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The Tech IDEA

The Tech IDEA

Your Source for the Best and Newest Thinking in Technology

4 Creative Ways to Drive Website Traffic

5/25/2020

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​Expert tips to give your business website a traffic boost

Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel.

Learn more by reading the full article here.

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5 do's and don'ts to keep your identity safe from hackers

10/28/2019

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How you can help stop cybercriminals in their tracks and protect your connected devices, as well as your electronic identity in our connected age!

(BPT) - Resourceful thieves and cybercriminals continue to find new ways to hack U.S. consumers’ sensitive personal information. Dumpster diving, stolen or lost wallets and mail fraud should still be concerns, but the digital age of tablets, smartphones, PCs and Wi-Fi networks leaves people more vulnerable than ever.

Have you ever stored credit card information on your phone for added convenience to make payments in a checkout lane? Do you ever store passwords in apps to transfer funds between accounts? And what’s to keep hackers from accessing a wireless network you check your email on while you’re grabbing a quick cup of coffee?

”More than 15.4 million people a year will experience identity theft, with an average loss of more than $1,000,” said Jane Li, Mercury Insurance’s director of product management. “When one access point closes due to added levels of security, cyberattackers find another. Insurance companies like Mercury provide services that allow homeowners and renters to enjoy the convenience of accessing their connected devices at home and on the go, while also helping to protect customers from the potentially devastating effects of criminal infiltration, cyberextortion and identity theft.”

The following five do’s and don’ts can help stop criminals in their tracks and protect your connected devices, as well as your electronic identity.

  1. Do power down your devices. This disables the internet connection, cutting off access to any personal information stored on your computer, tablet or phone. Unattended machines, especially if you are asleep or leave them at home while on vacation, are easy targets for hackers.
  2. Don’t connect to unsecured wireless networks. Information accessed on an open network, including email passwords and sensitive bank information, is fair game for hackers. Don’t make their jobs easier. Turn off Wi-Fi access on your devices unless it’s a password-protected network you trust.
  3. Do monitor your children’s device usage. It’s a good idea to limit use of computers, tablets and phones to public areas within the home like the living room or kitchen. This makes it easier for parents to keep an eye on who their kids are communicating with, especially on social media or gaming sites, to help prevent the sharing of sensitive information like full names, addresses or other things that can be used for identity theft or other potentially dangerous activities.
  4. Don’t discard important paperwork without shredding it. If it has your name and address, thieves can take advantage and open an account using your information. Remember to shred expired insurance documents, vehicle registrations, bills, loan pre-qualifications and other paperwork that would allow someone to call in pretending to be you. Check your credit reports at least twice a year to ensure all accounts opened in your name are valid.
  5. Do install recommended updates. Smartphone, computer, tablet and smart TV manufacturers, among other providers of connected devices, offer periodic software updates to protect against potential security breaches. Chances are, if an update is recommended, hackers have already discovered a way to access your personal property and information, so keep your software up to date.

Li recommends homeowners and renters speak with their local insurance agent to learn more about the endorsements they may be able to add to existing policies to help safeguard their finances if their identities are compromised or connected devices are attacked.

“It can be daunting to try to regain your financial footing if a criminal takes advantage of you,” said Li. “Insurance exists to help protect consumers from unexpected events and, in this case, it’s better to be safe than sorry.”


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Are you protecting your digital house from cybercrime?

10/25/2019

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How safe are you from crime in the virtual world?

(BPT) - As the pace of technology advances, cybersecurity threats do, too. Data breaches, identity theft, phishing and malware make headlines seemingly every day. Internet-connected devices, social media, digital assistants and mobile apps have become indispensable in our everyday lives, but their connectedness makes us increasingly vulnerable to cyberattacks. Recent reports estimate that damages relating to cybercrime are expected to hit $6 trillion annually by 2021.

“It’s impossible to predict when you will be affected by cybercrime,” says Bashar Abouseido, chief information security officer for Charles Schwab Corp. “The best defense is to stay informed.”

It can be helpful to envision your computer and digital devices as a house where you store your personal data. October is National Cybersecurity Awareness Month, so it’s a good time to make sure your digital house is secure. The first step is to understand the ways cybercriminals may attempt to access your data.

Types of cybercrimes

Data breaches occur when there is unauthorized access to sensitive personal information. These incidents often make headline news and can affect large numbers of consumers.

Malicious software, also known as malware, spyware, ransomware and viruses, refers to software programs designed with the purpose of gaining unauthorized access to a mobile app, digital device or computer.

Phishing is one of the most common forms of online fraud and cybercrime. Cybercriminals try to lure you with a fake email sent from what they have designed to appear to be a trusted source or contact that encourages you to click a link or open an attachment in order to extract personal account information.

5 tips to protect your digital house

1. Remodel your digital house: Installing updates is an essential first step.

Think of system updates as basic maintenance to your digital house that is keeping your personal data safe. It can be annoying to see those system update prompts on your computer or mobile device, but software developers are constantly improving their software to repel the latest malware. By keeping your operating system and apps updated, you are making sure that your digital house is as secure as possible.

2. Don’t have a leaky house: Be wary of public Wi-Fi networks.

Using public — and often free — Wi-Fi networks is convenient, but it is a common entry point for criminals to use malware to infect your devices and apps. Use only networks you trust or use your own personal Wi-Fi hotspot if you have one. Never update your devices when you are connected to a public Wi-Fi network.

3. Keep your keys secure: Choose unique access credentials.

Access credentials — usernames and passwords — are the keys that keep your digital house safe and secure. Select credentials that are unique and don’t include personal identifying information such as a name, address or birthday. For added protection, choose two-step verification to access critical online accounts for your banking, retirement or investment accounts. Two-step verification is typically a key or another code provided by the service provider in addition to your primary access credentials to verify your identity.

4. Secure doors and windows: Use only secure websites and app stores.

Web browsers and app stores are like the doors and windows in your digital house. Make sure they are secure by using web addresses that start with “https” and downloading apps only from the Apple App Store, Microsoft Store and Google Play store.

5. Don’t open that door: Delete suspicious emails.

That knock on your cyber front door is the sound of a cybercriminal sending you a phishing email. Be suspicious of emails that come from unknown senders. Use your cursor to hover over questionable links and email addresses to reveal the true identity of the link or sender. When in doubt, don’t click on any links or open any attachments and delete the email immediately.

For more information on more ways to educate and protect yourself from cybercrimes, visit SchwabSafe.

0919-9EF2


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3 Ways Military Technology Has Made the World Safer

10/22/2019

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We all know that our military personnel works hard to keep the United States and help keep the world safe. However, it’s easy for the general public to take advantage of the technology that the military has brought about for granted. These three ways that military technology has made the world safer for all of us.

Bollards Protect People and Property
Most people have seen bollards used in public but are unaware of the role they play in public safety. Even though these posts may seem decorative in nature, they keep vehicles away from pedestrians and buildings in a certain area. These posts can be very valuable in preventing further damage during an accident. Bollards have major importance in preventing vehicular terrorist attacks that involve ramming. According to Atlas Security, the most deadly vehicular attack was the Bastille Day attack in Nice, France, which killed more than 80 people. With such attacks remaining a threat, the role that these structures can play in preventing further such attacks is vital.

Sensors Protect Soldiers and Civilians
According to The Heritage Foundation, sensors have played an important part in guiding weapons and detecting hostile forces. Drones are an example of how sensors help provide information that command centers and troops in the field need. One of the outcomes of using this technology is keeping more soldiers and other service members safe. Another major impact that these technology systems offer is helping to protect civilians from attacks. A real-life application of this technology is in the GPS systems that many electronics use today. Information that these systems collect makes it easier to relay necessary information to first responders, as an example.

Advanced Communication Systems Protect Everyone
According to the Defense Systems blog, military operations have always involved an important emphasis on communications. Both military members and civilians are at risk when communications systems are inadequate. Advanced communications systems should prevent interference from hackers to prevent the disruption that such threats can cause. One example of advanced communications that everyone can identify with is the Internet. Even though most civilians don't use the same security level online as the military, the Internet stands out as an example of a communications system that has much of its origins in the military.
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Technology originally used in the military has done a lot to keep people both in the US and around the world safe. The more we see how this technology is used in everyday life, the more we can appreciate its importance.

Here’s another article you might like: Why Veterans Make the Best Entrepreneurs


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A digital safe vault to protect your information

3/6/2017

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While more people are turning to digital solutions to store important information, the threat of cyber security remains a concern for many businesses, governments and individuals. The modern reality when it comes to safely protecting valuables, documents and digital assets, is that both physical and digital secure storage solutions are needed.




(BPT) - Whether you’re paying for a meal, signing up to play a game on your smartphone or withdrawing money from your bank, your information is at risk. In 2016 alone, 873 data breaches exposed more than 29.8 million records containing potentially sensitive information, according to the Identity Theft Resource Center.

Clearly, stronger measures must be taken.

While more people are turning to digital solutions to store important information, the threat of cyber security remains a concern for many businesses, governments and individuals. The modern reality when it comes to safely protecting valuables, documents and digital assets, is that both physical and digital secure storage solutions are needed.


Security in a changing world

In The Wall Street Journal, Sue Shellenbarger says people need a way to securely store both digital and physical copies of important documents. They should "wrap the documents in plastic and store them in a safe or safe-deposit box. Other paper items to keep in both paper and digital form include wills, diplomas, deeds, titles, licenses and trust and retirement-plan documents.”

Jerry Pluard of Safe Deposit Box Insurance Coverage (SDBIC) agrees, and recommends using a combination of physical and “digital” safe deposit boxes to protect valuables and digital identity.

“A digital safe deposit box can be used to maintain an inventory and store images of the valuable items in your physical box. You can also specify in your digital box the location of physical box and where the keys can be found,” Pluard says.


Digital vaults for consumers

While highly secured digital safe deposit boxes have been used by consumers and banking institutions in Europe for several years, the technology has not been embraced to the same degree in the United States.

With the digital vault options now available, American consumers need to be educated on what features are essential to ensuring their security. The top features are:

1. Password manager: Keeping passwords in a highly secure location might be the feature you access the most in your digital safe deposit box. Look for a password generator and the ability to link directly to the login screen to copy and paste the password in. Also, make sure you can access the password vault even when offline.

2. Encrypted email: Your digital box should have an encrypted email so you can send and receive sensitive documents.

3. Accessibly: Your digital box should have an easy to use mobile app, allowing you to access your passwords, documents and to download and receive encrypted information form a number of devices.

4. Digital inheritance: You should be able to designate several loved ones as beneficiaries who will have access to your digital files and documents in case of a life-changing event.

5. Security: Zero Knowledge technology is a must. This means only you and those you authorize can access your box. Also, you want something known as double encryption. This assures you that even if there is a breach, the hacker cannot access documents or data.


An Integrated Solution

Recently, SDBIC formed a partnership with DSwiss AG to bring such a digital vault solution to the US.

In addition to providing people with the needed features mentioned above, all the data is stored in a military command bunker in the Swiss mountains. This same service, which is used by large European financial firms to store highly sensitive information, is available to the consumer for just $40 a year.

This means there is now double-pronged security solution available. With an insured safe deposit box and a Digital Fortress digital vault, consumers can enjoy the peace of mind that comes with knowing their valuables are protected. It’s a digital and physical security solution for every generation.



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5 ways the 21st century photo album makes it easier to share special family moments

1/20/2016

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(BPT) - A picture has always been worth more than a thousand words; images capture feelings and retell cherished memories. Modern technology has increased the value of an image, by making it easier than ever to preserve and share special moments.


While your grandparents may have relied solely on tangible prints to save and share images, today you have access to even more ways to capture, store, share and print memories. These technologies help families and friends feel more connected, regardless of distance. Devices like the Canon Connect Station CS100, a photo and video storage device that can connect to multiple compatible imaging devices, are revolutionizing the 21st century photo album.


Today’s “photo album” is:


* Flexible –Today, you can snap photos and shoot video on a variety of digital cameras, from a digital SLR camera like the Canon EOS Rebel T6i or a Canon VIXIA camcorder. The variety of imaging devices make it easier than ever to ensure you never miss the chance to preserve a special moment.


* Convenient – In the early days of digital photography, images were transferred from the device to a computer through use of a cable or memory card. Today, it’s easy to transfer images from device to device through a variety of means, using products with Wi-Fi and Near Field Communication (NFC) capabilities.


* Shareable – You can send images digitally through a variety of devices. It’s now possible to snap a picture at your child’s sporting event and text or email it immediately to Grandma in another state. Or, you can share entire photo albums wirelessly between users. For example, the Canon Connect Station CS100 allows you to store images on the device wirelessly with the use of a compatible camera or mobile device.


* Vast – A variety of products and services today give you access to an abundance of storage. For a long-term storage solution in the convenience of your own home, this specific Canon device can store about 150,000 photos or 70 hours of Full HD video.


* Creative – Most modern image-capturing devices also come with built-in software to allow you to manipulate images, create video, add effects and more. Once you’ve created the images you desire, it’s easy to transfer them to your preferred storage device, print them out and create physical albums or crafts.


To learn more about the Canon Connect Station CS100 visit www.usa.canon.com.


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5 life hacks for a better cell signal

1/19/2016

 
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(BPT) - From calls to texting to browsing the Web, today’s smartphones and tablets have the potential to keep us in constant communication while on the go. But for mobile users who suffer through dropped calls, slow downloads or delayed voicemails, that potential isn’t always realized.


In fact, 20 percent of respondents experience dropped calls “very often” (15 times or more per week), while another 15 percent experience dropped calls “often” (10 to 15 times per week), according to a recent consumer survey conducted by weBoost. When poor cell reception occurs on a daily basis, even the most amazing piece of mobile technology can lose a lot of its value to the user.


While those who report these common mobile challenges may be quick to blame their device or carrier, the real culprit may be neither. The surprising truth is anything interrupting the line of sight from a cell tower to a device — such as uneven terrain, dust in the air and tall foliage — can reduce signal strength.


Perhaps the biggest misconception of all is that there’s nothing we can do. On the contrary, it’s much easier than many mobile users realize to improve signal strength. Here are some simple tips for better reception:


Track your tower. Knowing which tower your device is using can go a long way toward improving your signal. A downloadable app called “Open Signal,” available on Google Play and Apple’s App Store, will show you all the cell towers in your area, as well as which tower you’re connected to. By knowing where the tower is, you’ll know which direction to face when using your mobile device, which reduces the chance of any obstructions blocking your signal. If you find you’re not connected to the closest tower, simply reboot your signal by turning your phone off and on again.


Keep your device charged. If you’ve ever picked up your phone and suddenly noticed several delayed texts or voicemails appear at once, try checking your battery. When you’re actively using your phone, it pings the towers more frequently, which uses more power. However, it conserves power when it’s on standby mode — which means if your battery is low, your phone could be receiving updates less frequently. The solution is simple: just charge your battery.


Roll down the windows. Energy-efficient building products, such as insulation and tinted windows, can block a cell signal in a home or office building. Similarly, most vehicles are built with large amounts of metal, often with a metallic tint covering the windows. If you notice you’re struggling for a good signal indoors, or while on the road, the solution could be as easy as rolling down the window. Your cell signal could double in strength.


Compare carriers. If none of the above solutions seem to improve your cell reception, your carrier could be the problem. Not all carriers serve the same locations, and it’s quite possible your carrier just doesn’t provide a strong signal in your area. To know for sure, simply look up coverage maps for each of the major carriers and compare their service areas. Switching to a different carrier could be the best option where you live.


Boost your signal. While there are many effective ways around the problem of poor cell reception, it’s also surprisingly easy to fix it permanently. A weBoost cell phone signal booster installed in a home or car can greatly amplify a weak signal — essentially creating your own personal cell tower. The result is faster download speeds, clearer conversations and better battery life (since your phone will no longer need to transmit over long distances). Just like a cell tower, a weBoost cell signal booster works with every network, and there’s no limit to how many people can use it at once.


Maximize study and fun with cost-effective technology for your student

1/4/2016

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(BPT) - Today’s youth are well-versed in transitioning their computers and phones from school to home, and futurists believe that will be even more necessary in coming years. Project Tomorrow’s recent Speak Up Data shares that “Students in a blended learning environment (utilizing both physical books and online digital resources) are more likely to self-direct their learning outside of school.”


The best tech device options allow your student to learn and play anytime, anywhere and in any environment.  The critical items to consider are devices that allow full access to learning applications; nine-plus-hour batteries; keyboards; easy connectivity; a backpack-friendly weight; powerful browsers that allow for fast-loading videos; access to school assignments and research tools.  


Cost-effective technology such as the Intel processor-powered Chromebook is being embraced by entire school districts for its fostering of streamlined education allowing faculty and IT administrators to communicate with students at school and at home.  As a bonus, your student can also use a Chromebook to socialize with friends and engage in fun learning apps and popular gaming sites.  


“This is a whole new definition of what school looks like,” notes Alice Keeler, author and Google for Education certified innovator. “Students can ask questions by posting to the stream in Google Classroom 24/7, (and) since other students have access to the stream, students are able to learn from and help each other.”


The ability to handle such multitasking is projected to serve youth well in the coming decades as technology evolves, according to a 2012 survey by the Pew Research Institute. Fifty-five percent of respondents agreed that by 2020, “The environment itself will be full of data that can be retrieved almost effortlessly, and will be arrayed in ways to help people young and old navigate their lives.”


The Intel-powered Chromebook addresses that need for multitasking with several advantages over ARM process-based models. In a Principle Technologies Test Report last year, those advantages included a 57 percent longer battery life while web browsing; 46 percent less waiting to read a textbook or take notes online; 47 percent less waiting to do math homework online; 50 percent less waiting to create an English presentation; 46 percent less waiting to team up in science class; and 100 percent more frames per second while rendering an anatomy situation.


That’s partly why school district IT specialist and education speaker Kyle Pace calls it “the biggest no-brainer in education.” 


“Schools must begin leveraging these tools to bring students into the world of working in the cloud, communicating, collaborating and creating on the web,” he advises.  “We can’t afford not to give our students this type of access -- at school and at home.”


For more information on creating and collaborating with Chromebooks, check out Kyle Pace’s blog.

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