Advice for Employers for Recruiting and Retaining the Workers of Generation Z
(BPT) - The U.S. workforce is in the midst of an influx with 65 million workers from Generation Z beginning to look for jobs, according to BridgeWorks Consulting. This group of workers, born after 1997, do not remember a time without the internet and have grown up in a post-2008 recession era of financial responsibility, meaning what motivates them differs greatly from previous generations.
The combination of Gen Zers’ financially savvy, entrepreneurial spirit and their deeply rooted relationship with technology means employers need to reassess and diversify the ways they interact with and what they offer candidates. This also creates challenges in identifying the groups’ reason for choosing a field or job, placing the pressure on the hiring business or brand to stand out as an attractive experience.
“With this generation, the onus is on employers to learn how to relate to and attract their next employees,” said Kristen Wahl, director of the EcoCAR Mobility Challenge, the current Advanced Vehicle Technology Competition sponsored by the U.S. Department of Energy, General Motors and MathWorks.
EcoCAR’s recent study of college students participating in the competition revealed two key insights that translate across industries and may help employers of all types better understand who their co-workers and employees of the future will be.
Tech is integral to all aspects of their lives
Gen Z hasn’t known a time without access to infinite information at their fingertips as smartphones debuted when many were infants. Easy access to information has allowed Gen Zers to be curious learners and interact with companies and brands much earlier than generations past.
The study shows job seekers are likely to engage with online articles (62 percent) and videos (61 percent) along with other content on social media, which can be a great starting point for hiring companies to build their relationship with the Gen Z workforce. These insights apply to all companies — from large national companies to local small businesses — and are easily attainable through a variety of online channels.
“Our insights show interaction between Gen Z and employers must start before the next hiring cycle or career fairs,” said Wahl. “Employers of all sizes should be aware how their future employees interact with their brand before they are looking to hire.”
Personal and career growth are imperative
Gen Zers are seen as self-starters that take pride and responsibility for their own career paths with 76 percent believing they are culpable for driving their own career trajectory and 42 percent with hopes of self-employment, according to Concordia University-St. Paul. The entrepreneurial work ethic and concerns of financial security can explain the emphasis placed on professional and personal growth. Our research shows young job seekers agree on the importance of career advancement opportunities (98 percent), competitive wages (97 percent) and personal learning and development opportunities (96 percent). Regardless of industry or job-level, Gen Zers see a link between personal and professional growth and seek employers who share that thinking.
“Employers who can reach prospective job seekers early in their process and then deliver a fulfilling day-to-day experience with proper compensation will be prepared to both attract and retain the incoming wave of young workers,” said Wahl.
It’s not always easy staying organized. Life is busy, chaotic and fast-moving. Although it can be easy to get discouraged at times, there are ways to enhance organization and attitude through the peaks and pits life throws at you. In this article, Carol Lavin Bernick, former executive chairman of beauty conglomerate Alberto Culver, offers her perspective on what it really means to be successful.
6 Keys to Success in Business and Life
(Family Features) It's not always easy staying organized. Life is busy, chaotic and fast-moving. Although it can be easy to get discouraged at times, there are ways to enhance organization and attitude through the peaks and pits life throws at you.
Carol Lavin Bernick, former executive chairman of beauty conglomerate Alberto Culver, published "Gather As You Go: Lessons Learned Along the Way," a book sharing insights she's learned through her many roles as a corporate leader, working mother, philanthropist and founder of the nonprofit organization Enchanted Backpack. Bernick offers these tips to be ready for the good times and difficult situations, highlighting the importance of loving what you are doing in both business and life.
Find more tips and inspiration at gatherasyougo.com.
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Gather As You Go
You spend a good portion of your life at work. You need a job to live and thrive. Over time, you may realize that your current employment is not working for you. While it is nicer to be on vacation than to be at work, no one should dread going to a job. There are several important indicators that it is time for a new career.
There Is No More Opportunity to Grow
It can be frustrating when it seems like your colleagues are advancing while you are sitting still. It may be that you do not have the education to go beyond your current level at work. It may be that management likes you where you are. No matter how hard you try, you remain in the same position. If you keep getting passed up for promotion, it may be time to take your life in a new direction.
Your Workplace Culture Is Toxic
One of the challenges of a workplace is the variety of personalities you must interact with. There will always be difficult people. However, some workplaces have troubling relationship dynamics. There may be cliques or other unhealthy groupings. Poor management may have given more authority to domineering personalities. The place may have developed a culture where gossip and disrespect are tolerated. Your workmates may not be your best friends, but you should be able to work together to accomplish what is best for the company.
Your Unique Skills Are Wasted
Every person brings a different skill set to the table. However, your current position may not use some of the gifts that give you the most fulfillment. If you love to code but spend your days filing paperwork, both you and your company are missing out on your skills. If you love interacting with people but spend all your time in a cubicle, it is natural to be frustrated by your work. Look for a career that uses your unique skills and gifts.
Your Commute Makes You Contemplate Vehicular Homicide
Even if you have a great job, getting to and from work can be a real burden. That time you spend in the car is time you could be doing something more productive. Your commute can also be a source of heavy stress that can have serious long-term health consequences. Your commute gets even more dangerous if you're traveling through town, as intersections are famously prone to car accidents. Unless you have the perfect position at work, consider looking for a job a little closer to home.
You’re Only There for the Paycheck
With the amount of time you spend at work, it should be more fulfilling. You are going to spend years working. While the paycheck is important, you also should be looking to do something that gives you purpose. Think about your personal goals in life. If this job is not working towards those goals, it may be time to look for something else.
Seeking a new career can be a risk. You may not love your current position, but at least you know what you are getting. Instead of settling for a mediocre job, find a career that gives you joy. As the saying goes, “If you are not doing what you love, you are wasting your time.”
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