Athletic styling continues to increase its influence on casual clothing – often referred to as “athleisure” apparel – with innovative fabric treatments associated with high-performance activewear making their way into basic apparel; even underwear. Use this info to learn more about the innovative technology that’s finding its way into everyday apparel.
Keeping Your Cool
How Sportswear is Innovating Underwear, Socks and T’s
(Family Features) Athletic styling continues to increase its influence on casual clothing – often referred to as “athleisure” apparel – with innovative fabric treatments associated with high-performance activewear making their way into basic apparel; even underwear.
Temperature-control and wicking technology that draws moisture away from skin, initially developed to keep athletes dryer and more comfortable while training and competing, can now be found in items we wear every day, including T-shirts, underwear and socks.
“Comfort is the biggest factor when choosing basic clothing, so it’s little surprise the technology that makes high-performance sportswear so appealing to athletes is being well received in casual, everyday apparel,” said Jay Turner, president of underwear, panties and socks at HanesBrands, which has introduced X-Temp, a dynamic temperature control and cooling technology, to its product lineup. “There is no such thing as too much comfort in underwear.”
After all, the gym is hardly the only place where temperatures rise and perspiration follows. Sometimes life sets the thermostat to “really uncomfortable,” especially with normal workday pressures. From interviewing for a new job, making a big presentation or dealing with a demanding boss, there are countless scenarios in the workplace that call for keeping your cool.
Fit meets function
Top brands are now incorporating this technology into their collections. For example, Champion PowerTrain T-shirts, hoodies and training pants (look for “Vapor” on the label) are made from virtually weightless fast-drying fabric that wicks moisture for sweat-free comfort, no matter what else you’re wearing and what you’re doing.
Underneath it all
“Technology continues to migrate from athletic wear to underwear as part of the athleisure trend,” Turner said. “For consumers, comfort is 24-7 and knows no boundaries.”
How it Works
Swiss company HeiQ developed a hydro functional polymer that makes fabric dynamic, enabling it to respond to body temperature and deliver both wicking and evaporation benefits. This technology turns moisture into vapor to move it away from the body, which is wicking, and it also expands the fabric’s absorbency area, so more evaporation can take place.
Simply stated, as the skin temperature increases and perspiration occurs, the fabric fibers, even cotton, respond by allowing evaporation to help keep the body cool and wicking to help keep it dry.
Comfort that Fits
To learn more about comfortable, casual clothing with the technology to meet your lifestyle needs, visit hanes.com.
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