Here are four basics you can focus on right now to promote your business and grow your customer base online.
Digital marketing basics for businesses
(Family Features) Consumers today increasingly rely on connected devices to research products and services before making purchases – so it’s no secret that small businesses need to focus more of their marketing resources than ever before on online strategies.
As the journey from consumer query to purchase becomes more complex – incorporating multiple devices, websites, apps and offline activities – so too do the options for tracking consumer behavior and leveraging online media for targeted advertising.
There are companies today specializing in almost every aspect of online marketing, leaving business owners with a dizzying array of options. For many the question is not the value of online marketing, but rather where to start and how much they need to do to accomplish their marketing objectives.
Fortunately, there are some foundational activities that are effective, manageable and comprise an important starting point for leveraging digital media to grow your business.
Here are four basics you can focus on right now to promote your business and grow your customer base online:
If your website is difficult to navigate from a mobile device, you can lose business to your competitors – especially since mobile searches are often about more than finding information. Consumers are using their mobile phones to take action after visiting a site, including calling a business, checking store hours and mapping directions. Make sure your site is mobile-friendly and easy to use from a variety of devices so you don’t miss out on potential customers.
The time and money you invest in search marketing can be undermined if you neglect the basics such as making sure your company contact information is accurate, consistent and easy to find on your website, in online directories and anywhere else your business appears on the web. Think about what makes your life easier when you’re searching for a product or service that you need and then strive to provide that same experience on your own website.
Keep in mind that each social media channel has its own rules and user base, and not all may be a fit for your business. Find the channel(s) that makes the most sense for you and your business, and be sure to incorporate social links in all of your marketing efforts to further grow your network.
Content and character
Does a local business really need a website?
Websites are how local businesses get found via directories and search engines. It’s the “home base” for pertinent information about your business, including hours, location, products, services and more.
Remember that keeping your website information current and correct is extremely important. Inaccurate information can get picked up by other sites and directories, which, in turn, makes it harder for your potential customers to find and engage with your business.
Summit fuels growth
For more information on YP’s Local Breakthrough Summit, visit adsolutions.yp.com/breakthroughsummit.
Photos courtesy of Getty Images
Here is What to Look For in SEO 2016 TrendsSubmitted by: John Smmith
After years of studies in online marketing there are few puzzling things that have brought digital analysts a lot of dilemma as what to pay attention to when it comes to SEO. There are so many technical jargons that need to be well-thought before understanding the modern concept and approach of search engine optimization. These jargons are complicated and have the capability of confusing even a seasoned SEO analyst. Google is popular in staying a step ahead from its patrons when it comes to searches and search rankings. Without wasting one single more second, let us see what to look for this year in the arena of SEO. The following points will make you understand that 2016 makes it easier for businesses to reach its target audience and optimize websites and web content.
1. Fresh Semantic Search
Hummingbird update has changed the world of SEO. This completely innovative and feature-rich update that Google launched has made searches more meaningful. The engine will no longer search the keywords entered, instead it will furnish results in accordance with the actual meaning underlying the query. As we all know that Semantics is the study of linguistics, the search engine is actually considering the keyword as a proper conversational query. Bravo Google!
2. Optimization of Mobile is a necessity
Today, mobile phones have much stronger customer grounds than desktops. Knowing the fact that mobile phone industry is gaining market exponentially, it has become a reiterated fact that mobile website optimization is a must now. As more than 50% of local search is conducted through mobile devices for shopping, watching videos or anything, it has become necessary to optimize mobile websites and make it more engaging and user-friendly.
3. Ranking is directly proportional to user experience
Gone are the days when link building and keyword density would determine the search rankings for a website. Now it is all about what the user feels about the website. User experience is the most important factor that is ruling the charts right now. Customer was, is and will always remain the king. Factors like responsive design, content relevancy, content, bounce rate and query handling determines what the visitor feels about the website and eventually makes the foundation of overall ranking.
4. Keyword is history
Not that it has totally lost its relevancy but keyword no longer remains the sole ranking determining factor. According to a research done in 2016, the high ranking websites have given up on keyword relevancy or density factors. By only having 6% relevant content in their title, body and meta description, these websites are becoming winners by getting majority of clicks and reads. This determines that content writers need to use primary keywords a couple of times which is obvious and general. Primary variants, secondary variants and keywords are old school now.
5. Citations- check! Brand names- check!
Time has changed and so has Google. Google is efficiently equipped in rummaging all around the web to successfully get usage of citations and brand names. It can even check third party forums, review sites and yellow pages. Thus it is time to offer legitimate names, contact details and addresses of companies, businesses and organizations so that improved web presence can be attained.
The article reflects light on the trends in SEO this year. 2016 is going to experience a lot of SEO changes. Keywords are going to be soon forgotten and factors that will change the face of SEO will be citations, brand names, content, and website uploading speed, focussed ideas, mobile website optimization and bounce rates.
About the Author: John Smith has been working as a content writer for last five years. He basically writes the articles on SEO. To know more about Please visit our website http://dreamztech.com/services/digital-marketing/search-engine-optimization/
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