fountain and plush landscaping, while 3003 Washington Blvd. in Arlington, Virginia, has a rooftop terrace with stunning views of Washington, D.C.
5. Employee engagement
With Generation Z workers about to enter the workforce, today’s employers also understand the power of creating engagement within their team, especially among young professionals. Next-level office amenities can increase employee satisfaction and deepen their connection to their employer.
For instance, RBC Plaza in Minneapolis offers a billiards lounge, as well as a cafe and coffee shop, while Preston Commons in Dallas, Texas, and 201 Spear St. in San Francisco both have on-site bars, giving office workers places to unwind and congregate after work.
KBS, one of the largest owners of office buildings in the nation, has partnered with many of America’s companies to support recruitment and retention by buying well-located offices and infusing them with state-of-the-art amenities. To learn more, visit kbs.com.
(BPT) - Imagine waking up early on a Monday morning with a smile on your face. You’re excited to get the week started because you love what you do. Or how about taking a Tuesday afternoon all to yourself, without having to ask permission and use your precious vacation time? It might sound like a dream, but with a career in fitness, it could be your reality.
A career in fitness is not only flexible, but financially rewarding, and caters to a variety of personalities. The fitness industry is booming, so there’s plenty of opportunities to grow and be successful with your very own business. If you’ve been on the fence about a career in the fitness industry, here are some reasons that might convince you to finally make the switch.
Make a living by helping others.
“I love nothing more than using the research based, scientifically proven approach I have learned through my education to help others accomplish their goals,” says Heather Esterline, a graduate of Life Time Academy, a professional fitness trainer program that lets you step into the industry and build upon your career goals. Working in the fitness industry is highly rewarding as you help people improve their health. You have the opportunity to be an important mentor and trusted friend in every client’s life.
See tangible results when working with clients.
As you work with clients and watch them reach their goals, you can see the results of your knowledge and expertise. Whether you’re helping someone lose weight, gain muscle or simply learn the benefits of a healthy lifestyle, you’ll be rewarded as each client continues to make progress.
Choose your specialty.
Whether you want to be a personal trainer, group fitness instructor, yoga teacher or even a health club owner, you have the chance to choose your focus. No matter how you want to enter the fitness industry, there’s a class or program to pave your path. Life Time Fitness’ personal training certification program offers several different courses and passes to help you earn the credentials you need to get your career off the ground. The Life Time Academy has two different certification courses that start on October 17 — the Premier and Elite Certification courses. During the Elite Professional Fitness Trainer Courses, participants not only become certified throughout the 24-week course, but also get hands on experience during an externship consisting of 120 hours, altogether equaling 260 contact hours. If learning the foundations of personal training and corrective exercise is more of your interest, the Premier Professional Fitness Trainer Course may be better for you, lasting 16 weeks and 120 contact hours.
Work with a variety of people in many places.
When you have a career in fitness, you’re not sitting in an office, having meetings with the same coworkers every day. From personal trainer to health club owner, there are so many opportunities for working in this field. You can be self-employed, work with a team or even establish your own business and employ a staff. Whether you want to work indoors or out, choose your environment, your schedule and enjoy a healthy work/life balance.
It's one of the fastest growing careers.
Positive vibes and low stress make personal training one of the top rated professions by CNN Money Magazine. And it doesn’t take long for your personal training career to skyrocket. For example, Jason Sweetnam, personal trainer and team weight loss instructor for Life Time Fitness, was 250 pounds and living an unhealthy lifestyle when he decided to begin his fitness journey. He decided to improve his health and is now a working full-time helping others get their fitness and nutrition on track.
Are you looking for a career change that allows you to be passionate about your work? If any of these reasons speak to you, then it might be time to break into the fitness industry.
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