Women are taking the reins developing, designing and marketing video games. In this article, Lisa Wackenhuth Svanström, a 3D Artist at Star Stable Entertainment, a multiplayer game full of horses, magic and adventure, offers career advice to young women who may want a career in the video game industry.
(BPT) - Careers in the video game industry are highly desirable, and for good reason. Working for a video game company can be rewarding, and equally important, turns a favorite pastime into an exciting career. However, for tween and teen girl gamers, the prospect of one day working in the video game industry may seem daunting. While 46% of the U.S. gamer population is female, women account for only 22% of video game developers.
Women are taking the reins developing, designing and marketing video games. Lisa Wackenhuth Svanström, a 3D Artist at Star Stable Entertainment, a multiplayer game full of horses, magic and adventure, offers career advice to young women who may want a career in the video game industry:
1. What inspired you to build a career in the video game industry?
I am a life-long gamer, artist and digital creator and now, my official title at Star Stable is 3D Artist. Working for a company like this allows me to unite my interests and skills to create magic for girl
2. What are the types of jobs for women in the development studio?
To build a game, artists (3D, 2D, VFX and animators), designers and programmers need to work closely together from start to finish. Artists work on the overall creative vision. Designers work with the mechanics and features. Then, programmers use their coding knowledge to bring it all to life. We work with producers to make sure that all tasks associated with the development process are completed on time and tracking with the overall vision of the project. As the industry continues to grow and evolve, developers focused on mobile and virtual/mixed reality are in high demand, as are tech animators, who use a combination of creative and animation skills to solve issues related to art production.
3. What other types of jobs do women have in the industry outside the development studio?
I have built my career in game art, but it takes dozens of people with specific skillsets for a video game company to succeed. Community managers interact with players daily to ensure they are having a positive experience with the game and make sure fan feedback is implemented. We also have women running the business at the executive level and as product managers and business developers. There are multiple opportunities, inside and out of the development studio, so you must embrace your skills and interests to find which career path you would enjoy most.
4. What are the most important skills needed to succeed?
I recommend that budding video game developers find a network, get to know different game engines, become familiar with 2D and 3D software, and try new games all the time. Then, become a specialist in the aspect that interests you the most. Developing specific skills is important but developing into a well-rounded person with a broad view of the world is equally important. It is also good to dive into sports, learn the arts, take a computer class or explore theater. Never stop learning and challenging yourself.
5. What advice do you have for young girls who want a career in video games?
It’s also important to find a company that embraces women in all roles and embodies a culture of inclusivity and accessibility — the Star Stable team is more than 50% women. Finally, give back. If every woman who is part of the 22% proactively mentors other young women, imagine the next generation who will one day grow up to become our colleagues!
What if rather than a hobby being your escape, it was what you did for a career? Here's how to make that dream a reality.
(BPT) - A beloved hobby can feel like a mini vacation from everyday life. Whether it's gardening for relaxation, photography as a creative outlet or computer coding to exercise the brain, hobbies serve as an escape from stress and boredom.
What if rather than a hobby being your escape, it was what you did for a career?
"When you do what you love, it doesn't feel like work. However, people are intimidated by the idea of transitioning a hobby into this type of dream," says Jim Salmon, vice president of business services at Navy Federal Credit Union. "Becoming a successful entrepreneur doesn't have to be difficult with the right drive and passion."
Navy Federal Business Services has helped thousands of people turn their dreams of owning a small business into reality by providing expert guidance and financial support through Business Services products. Here are some of Salmon's expert tips based on best practices he's observed through his close relationship with entrepreneurial clients:
1. Take your time.
Becoming a successful entrepreneur doesn't mean you have to drop everything and devote all your time to starting a business. In fact, research shows the opposite: People who keep their day jobs while starting companies are a third less likely to fail than those who abandon their full time jobs. Instead, they're tinkering, researching and cautiously testing things out to see if their idea is a viable business venture and if there is a market for their product or service.
2. Set a timeline.
Is there a season where it would make sense to test out your business venture? Or perhaps there's a transitional time in your life where you'll be looking to open a new chapter. For example, transitioning your hobby into a viable business venture a great option for active duty military personnel and veterans because they naturally begin to think about what their second career will be after retiring or leaving the Armed Forces.
3. Decide on time commitment.
Decide how much time you are willing to dedicate to your new venture in the beginning. Being an entrepreneur means being your own boss which affords you unprecedented flexibility, but the effort you put in directly effects what you get out. Keep in mind, entrepreneurship isn't just for full-time professionals. Turning a hobby into a career is a great option for military and stay-at-home parents who require flexibility in regards to working hours and location, but they may have more open time to dedicate to the transition.
4. Create a business plan.
Transitioning a hobby into a profession is a lot of fun, but it's also serious business if you want to be successful. That means creating a business plan that includes goals and plans for attaining them. This will serve as the foundation for how you strategize and build a successful business today. Plus, when it comes time to finance your budding business, a solid business plan will give you a leg up and direction for the future.
5. Find financial backing.
Depending on what type of business you want to pursue, you may need some additional funding beyond what you can afford. Establishing a relationship with a financial institution like Navy Federal Credit Union will help you learn more about small business loans and lending products that will help your small business grow. Bring your passion and your business plan - potential investors and financial institutions alike will want to see both before they make a decision.
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