Today’s smartest employers are thinking more creatively about how to attract talented workers and encourage them to stay. Many are partnering with large landlords to include next-level amenities in their workspaces. Here are 5 things progressive employers are focused on to attract and retain the best talent today.
(BPT) - A recent report by the Bureau of Labor Statistics revealed that U.S. employment is projected to grow by 8.4 million jobs from 2018 to 2028. At the same time, employers are battling an ultra-competitive job market, in which candidates are being wooed by increased pay and enhanced medical benefits.
Today’s smartest employers are thinking more creatively about how to attract talented workers and encourage them to stay. Many are partnering with large landlords to include next-level amenities in their workspaces.
Today’s employers are focused on:
A well-located workplace is a major selling point for attracting potential employees and retaining existing ones. Employers with a central location, easily accessible by public transportation, already have an advantage. For example, The Legacy Town Center office in Plano, Texas, boasts transit drop-off and pick-up at the building.
For environmentally minded employees who bike to work, secure bike storage is a real plus. The office tower at 201 Spear St. in San Francisco anticipates the needs of the area’s environmentally conscious workforce with bike storage and EV car charging stations, plus easy access to light rail.
Accenture Tower in Chicago sits above Ogilvie Transportation Center, one of the main suburban train stations connecting downtown Chicago to the suburbs, providing direct access to city trains, buses and expressways. The first two levels of the property are composed of 80,000 square feet of retail space, with more than 45 stores and restaurants.
Beyond providing competitive healthcare plans, employers are seeking new ways to encourage and support employees’ health-related activities — a focus that contributes to less absenteeism and greater productivity. For example, Park Place Village in Leawood, Kansas, has massage therapy on-site for all of its tenants.
Many major office owners are adding state-of-the-art fitness centers. 3001 Washington Blvd. in Arlington, Virginia, features workout studios offering barre, yoga and HIIT performance classes in its eight-story, LEED Gold-certified Class A office building. And at Accenture Tower, the building includes a two-level fitness center spanning 14,000 square feet, with a basketball court, group exercise classes and new tenant lounge with air hockey, shuffleboard and wine lockers.
For employees with busy schedules, it can be tough to find enough time in the day to take care of necessary errands. Workers are especially drawn to locales that provide day-to-day services everyone needs without even having to walk outside.
Some office buildings go a step beyond. For businesses at RBC Plaza in Minneapolis, employees can use the U.S. Postal Service, on-site bank, a sundry shop and even a shoe repair/shoe shine service. But it doesn’t stop there. Other services offered in the building include a car wash and detailing service, and private wine lockers. And in the Carillon office tower in Charlotte, North Carolina, there's an on-site daycare for parents.
Beyond location and service-based amenities, today’s employees are increasingly demanding a workplace with a beautiful atmosphere, which often includes access to outdoor spaces. Building designers are taking note, providing more open spaces, skylights and/or atriums for a lighter, more welcoming work environment.
For example, The McEwen Building in the Cool Springs submarket of Nashville, Tennessee, offers employees and visitors an outdoor sitting area complete with a fountain and plush landscaping, while 3003 Washington Blvd. in Arlington, Virginia, has a rooftop terrace with stunning views of Washington, D.C.
5. Employee engagement
With Generation Z workers about to enter the workforce, today’s employers also understand the power of creating engagement within their team, especially among young professionals. Next-level office amenities can increase employee satisfaction and deepen their connection to their employer.
For instance, RBC Plaza in Minneapolis offers a billiards lounge, as well as a cafe and coffee shop, while Preston Commons in Dallas, Texas, and 201 Spear St. in San Francisco both have on-site bars, giving office workers places to unwind and congregate after work.
KBS, one of the largest owners of office buildings in the nation, has partnered with many of America’s companies to support recruitment and retention by buying well-located offices and infusing them with state-of-the-art amenities. To learn more, visit kbs.com.
Women are taking the reins developing, designing and marketing video games. In this article, Lisa Wackenhuth Svanström, a 3D Artist at Star Stable Entertainment, a multiplayer game full of horses, magic and adventure, offers career advice to young women who may want a career in the video game industry.
(BPT) - Careers in the video game industry are highly desirable, and for good reason. Working for a video game company can be rewarding, and equally important, turns a favorite pastime into an exciting career. However, for tween and teen girl gamers, the prospect of one day working in the video game industry may seem daunting. While 46% of the U.S. gamer population is female, women account for only 22% of video game developers.
Women are taking the reins developing, designing and marketing video games. Lisa Wackenhuth Svanström, a 3D Artist at Star Stable Entertainment, a multiplayer game full of horses, magic and adventure, offers career advice to young women who may want a career in the video game industry:
1. What inspired you to build a career in the video game industry?
I am a life-long gamer, artist and digital creator and now, my official title at Star Stable is 3D Artist. Working for a company like this allows me to unite my interests and skills to create magic for girl
2. What are the types of jobs for women in the development studio?
To build a game, artists (3D, 2D, VFX and animators), designers and programmers need to work closely together from start to finish. Artists work on the overall creative vision. Designers work with the mechanics and features. Then, programmers use their coding knowledge to bring it all to life. We work with producers to make sure that all tasks associated with the development process are completed on time and tracking with the overall vision of the project. As the industry continues to grow and evolve, developers focused on mobile and virtual/mixed reality are in high demand, as are tech animators, who use a combination of creative and animation skills to solve issues related to art production.
3. What other types of jobs do women have in the industry outside the development studio?
I have built my career in game art, but it takes dozens of people with specific skillsets for a video game company to succeed. Community managers interact with players daily to ensure they are having a positive experience with the game and make sure fan feedback is implemented. We also have women running the business at the executive level and as product managers and business developers. There are multiple opportunities, inside and out of the development studio, so you must embrace your skills and interests to find which career path you would enjoy most.
4. What are the most important skills needed to succeed?
I recommend that budding video game developers find a network, get to know different game engines, become familiar with 2D and 3D software, and try new games all the time. Then, become a specialist in the aspect that interests you the most. Developing specific skills is important but developing into a well-rounded person with a broad view of the world is equally important. It is also good to dive into sports, learn the arts, take a computer class or explore theater. Never stop learning and challenging yourself.
5. What advice do you have for young girls who want a career in video games?
It’s also important to find a company that embraces women in all roles and embodies a culture of inclusivity and accessibility — the Star Stable team is more than 50% women. Finally, give back. If every woman who is part of the 22% proactively mentors other young women, imagine the next generation who will one day grow up to become our colleagues!
Advice for Employers for Recruiting and Retaining the Workers of Generation Z
(BPT) - The U.S. workforce is in the midst of an influx with 65 million workers from Generation Z beginning to look for jobs, according to BridgeWorks Consulting. This group of workers, born after 1997, do not remember a time without the internet and have grown up in a post-2008 recession era of financial responsibility, meaning what motivates them differs greatly from previous generations.
The combination of Gen Zers’ financially savvy, entrepreneurial spirit and their deeply rooted relationship with technology means employers need to reassess and diversify the ways they interact with and what they offer candidates. This also creates challenges in identifying the groups’ reason for choosing a field or job, placing the pressure on the hiring business or brand to stand out as an attractive experience.
“With this generation, the onus is on employers to learn how to relate to and attract their next employees,” said Kristen Wahl, director of the EcoCAR Mobility Challenge, the current Advanced Vehicle Technology Competition sponsored by the U.S. Department of Energy, General Motors and MathWorks.
EcoCAR’s recent study of college students participating in the competition revealed two key insights that translate across industries and may help employers of all types better understand who their co-workers and employees of the future will be.
Tech is integral to all aspects of their lives
Gen Z hasn’t known a time without access to infinite information at their fingertips as smartphones debuted when many were infants. Easy access to information has allowed Gen Zers to be curious learners and interact with companies and brands much earlier than generations past.
The study shows job seekers are likely to engage with online articles (62 percent) and videos (61 percent) along with other content on social media, which can be a great starting point for hiring companies to build their relationship with the Gen Z workforce. These insights apply to all companies — from large national companies to local small businesses — and are easily attainable through a variety of online channels.
“Our insights show interaction between Gen Z and employers must start before the next hiring cycle or career fairs,” said Wahl. “Employers of all sizes should be aware how their future employees interact with their brand before they are looking to hire.”
Personal and career growth are imperative
Gen Zers are seen as self-starters that take pride and responsibility for their own career paths with 76 percent believing they are culpable for driving their own career trajectory and 42 percent with hopes of self-employment, according to Concordia University-St. Paul. The entrepreneurial work ethic and concerns of financial security can explain the emphasis placed on professional and personal growth. Our research shows young job seekers agree on the importance of career advancement opportunities (98 percent), competitive wages (97 percent) and personal learning and development opportunities (96 percent). Regardless of industry or job-level, Gen Zers see a link between personal and professional growth and seek employers who share that thinking.
“Employers who can reach prospective job seekers early in their process and then deliver a fulfilling day-to-day experience with proper compensation will be prepared to both attract and retain the incoming wave of young workers,” said Wahl.
To say ClassPass founder Payal Kadakia keeps busy is an understatement. The fitness platform she founded operates at 15,000 partner sites across 80 cities worldwide and is continuing to expand. Kadakia works 10-hour days and then dances for another three; plus, she finds time to fit in workouts daily. Kadakia offers the following time-tested tips on how to own your everyday through preparation, planning and purpose.
(BPT) - To say ClassPass founder Payal Kadakia keeps busy is an understatement. The fitness platform she founded operates at 15,000 partner sites across 80 cities worldwide and is continuing to expand. Kadakia also founded Sa Dance Company, a bicoastal Indian dance troupe that performs at major venues across Los Angeles and New York.
Kadakia works 10-hour days and then dances for another three; plus, she finds time to fit in workouts daily. Kadakia offers the following time-tested tips on how to own your everyday through preparation, planning and purpose.
1) Preparation: Kadakia always keeps a suitcase packed with spares of essentials — chargers and adapters, toiletries, a favorite scarf that doubles as a cozy blanket, and almonds, her go-to snack for all her favorite adventures. Kadakia loves almonds because they have the protein and fiber she needs to stay full and nourished, whether she’s in the boardroom, in the air or about to perform on stage.
2) Planning: Kadakia meticulously plans out her schedule to make sure every moment is spent with intent. Time is her most precious resource, so detailed planning enables her to make every minute count. “I spend Sundays planning my week, and I begin each morning sipping antioxidant-rich green tea while reviewing my calendar, goals and actions for the day,” says Kadakia. “An integral part of my planning includes the careful scheduling of meals, workouts and snacks. Not only do I want every minute to count, but I also want every nutrient to count. I always carry almonds in my purse and my gym bag so I’m never caught hungry or tempted by poor food choices.” Kadakia takes a similar approach to planning her workouts. She doesn’t just schedule an exercise class — she also books second- and third-choice classes in case her first choice falls through.
3) Purpose: “Everyone has a purpose, whether they know it or not,” said Kadakia. “You owe it to yourself to identify it and pursue it with zeal. My personal purpose is to help people live their lives fully. It’s no coincidence that this is ClassPass’ mission, too. It has guided me through tough decisions — like quitting my safe day job years ago to create ClassPass and abandoning products that were working well but not well enough — and it has always guided me to fill my days with meaning.”
Armed with preparation, planning and purpose, anyone can own their everyday. It’s yours to seize.
To the delight of animal lovers everywhere, awareness of the physical, mental and emotional toll taken by stress is leading progressive employers to create take-your-pet-to-work programs.
(BPT) - If you’ve ever felt tense, anxious or simply unable to relax while performing your job, you’re far from alone.
A recent survey by the American Institute of Stress found 80 percent of U.S. workers across industries have felt stress in the workplace; nearly half say they could use help dealing with it and 42 percent said their co-workers could use some relief.
To the delight of animal lovers everywhere, awareness of the physical, mental and emotional toll taken by stress is leading progressive employers to create take-your-pet-to-work programs. For example, for the past 20 years Purina has encouraged its associates to bring their pets to work, and in a typical week hundreds of dogs and cats enjoy spending time with their owners at the pet food maker’s St. Louis campus.
"Pets bring a wealth of benefits — both physical and emotional — to pet owners and their families, so it's no surprise those same benefits also apply to the workplace and employees," notes Dr. Kurt Venator, Purina's chief veterinary officer. "Whether a pet helps provide a calming sense during a challenging situation or encourages employees to take a walk during their lunch break, here at Purina we experience the benefits of pets at work every day, and want others to as well."
As more and more companies adopt a pets-at-work policy, consider these facts based on a recent Purina report about the many advantages of such programs:
* They can benefit health: Pet-employee interaction has been shown to reduce the employees' blood pressure and cholesterol levels in addition to alleviating anxiety.
* They can improve employee retention: Sixty-three percent of employees in pet-friendly workplaces say they’re very satisfied with their work environments — nearly twice as many as those in other workplaces. In fact, respondents rank the option of bringing pets at work as the second most-valuable employee perk — more valuable than free coffee and parking. Overall, three in five survey participants wish their workplace would institute a pet-friendly policy.
* They can alleviate loneliness: Eight in 10 employees who can bring pets to work say that activity makes them feel more happy, relaxed and sociable. That's partly because talking about pets can be an ice breaker, making it easier for people to approach co-workers and get to know them better.
* They can promote physical activity: Many employees spend breaks and lunchtime playing with their pets or taking them for walks, boosting their own aerobic activity at the same time.
* They can increase pets’ happiness: Rather than staying home waiting for their owners to arrive, pets get to socialize with new people, play with other pets and enjoy more activity. Nearly nine of 10 people in the survey agree that bringing their pets to work strengthens owner-pet bonding.
In light of the proven benefits, Purina encourages other employers to consider allowing pets in the workplace. A toolkit with tips and information is provided at Purina.com.
“Our goal with our report is to continue to raise awareness of the benefits of taking pets to work and to arm employees and employers with insights that can help facilitate pet-friendly environments within their companies,” notes Dr. Venator.
What if rather than a hobby being your escape, it was what you did for a career? Here's how to make that dream a reality.
(BPT) - A beloved hobby can feel like a mini vacation from everyday life. Whether it's gardening for relaxation, photography as a creative outlet or computer coding to exercise the brain, hobbies serve as an escape from stress and boredom.
What if rather than a hobby being your escape, it was what you did for a career?
"When you do what you love, it doesn't feel like work. However, people are intimidated by the idea of transitioning a hobby into this type of dream," says Jim Salmon, vice president of business services at Navy Federal Credit Union. "Becoming a successful entrepreneur doesn't have to be difficult with the right drive and passion."
Navy Federal Business Services has helped thousands of people turn their dreams of owning a small business into reality by providing expert guidance and financial support through Business Services products. Here are some of Salmon's expert tips based on best practices he's observed through his close relationship with entrepreneurial clients:
1. Take your time.
Becoming a successful entrepreneur doesn't mean you have to drop everything and devote all your time to starting a business. In fact, research shows the opposite: People who keep their day jobs while starting companies are a third less likely to fail than those who abandon their full time jobs. Instead, they're tinkering, researching and cautiously testing things out to see if their idea is a viable business venture and if there is a market for their product or service.
2. Set a timeline.
Is there a season where it would make sense to test out your business venture? Or perhaps there's a transitional time in your life where you'll be looking to open a new chapter. For example, transitioning your hobby into a viable business venture a great option for active duty military personnel and veterans because they naturally begin to think about what their second career will be after retiring or leaving the Armed Forces.
3. Decide on time commitment.
Decide how much time you are willing to dedicate to your new venture in the beginning. Being an entrepreneur means being your own boss which affords you unprecedented flexibility, but the effort you put in directly effects what you get out. Keep in mind, entrepreneurship isn't just for full-time professionals. Turning a hobby into a career is a great option for military and stay-at-home parents who require flexibility in regards to working hours and location, but they may have more open time to dedicate to the transition.
4. Create a business plan.
Transitioning a hobby into a profession is a lot of fun, but it's also serious business if you want to be successful. That means creating a business plan that includes goals and plans for attaining them. This will serve as the foundation for how you strategize and build a successful business today. Plus, when it comes time to finance your budding business, a solid business plan will give you a leg up and direction for the future.
5. Find financial backing.
Depending on what type of business you want to pursue, you may need some additional funding beyond what you can afford. Establishing a relationship with a financial institution like Navy Federal Credit Union will help you learn more about small business loans and lending products that will help your small business grow. Bring your passion and your business plan - potential investors and financial institutions alike will want to see both before they make a decision.
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