Expert tips to give your business website a traffic boost
Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel.
Learn more by reading the full article here.
In order to keep your financial and personal information safe, it’s necessary to look for red flags and be proactive about security. Here’s important information to help safeguard your money, your personal information, and your family today. Learn how by reading the full Medium article here.
The pace of smartphone innovation has slowed from the breakneck speed of a few years back. In fact, the most recent tweaks to brand-new models have tended to be more about refining existing features than rolling out indispensable new technology. What that means is that slightly older models — the flagships of two or even three years ago — can offer a great deal for users looking for an upgrade that won’t break the bank.
Here's the latest tech trends from Lisa Cini, Founder/CEO at Mosaic Design Studio and BestLivingTech.
(BPT) - Technological advancements are helping aging adults stay safe, comfortable and connected as they age in place. And, families can feel more confident about mom, dad and the grands living independently, especially around the holidays.
“The year 2020 brings new innovative technologies to enable us to address the unique challenges we face as we age,” says Lisa Cini, president/CEO, Mosaic Design Studio and BestLivingTech.com. “Even the simplest tasks, like going to the bathroom, turning on the faucet, or cleaning up afterward can be difficult or dangerous for aging adults, but by integrating the latest gadgets into our home designs, seniors can remain safe, connected and independent.”
Lisa’s 2020 tech trends include:
BestLivingTech.com offers many of the available products above to help seniors embrace aging and independent living. As a boomer living designer, Lisa searches the world for the best technology to help people age in place and brings them all together in one online store — think Sharper Image meets AARP.
By keeping the home retrofitted with the latest technology, we can help our parents and grandparents stay safe and comfortable at home and eliminate some of the worry when we’re not around.
Lisa Cini, ASID, IIDA, is an award-winning, internationally recognized designer with decades of experience developing interiors that improve quality of life for seniors. She is the author of The Future is Here: Senior Living Reimagined, Hive: The Simple Guide to Multigenerational Living, and BOOM: The Baby Boomers Guide to Leveraging Technology, so that you can Preserve Your Independent Lifestyle & Thrive.
(BPT) - Resourceful thieves and cybercriminals continue to find new ways to hack U.S. consumers’ sensitive personal information. Dumpster diving, stolen or lost wallets and mail fraud should still be concerns, but the digital age of tablets, smartphones, PCs and Wi-Fi networks leaves people more vulnerable than ever.
Have you ever stored credit card information on your phone for added convenience to make payments in a checkout lane? Do you ever store passwords in apps to transfer funds between accounts? And what’s to keep hackers from accessing a wireless network you check your email on while you’re grabbing a quick cup of coffee?
”More than 15.4 million people a year will experience identity theft, with an average loss of more than $1,000,” said Jane Li, Mercury Insurance’s director of product management. “When one access point closes due to added levels of security, cyberattackers find another. Insurance companies like Mercury provide services that allow homeowners and renters to enjoy the convenience of accessing their connected devices at home and on the go, while also helping to protect customers from the potentially devastating effects of criminal infiltration, cyberextortion and identity theft.”
The following five do’s and don’ts can help stop criminals in their tracks and protect your connected devices, as well as your electronic identity.
Li recommends homeowners and renters speak with their local insurance agent to learn more about the endorsements they may be able to add to existing policies to help safeguard their finances if their identities are compromised or connected devices are attacked.
“It can be daunting to try to regain your financial footing if a criminal takes advantage of you,” said Li. “Insurance exists to help protect consumers from unexpected events and, in this case, it’s better to be safe than sorry.”
(BPT) - As the pace of technology advances, cybersecurity threats do, too. Data breaches, identity theft, phishing and malware make headlines seemingly every day. Internet-connected devices, social media, digital assistants and mobile apps have become indispensable in our everyday lives, but their connectedness makes us increasingly vulnerable to cyberattacks. Recent reports estimate that damages relating to cybercrime are expected to hit $6 trillion annually by 2021.
“It’s impossible to predict when you will be affected by cybercrime,” says Bashar Abouseido, chief information security officer for Charles Schwab Corp. “The best defense is to stay informed.”
It can be helpful to envision your computer and digital devices as a house where you store your personal data. October is National Cybersecurity Awareness Month, so it’s a good time to make sure your digital house is secure. The first step is to understand the ways cybercriminals may attempt to access your data.
Types of cybercrimes
Data breaches occur when there is unauthorized access to sensitive personal information. These incidents often make headline news and can affect large numbers of consumers.
Malicious software, also known as malware, spyware, ransomware and viruses, refers to software programs designed with the purpose of gaining unauthorized access to a mobile app, digital device or computer.
Phishing is one of the most common forms of online fraud and cybercrime. Cybercriminals try to lure you with a fake email sent from what they have designed to appear to be a trusted source or contact that encourages you to click a link or open an attachment in order to extract personal account information.
5 tips to protect your digital house
1. Remodel your digital house: Installing updates is an essential first step.
Think of system updates as basic maintenance to your digital house that is keeping your personal data safe. It can be annoying to see those system update prompts on your computer or mobile device, but software developers are constantly improving their software to repel the latest malware. By keeping your operating system and apps updated, you are making sure that your digital house is as secure as possible.
2. Don’t have a leaky house: Be wary of public Wi-Fi networks.
Using public — and often free — Wi-Fi networks is convenient, but it is a common entry point for criminals to use malware to infect your devices and apps. Use only networks you trust or use your own personal Wi-Fi hotspot if you have one. Never update your devices when you are connected to a public Wi-Fi network.
3. Keep your keys secure: Choose unique access credentials.
Access credentials — usernames and passwords — are the keys that keep your digital house safe and secure. Select credentials that are unique and don’t include personal identifying information such as a name, address or birthday. For added protection, choose two-step verification to access critical online accounts for your banking, retirement or investment accounts. Two-step verification is typically a key or another code provided by the service provider in addition to your primary access credentials to verify your identity.
4. Secure doors and windows: Use only secure websites and app stores.
Web browsers and app stores are like the doors and windows in your digital house. Make sure they are secure by using web addresses that start with “https” and downloading apps only from the Apple App Store, Microsoft Store and Google Play store.
5. Don’t open that door: Delete suspicious emails.
That knock on your cyber front door is the sound of a cybercriminal sending you a phishing email. Be suspicious of emails that come from unknown senders. Use your cursor to hover over questionable links and email addresses to reveal the true identity of the link or sender. When in doubt, don’t click on any links or open any attachments and delete the email immediately.
For more information on more ways to educate and protect yourself from cybercrimes, visit SchwabSafe.
We all know that our military personnel works hard to keep the United States and help keep the world safe. However, it’s easy for the general public to take advantage of the technology that the military has brought about for granted. These three ways that military technology has made the world safer for all of us.
Bollards Protect People and Property
Most people have seen bollards used in public but are unaware of the role they play in public safety. Even though these posts may seem decorative in nature, they keep vehicles away from pedestrians and buildings in a certain area. These posts can be very valuable in preventing further damage during an accident. Bollards have major importance in preventing vehicular terrorist attacks that involve ramming. According to Atlas Security, the most deadly vehicular attack was the Bastille Day attack in Nice, France, which killed more than 80 people. With such attacks remaining a threat, the role that these structures can play in preventing further such attacks is vital.
Sensors Protect Soldiers and Civilians
According to The Heritage Foundation, sensors have played an important part in guiding weapons and detecting hostile forces. Drones are an example of how sensors help provide information that command centers and troops in the field need. One of the outcomes of using this technology is keeping more soldiers and other service members safe. Another major impact that these technology systems offer is helping to protect civilians from attacks. A real-life application of this technology is in the GPS systems that many electronics use today. Information that these systems collect makes it easier to relay necessary information to first responders, as an example.
Advanced Communication Systems Protect Everyone
According to the Defense Systems blog, military operations have always involved an important emphasis on communications. Both military members and civilians are at risk when communications systems are inadequate. Advanced communications systems should prevent interference from hackers to prevent the disruption that such threats can cause. One example of advanced communications that everyone can identify with is the Internet. Even though most civilians don't use the same security level online as the military, the Internet stands out as an example of a communications system that has much of its origins in the military.
Technology originally used in the military has done a lot to keep people both in the US and around the world safe. The more we see how this technology is used in everyday life, the more we can appreciate its importance.
Here’s another article you might like: Why Veterans Make the Best Entrepreneurs
Artificial intelligence and machine learning have become growing parts of technological advances over the past few years, impacting almost every sector from transportation to medicine. In the 20th century, when computer programs were first developed, each line of code had to be written by a programmer outlining exactly how the computer was to respond in any given situation. However, with machine learning, computers are starting to figure out the rules on their own.
According to Tricentis, learning requires following a set of rules presented to the machine as an algorithm. These systems are often used for math-based applications like accounting because it is easy to show the machine what to do when certain conditions are met. With learning systems for artificial intelligence, the machine can begin to add to the programmer-developed rules and come up with its own, potentially better, way of solving problems.
More recent approaches to machine learning are focusing highly on pattern recognition. This is especially the case in fields like medicine and transportation with the goal of creating fully autonomous machines that can solve problems like diagnosing cancer from a scan or expertly navigating a traffic situation.
Currently, AI needs to be fed information from sensors and image data that has already been labeled and processed by humans. This is an incredibly labor-intensive process. According to Deepen AI, a single hour's worth of driving data can take up to 800 man-hours to label and analyze. However, as technologies improve and the methods of machine learning become more robust, computers will begin to take on the analysis task themselves. Simple prototype traffic cameras are already in place in New York City, and similar programs are expanding to other places.
The iterative method uses an initial guess to generate a series of approximate answers that keep being refined. What makes machine learning particularly strong is its ability to improve over time, creating a final program whose details even experts in the field cannot explain. The key to this is using a dataset to repetitively test the program. For example, a simple program can be created that can differentiate pictures of numbers. Programmers can then test the machine with hundreds of photos, and based on the results of the test, the machine can alter its rules, take the test again, and see if it has improved.
Machine learning is becoming a growing part of the technology field, and its applications are only increasing each year. Ultimately, machines will not only learn enough to help us with day-to-day problems but will also understand how to teach themselves new techniques to keep up with human needs.
Read more: What Businesses Need to Know to Get the Most Out of Their IT Team
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