Advice for Employers for Recruiting and Retaining the Workers of Generation Z
(BPT) - The U.S. workforce is in the midst of an influx with 65 million workers from Generation Z beginning to look for jobs, according to BridgeWorks Consulting. This group of workers, born after 1997, do not remember a time without the internet and have grown up in a post-2008 recession era of financial responsibility, meaning what motivates them differs greatly from previous generations.
The combination of Gen Zers’ financially savvy, entrepreneurial spirit and their deeply rooted relationship with technology means employers need to reassess and diversify the ways they interact with and what they offer candidates. This also creates challenges in identifying the groups’ reason for choosing a field or job, placing the pressure on the hiring business or brand to stand out as an attractive experience.
“With this generation, the onus is on employers to learn how to relate to and attract their next employees,” said Kristen Wahl, director of the EcoCAR Mobility Challenge, the current Advanced Vehicle Technology Competition sponsored by the U.S. Department of Energy, General Motors and MathWorks.
EcoCAR’s recent study of college students participating in the competition revealed two key insights that translate across industries and may help employers of all types better understand who their co-workers and employees of the future will be.
Tech is integral to all aspects of their lives
Gen Z hasn’t known a time without access to infinite information at their fingertips as smartphones debuted when many were infants. Easy access to information has allowed Gen Zers to be curious learners and interact with companies and brands much earlier than generations past.
The study shows job seekers are likely to engage with online articles (62 percent) and videos (61 percent) along with other content on social media, which can be a great starting point for hiring companies to build their relationship with the Gen Z workforce. These insights apply to all companies — from large national companies to local small businesses — and are easily attainable through a variety of online channels.
“Our insights show interaction between Gen Z and employers must start before the next hiring cycle or career fairs,” said Wahl. “Employers of all sizes should be aware how their future employees interact with their brand before they are looking to hire.”
Personal and career growth are imperative
Gen Zers are seen as self-starters that take pride and responsibility for their own career paths with 76 percent believing they are culpable for driving their own career trajectory and 42 percent with hopes of self-employment, according to Concordia University-St. Paul. The entrepreneurial work ethic and concerns of financial security can explain the emphasis placed on professional and personal growth. Our research shows young job seekers agree on the importance of career advancement opportunities (98 percent), competitive wages (97 percent) and personal learning and development opportunities (96 percent). Regardless of industry or job-level, Gen Zers see a link between personal and professional growth and seek employers who share that thinking.
“Employers who can reach prospective job seekers early in their process and then deliver a fulfilling day-to-day experience with proper compensation will be prepared to both attract and retain the incoming wave of young workers,” said Wahl.
Regardless of your career path, getting a promotion is often a professional goal. Here are a few secrets to taking the reins and getting noticed — and promoted — in your career.
(BPT) - Regardless of your career path, getting a promotion is often a professional goal. Being recognized and landing a promotion can provide a variety of perks such as more money, increased influence and more control over your daily routine.
So how do you land that promotion? It comes down to building key skills such as self-development, listening and communication. Fortunately, online learning platforms like LinkedIn Learning can help you develop these skills to get to the next level in your career.
Here are a few secrets to taking the reins and getting noticed — and promoted — in your career.
1. Prove that you’re capable of self-development
The difference between being a “high-potential employee” versus a “high-performing employee” means everything to your advancement, and to the company where you work. While a high-performing employee does their job well, their performance review will look similar from year to year, revealing little about their potential for moving up. A high-potential employee, on the other hand, shows a willingness to push themselves to learn new skills, take on more responsibilities and be open to lateral moves — especially if that means mastering new abilities.
How do you become a high-potential employee? Demonstrate your capacity for self-development by actively soliciting feedback from others to learn how you can grow and improve, and proactively take on opportunities to increase your skill set.
2. Be a strong listener
In today’s world, there’s a misconception that dominating the conversation means you’re a leader, but the opposite is actually true. Being a good listener is vital to being a strong leader, and a crucial component to earning that promotion.
By taking the time to understand others’ perspectives, needs and concerns, you’ll be better prepared to communicate your ideas and solutions, and to persuade others to come on board. This is essential to leading, whether it means a small group or an entire corporation.
Active listening is an art — it is underrated and takes significant practice to master. Identify a leader in your organization who is a strong active listener and watch how they lead. You can also master this skill by taking a course on active listening as part of your own career development.
3. Communicate with purpose
Boosting your communication skills is critical to being both a leader and a team player. Demonstrate to your manager and your team that you know how to address the bigger picture, and show how your work ties to the overall company strategy. Express your vision of the larger mission or goals of the organization, as opposed to getting caught up in the details.
How you express yourself also makes a huge difference. Be concise, purposeful and confident in your statements. This will help you build a strong executive presence and build trust among you and your colleagues.
Don’t wait for a promotion to come to you. Now’s the time to be proactive and focus on growing your skill set. Show what you’re learning by actively taking on new challenges and communicating with purpose and confidence. To learn more about mastering the skills you need to advance in your career and get that promotion, visit www.linkedin.com/learning.
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